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  1. General Attainability Beliefs Moderate the Motivational Effects of Counterfactual Thinking.Keith Markman & Elizabeth Dyczewski - 2012 - Journal of Experimental Social Psychology 48 (5):1217-1220.
    Previous research has demonstrated that upward counterfactuals generated in response to less-than-optimal outcomes on repeatable tasks are more motivating than are downward counterfactuals. In the present work, however, it was hypothesized that upward counterfactuals should only be motivating to the extent that one believes that improvement is generally attainable. By contrast, it was hypothesized that upward counterfactuals should actually diminish motivation and downward counterfactuals should enhance motivation to the extent that one believes that improvement is generally unattainable. In support of (...)
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  2. Mental Simulation: Looking Back in Order to Look Ahead.Keith Markman & Elizabeth Dyczewski - 2013 - In Donal Carlston (ed.), The Oxford Handbook of Social Cognition. Oxford University Press. pp. 402-416.
    Mental simulation refers to the imagination of alternative, counterfactual realities. This chapter provides an overview of research on simulations of the past— retrospective simulation—and simulations of the future— prospective simulation. Two major themes run throughout. The first is that both retrospective and prospective thinking are inextricably linked, relying on a mixture of episodic and semantic memories that share common neural substrates. The second is that retrospective and prospective simulation present trade-offs for the individual. On the one hand, they are functional, (...)
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  3. A (Creative) Portrait of the Uncertain Individual: Self-Uncertainty and Individualism Enhance Creative Generation.Keith Markman, Kimberly Rios, Juliana Schroeder & Elizabeth Dyczewski - 2014 - Personality and Social Psychology Bulletin 40 (8):1050-1062.
    Building on findings that self-uncertainty motivates attempts to restore certainty about the self, particularly in ways that highlight one’s distinctiveness from others, we show that self-uncertainty, relative to uncertainty in general, increases creative generation among individualists. In Studies 1 to 3, high (but not low) individualists performed better on a creative generation task after being primed with self-uncertainty as opposed to general uncertainty. In Study 4, this effect emerged only among those who were told that the task measured creative as (...)
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