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  1. Influence of Brand Image and Product Quality on Consumer Perception of Apple Products.P. Selvaprsanth - 2024 - Journal of Science Technology and Research (JSTAR) 5 (4):217-208.
    Consumers often buy products not because of their attributes per se but rather because of the ultimate benefits that these attributes provide, in turn leading to the satisfaction of ultimate values. And Apple is a type of company which understand their customers & future aspects of innovation in a way that no other companies do. That’s the reason that apple is at No. 1 place in Top 50 Most innovative companies. This article endeavors to recognize the consumer perception towards the (...)
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    Multi-Phase Heat Exchanger for Hybrid Electric Vehicle Cooling.P. Selvaprsanth - 2024 - Journal of Science Technology and Research (JSTAR) 5 (1):691-700.
    A comprehensive analysis of multi-phase heat exchangers is conducted, including experimental tests and computational fluid dynamics (CFD) simulations. The results demonstrate that the multi-phase system significantly improves the heat transfer performance, reducing the risk of overheating and maintaining the optimal operating temperature for HEV components. This, in turn, leads to increased reliability, extended component lifespan, and improved overall vehicle efficiency. In conclusion, the multi-phase heat exchanger offers a promising solution for overcoming the limitations of traditional cooling methods in HEVs, contributing (...)
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    Revolutionizing Eagle-Fish Recognition Using AI Technologies.P. Selvaprsanth - 2023 - Journal of Science Technology and Research (JSTAR) 4 (1):1-12.
    The implementation of this project has numerous practical applications. For instance, it can be integrated into mobile or web-based platforms to provide real-time bird identification tools for researchers, birdwatchers, and environmental agencies. It can also be utilized in wildlife monitoring programs to track species distribution and migration patterns. Furthermore, the system can support educational initiatives, allowing individuals to learn about bird species and their significance in the ecosystem.
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