Results for 'Rachaya Kaolawanich'

Order:
  1. A Discussion of a Luxury Apparel Brand Strategy in an Emerging Market: Conceptual Model with Network Perspectives.Rachaya Kaolawanich, Hiroko Oe, Yasuyuki Yamaoka & Chih Yuan Chang - 2020 - SIASAT Journal of Social, Cultural and Political Studies 4 (2):58-72.
    This study explores the Burberry apparel brand’s position and its strategic behaviour seeking new customers in the new market. This exploratory research pays particular attention to business potential and opportunities in an emerging market, Vietnam. To evaluate Burberry’s strategies and the potential, the collaborative network relationships are discussed in details, that is followed by the discussion of the key themes for Burberry to consider in the Vietnamese market, where Burberry has recently begun expanding its businesses. The outcome of the study (...)
    Download  
     
    Export citation  
     
    Bookmark