Ang mga kwentong Jollibee na dinalumat ng mananaliksik ay binubuo ng tatlumpot-siyam (39) na mga kwentong hango sa totoong buhay. Tinatalakay ng pag-aaral na ito ang mga konseptong AIDA sa mga kwentong Jollibee sa paraang panghihikayat sa madla gamit ang advertising. Layunin nito na mailahad ang kaugnayan ng konseptong AIDA sa mga kwentong binibigyang tampok ng Jollibee sa iba’t ibang selebrasyon mula sa taong 2016-2022. Kaya naman gumamit ng metodong pagsusuri ng dokumento (document analysis), at thematic analysis ang mananaliksik. Ang (...) prosesong ito ay nagsasangkot ng pagsusuri ng mga elektroniko at pisikal na dokumento upang bigyang-kahulugan ang mga ito, magkaroon ng pag-unawa sa kanilang kahulugan at bumuo batay sa impormasyong ibinibigay ng bawat datos na susuriin. Inilatag din sa pag-aaral na ito ang iba’t ibang teorya na naging sandigan upang maisakatuparan ang metodong ginamit ganoon din ang kabuuang pag-aaral. Dahil dito, natamo ng mananaliksik ang resulta ng ginawang pag-aaral kung saan, natukoy ang konseptong AIDA sa tatlumpot -siyam (39) na mga kwentong Jollibee na inisa-isa sa pamamagitan ng paglalatag sa paraang talahanayan. Makikitang ang naging interpretasyon sa isinagawang pag-aaral ay ang dulot na saya at kakaibang epekto ng mga kwentong Jollibee sa mga manonood nito, tumatangkilik ng mga produkto, at ang walang pinipiling konsyumer. Malinaw na sa sa paglalapat ng mga Konseptong AIDA sa pagpapakilala ng mga produkto ay makatutulong ng malaki upang tangkilikin ito ng mamamayan. Tulad ng pag-aaral na ito, kung saan binigyang pokus ang konseptong AIDA sa mga kwentong Jollibee. Hindi kapansin-pansin kung hindi pagtutuunan ng pansin, subalit dahil sa ilang sandigan ay nabigyan ng katuparan ang pag-aaral na ito. Makikita rin dito ang mga paksang madalas pagtuunan ng pansin sa mga kwentong Jollibee, ito ay ang mga espisyal na okasyon tulad ng; Monther’s Day, Valentines Day, Grandparents Day, at ang Christmas Day. At sa bawat kwentong Jollibee, mababakas ang makatutuhanang nagaganap sa reyalidad ng buhay sa bawat pamilyang Pilipino. Ang makamasang tema nito, at damdaming naipadarama sa bawat kwento. (shrink)

The urgent need for solutions to critical environmental challenges is well attested, but often environmental problems are understood as fundamentally collective action problems. However, to solve to these problems, there is also a need to change individual behavior. Hence, there is a pressing need to inculcate in individuals the environmental virtues — virtues of character that relate to our environmental place in the world. We propose a way of meeting this need, by the judicious, safe, and controlled administration of “classic” (...) psychedelic drugs as a way to catalyze the development of environmental virtues – a form of moral bio-enhancement. Recent evidence shows that psychedelics can be given safely in controlled environments, and can induce vivid experiences of unity and connectedness. These experiences, in turn, can durably increase feelings of nature-relatedness and pro-environmental behaviors. Therefore, we argue that responsible psychedelic use can reliably catalyze the development of a key environmental virtue known as living in place. This is a “master environmental virtue” that subsumes the qualities of respect for nature, proper humility, and aesthetic wonder and awe. Our account advances the environmental virtues debate by introducing a relevant practical proposal, and advances the psychedelic moral enhancement debate by providing a much-needed conceptual framework. (shrink)

The Mindoro State University Bongabong Campus extension unit is still opera- tional amid the COVID-19 pandemic. This paper evaluates the implementation of the "eSupport: Continuation of Extension Services Amid Covid-19 Pandemic," an extension program by the College of Computer Studies faculty and students. This ex- tension program included six topics delivered via a free webinar series and online training programs through Google Meet, Zoom, MS Teams, and Facebook Live and some conducted face-to-face. Participants or beneficiaries in the webinars, online and (...) face-to-face training, and extensionists served as respondents of the study. The narrative research design was used, and the data were treated using the weighted mean. The instrument used in the study was a university evaluation questionnaire on extension services. The evaluation sheet was divided into strategy, speaker, and services. The study revealed that community beneficiaries gave positive assessments and feedback on the College of Computer Studies' extension project. Participants' and extensionists' or implementers' experiences and recommendations will be considered in future planning, implementation, and impact assessments. (shrink)

KEY POINTS In Canada, commercial data brokers collect deidentified patient data from pharmacies, private drug insurers, the federal government and medical clinics without patient consent. Although pharmaceutical companies are the data brokers’ primary customers, academics and nonprofit and public entities also use commercial data sets, given the absence of a coordinated public approach to collecting these data across Canada. Risks of commercialized patient data include loss of anonymity, surveillance and marketing, discrimination and violation of Indigenous data sovereignty. Coordinated infrastructure for (...) the collection and coordination of health data across Canada and updated privacy legislation would protect individuals and communities and enable appropriate data uses. (shrink)

The Vienna Circle was an influential group of philosophers in the early 20th century. Its members were dedicated to do philosophy and to conduct research in accordance with the guidelines of the scientific world-conception. For some of them, Oswald Spengler was a dangerous antagonist due to the success and influence of his metaphysical philosophy of history in Der Untergang des Abendlandes and other works. In this paper, I will explore systematically the Circle’s critical reception of Spengler regarding his methodological approaches, (...) ontological positions, and political philosophy. I will, thereby, also evaluate the criticism brought forth against Spengler. (shrink)

In 2012, a major traffic safety organization tasked the MIT AgeLab with developing a data-driven system for rating the effectiveness of new technologies intended to improve safety. Such a system was envisioned as having the potential to educate and guide consumers towards more confident and strategic purchasing decisions, ideally encouraging adoption of technologies with demonstrated safety benefit. In addition, an evaluation of the status and extent of existing data was seen as a way of identifying research gaps in the state (...) of knowledge about safety systems. The focus was on technologies as a class, not on a rating review of individual vehicle model implementations. As conceptualized, the system aimed to complement traditional NCAP style ratings as well as to provide consumers with transparent information on early stage and often improving safety technologies. Development of the rating system and identification of data was undertaken in consultation with a range of academic, industrial, consumer, NGO, and governmental experts as well as with representatives of many of the major automotive manufacturers and suppliers. -/- A key observation that emerged was that data on objectively demonstrable real-world benefits were generally sparse and often lower than expectations based on theoretical considerations, simulation studies, or pre-production evaluations. A number of experts and industry representatives expressed some surprise at both the divergence between theoretical and observed benefits and the relative scarcity of data upon which to make objective assessments, while others were quite aware of these issues and the need for the development of objective data under real-world operating conditions. A number of factors that might be relevant to understanding why such differences between expected and observed benefits exist were identified. One outcome of this effort was the founding of the Advanced Vehicle Technology (AVT) consortium to collect and examine objective data under naturalistic driving conditions of how drivers interact with, engage or don’t engage, various production safety and driver assistance systems. This ongoing effort is contributing to insights concerning actual benefits and reasons for benefit gaps. -/- Drawing from our initial work, as well as newer sources of data, we argue that the evaluation and rating of safety and driver assistance technologies for informing the consumer and the public at large should consider both theoretical potential and existing demonstrated benefit of specific technologies. This position is increasingly relevant as the effectiveness of many newer technologies have the potential to actually improve over the lifecycle of a vehicle through software updates. The emphasis on ratings based on observed benefit for actual drivers under real-world conditions is proposed to be complementary, rather than competing with, ratings focused largely on controlled test track evaluations of engineered capability. In addition, a case is made for providing ratings that assesses benefit relative to overall crash, injury, and fatality rates – and in relation to the specific scenario / crash event type that a given technology is intended to address. This approach should aid consumers in considering the extent to which a specific technology is or is not relevant to their particular driving needs. (shrink)

Since Benjamin Libet’s famous experiments in 1979, the study of the will has become a focal point in the cognitive sciences. Just like Libet the scien-tists Daniel Wegner and Thalia Wheatley came to doubt that the will is causally efficacious. In their influential study I Spy from 1999, they created an experi-mental setup to show that agents erroneously experience their actions as caused by their thoughts. Instead, these actions are caused by unconscious neural pro-cesses; the agent’s ‘causal experience of will’ (...) is just an illusion. Both the scien-tific method and the conclusion drawn from the empirical results have already been criticized by philosophers. In this paper, I will analyze the action performed in I Spy and criticize more fundamentally the assumption of a ‘causal experience of will’. I will argue that the I Spy study does not show that the agent’s causal experience of will is illusory, because it does not show that there is a causal ex-perience of will. Against Wegner and Wheatley’s assumption, I will show that it is unlikely that the participants in I Spy experienced their conscious thoughts as causally efficacious for an action, that they did not perform at all. It is more likely, that they experienced their own bodily movement as causally efficacious for a cooperative action, that they did not perform solely by themselves. (shrink)

In the 1980s, physiologist Benjamin Libet conducted a series of ex-periments to test whether the will is free. Whilst he originally assumed that the will functions like an immaterial initiator of cerebral processes culminating in actions, he later began to think that it rather works like an immaterial veto inhib-iting unwanted actions by preventing unconsciously initiated cerebral processes from unfolding. Libet’s veto was widely criticized for its Cartesian dualist and interactionist implications. However, in 2016, Schultze-Kraft et al. adopted Libet’s idea (...) of an action-inhibiting veto and conducted a new experiment. Its goal was to test until which moment agents can inhibit an action that they already intended to do. Despite insisting on the material nature of the veto, the researchers also described the function of the veto in interactionist terms, namely as an act of the agent performed against her own cerebral processes. The purpose of this pa-per is to explain in which sense the veto in Libet’s and in Schultze-Kraft’s study is interactionist, and to provide a non-interactionist reinterpretation of the test subjects’ action inhibition in Schultze-Kraft’s experiment. (shrink)

We address the question whether there is an explanation for the fact that as Fodor put it the micro-level “converges on stable macro-level properties”, and whether there are lessons from this explanation for other issues in the vicinity. We argue that stability in large systems can be understood in terms of statistical limit theorems. In the thermodynamic limit of infinite system size N → ∞ systems will have strictly stable macroscopic properties in the sense that transitions between different macroscopic phases (...) of matter (if there are any) will not occur in finite time. Indeed stability in this sense is a consequence of the absence of fluctuations, as (large) fluctuations would be required to induce such macroscopic transformations. These properties can be understood in terms of coarse-grained descriptions, and the statistical limit theorems for independent or weakly dependent random variable describing the behaviour averages and the statistics of fluctuations in the large system limit. We argue that RNG analyses applied to off-critical systems can provide a rationalization for the applicability of these limit theorems. Furthermore we discuss some related issues as, for example, the role of the infinite-system idealization. (shrink)

In order to understand a sentence, one must know the relevant semantic rules. Those rules are not learned in a vacuum; they are given to one through one's senses. As a result, knowledge of semantic rules sometimes comes bundled with semantically irrelevant, but cognitively non-innocuous, knowledge of the circumstances in which those rules were learned. Thus, one must work through non-semantic information in order to know what is literally meant by a given sentence-token. A consequence is that one's knowledge of (...) what is literally meant by a given sentence-token is sometimes embedded in non-semantic knowledge, resulting in a cleavage between what that sentence-token literally means and what the auditor in question takes it to mean. Such deviations obviously have nothing to do with the principles put forth by Grice, since those principles only concern sentence-tokens that have already been understood---since, to put it another way, those principles only concern post-semantic implicature. The just-described deviations are appropriately described as being due to "pre-semantic implicature." Given the phenomenon of pre-semantic implicature, it is easily shown that Russell's Theory of Descriptions, if taken as a theory of literal meaning, is false. In the present volume, these rather elementary principles are entirely ignored, and all of the articles in it are sterile repetitions of the points made by Russell and Strawson. The blinkered approach to language embodied in this volume must be reconsidered in light of psychological principles relating to language-acquisition and language-use. Unfortunately, analytic philosophers shy away from such topics, as is made clear by the papers in this grim volume. (shrink)

There is increasing appreciation for the role that location plays in the experience of a musical event. This paper seeks to understand this role in terms of our habitual relationships to place, asking whether and how being musical somewhere can expand and transform our habituated comportment there, and with what consequences. This inquiry is anchored in a series of site-specific improvised performances by Jen Reimer and Max Stein, and the theory and practice of the late experimental music pioneer Pauline (...) Oliveros. The argument made interpreting these performances is grounded in Maurice Merleau-Ponty’s phenomenology of embodiment, and Alia Al-Saji’s reception of it. This paper claims that such site-specific improvised performances can elicit a sort of hesitation in our everyday style of sensory-motor conditioning, and, concomitantly, awaken a layer of sensory living amenable to radically new sonic and behavioural configurations. (shrink)

Although delusions are typically regarded as beliefs of a certain kind, there have been worries about the doxastic conception of delusions since at least Bleuler’s time. ‘Anti-doxasticists,’ as we might call them, do not merely worry about the claim that delusions are beliefs, they reject it. Reimer’s paper weighs into the debate between ‘doxasticists’ and ‘anti-doxasticists’ by suggesting that one of the main arguments given against the doxastic conception of delusions—what we might call the functional role objection—is based on (...) a fallacy. She also draws attention to certain parallels between delusions and what she calls “nihilistic philosophical doctrines,” such as the skeptical position that we have no .. (shrink)

Fred Adams and collaborators advocate a view on which empty-name sentences semantically encode incomplete propositions, but which can be used to conversationally implicate descriptive propositions. This account has come under criticism recently from Marga Reimer and Anthony Everett. Reimer correctly observes that their account does not pass a natural test for conversational implicatures, namely, that an explanation of our intuitions in terms of implicature should be such that we upon hearing it recognize it to be roughly correct. Everett (...) argues that the implicature view provides an explanation of only some of our intuitions, and is in fact incompatible with others, especially those concerning the modal profile of sentences containing empty names. I offer a pragmatist treatment of empty names based upon the recognition that the Gricean distinction between what is said and what is implicated is not exhaustive, and argue that such a solution avoids both Everett's and Reimer's criticisms. (shrink)

Kripke (1977) presents an argument designed to show that the considerations in Donnellan (1966) concerning attributive and referential uses of (definite) descriptions do not, by themselves, refute Russell’s (1905) unitary theory of description sentences (RTD), which takes (utterances of) them to express purely general, quantificational, propositions. Against Kripke, Marga Reimer (1998) argues that the two uses do indeed reflect a semantic ambiguity (an ambiguity at the level of literal truth conditions). She maintains a Russellian (quantificational) analysis of utterances involving (...) attributively used descriptions but attempts to defend the following two claims about utterances involving referentially used descriptions (referential utterances) (1998, p. 89). (shrink)