Results for 'Rhodrick Musakuro'

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    Marketing for Improved Sustainability in Nonprofit Organizations.Prominent Choto, Rhodrick Musakuro, Chux Gervase Iwu & Robertson K. Tengeh - 2022 - Intech Open.
    Competition for funding has prompted nonprofit Organizations (NPOs) to adopt marketing and other business-oriented practices to survive. Although certain NPOs have begun to implement marketing strategies, long-term sustainability continues to be a problem. This paper explores the degree to which NPOs in the healthcare industry use marketing strategies to attain sustainability. The data collection and analysis were carried out qualitatively. Data gathering methods included a literature study, in-depth interviews, and focus group discussions. Thematic and content analysis were used to analyze (...)
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