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  1. Counterfactual Thinking, Persistence, and Performance: A Test of the Reflection and Evaluation Model.Keith Markman, Matthew McMullen & Ronald Elizaga - 2008 - Journal of Experimental Social Psychology 44 (2):421-428.
    The present research extends previous functional accounts of counterfactual thinking by incorporating the notion of reflective and evaluative processing. Participants generated counterfactuals about their anagram performance, after which their persistence and performance on a second set of anagrams was measured. Evaluative processing of upward counterfactuals elicited a larger increase in persistence and better performance than did reflective processing of upward counterfactuals, whereas reflective processing of downward counterfactuals elicited a larger increase in persistence and better performance than did evaluative processing of (...)
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  2. Peers and Performance: How In-Group and Out-Group Comparisons Moderate Stereotype Threat Effects.Keith Markman & Ronald Elizaga - 2008 - Current Psychology 27:290-300.
    The present study examined how exposure to the performance of in-group and out-group members can both exacerbate and minimize the negative effects of stereotype threat. Female participants learned that they would be taking a math test that was either diagnostic or nondiagnostic of their math ability. Prior to taking the test, participants interacted with either an in-group peer (a female college student) or an out-group peer (a male college student) who had just taken the test and learned that the student (...)
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  3. Counterfactual Thinking and Regulatory Fit.Keith Markman, Matthew McMullen, Ronald Elizaga & Nobuko Mizoguchi - 2006 - Judgment and Decision Making 1 (2):98-107.
    According to regulatory fit theory (Higgins, 2000), when people make decisions with strategies that sustain their regulatory focus orientation, they “feel right” about what they are doing, and this “feeling-right” experience then transfers to subsequent choices, decisions, and evaluations. The present research was designed to link the concept of regulatory fit to functional accounts of counterfactual thinking. In the present study, participants generated counterfactuals about their anagram performance, after which persistence on a second set of anagrams was measured. Under promotion (...)
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  4.  88
    Assimilation and Contrast in Counterfactual Thinking and Other Mental Simulation-Based Comparison Processes.Keith Markman, Jennifer Ratcliff, Nobuko Mizoguchi, Ronald Elizaga & Matthew McMullen - 2007 - In Diederik A. Stapel & Jerry M. Suls (eds.), Assimilation and Contrast in Social Psychology. Psychology Press. pp. 187-206.
    This chapter examines when and how mental simulation--the consideration of alternatives to present reality--produces emotional responses that reflect either contrast or assimilation. The chapter begins with a description of a comparison domain that is most commonly associated with mental simulation--counterfactual thinking. Then the authors consider how mental simulation plays a critical role in determining assimilative and contrastive responses to other type of comparisons. The chapter concludes with a presentation of a model of mental simulation-based comparison processes and describe its relationship (...)
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