Relationalism is the view that perception is partly constituted by external objects (McDowell 1994; Campbell 2002; Martin 2004). Faced with the hallucination argument, and unsatisfied with the standard disjunctivist reply, some ‘new wave’ relationalists explain away the possibility of hallucinations as mere illusions (Alston 1999; Watzl 2010; Ali 2018; Masrour 2020). In this paper, I argue that some of these illusions (as in Chalmers 2005; Ali 2018) are perceptions of internal objects which appear as external ones. Then, in response to (...) the obvious screening-off objection, I argue for a novel reply called ‘intrameralism’: roughly, external objects are ordinarily perceived because they gain internal parts—they ‘grow into the head’. The preceding hallucinations are thus ultimately explained away as a kind of perceptual synecdoche, in which internal parts appear as their (ordinarily perceived) external wholes. The paper concludes by addressing some objections. (shrink)

This paper addresses the scarcely scrutinized topic in the consumer culture literature regarding how a social actor consumes himself through speech acts. More specifically, by introducing a new type of speech act, viz. the taboo speech act, and by effectively differentiating it from expletives, slang, and swearing words and expressions, I outline how subjectivity appropriates and individuates its systemic underpinning as other or linguistic system (Saussure) and wall of language (Lacan) in linguistic acts of transgression. Taboo speech acts do not (...) merely express emotions, such as anger and frustration. They also seek to contain a linguistic system as an ideational totality of acts of parole in a primus affectivus that is incumbent on the inverse sublimation of epithets and cultural symbols standing synecdochically in a pars pro toto relationship for the limits of what is culturally/linguistically sanctioned. The subject consumes/annihilates and institutes itself at the same time in taboo speech acts whose mission may not be fully accounted for through conversational pragmatics, insofar as they perform at a more foundational level a social ontological function. The offered analysis aims at contributing to the extant literature in consumer cultural theory, applied linguistics, and social theory. (shrink)

In written and spoken communications, figures of speech (e.g., metaphors and synecdoche) are often used as an aid to help convey abstract or less tangible concepts. However, the benefits of using rhetorical illustrations or embellishments in visualization have so far been inconclusive. In this work, we report an empirical study to evaluate hypotheses that visual embellishments may aid memorization, visual search and concept comprehension. One major departure from related experiments in the literature is that we make use of a (...) dual-task methodology in our experiment. This design offers an abstraction of typical situations where viewers do not have their full attention focused on visualization (e.g., in meetings and lectures). The secondary task introduces “divided attention”, and makes the effects of visual embellishments more observable. In addition, it also serves as additional masking in memory-based trials. The results of this study show that visual embellishments can help participants better remember the information depicted in visualization. On the other hand, visual embellishments can have a negative impact on the speed of visual search. The results show a complex pattern as to the benefits of visual embellishments in helping participants grasp key concepts from visualization. (shrink)

The popularity of logos derived from the Tennessee flag can be explained by its obvious and relevant symbolism, but also by the phenomenon of pragmatic unity through which the Tennessee flag evokes the Confederate flag, as well as by the phenomenon of visual synecdoche, which allows observers to associate the three-star element with the entire flag and its associated meanings.

The choices we make in our daily lives have consequences that span the oceans: many consumers are not aware that some of the most exotic foods which belong to our breakfast plates every single day, such as coffee or chocolate, have a profound impact on the lives of many people. In Western societies, we are used to eating and consuming fresh ingredients which sprout on a different continent, yet we are unable to see the very hands that carry a simple (...) thing as a banana to our tables, as a consequence of a global supply chain. This alienation from the places and people involved in the supply chain leads consumers to ignore the impact of producing some foods and enabling them to travel all the way to one’s table. What is regarded as a simple commodity, in fact, is a result of the labour and exploitation of many families and crops on the other side of the ocean. Modern slavery comes in many guises and is often obscured by the alienation of modern consumers from their products, an example of which includes the slave system that holds many people tied behind our food chains. As consumers, we unconsciously become commissioners of a system of inequality and exploitation which we ignore. This includes many ‘fair-trade’ certified products, which are employed by multinationals as a psychological marketing tactic. This phenomenon is described by the cultural anthropologist Richard Robbins (2013) as the ‘commodification of morality’, where even commitments to just, fair or sustainable practices have been monopolised by economic agents. Within this framework, our moral choices are put on the market with a price which rarely returns or reflects the true cost of such products. This article begins by defining modern slavery, proceeding with a particular focus on forced labour in the current neoliberal regime. This is then contextualised in the case study of bananas as one of the most consumed, yet furthest grown, items of Western diets. The article then analyses the ethical backdrop of economic practices, using the fair-trade movement as a synecdoche of the moral economy of our day. The main question raised within this analysis is to what extent our moral choices can contribute to exploitation or to social change, and how our way of eating can oppose the great inequalities that still exist in the present context. (shrink)

This is a review of this indispensable handbook and the review shows how the singularity of literature is reinstated by the editors.