Studying the psychology behind the purchase of eco-friendly products and second-hand items can offer valuable insights to promote sustainable consumer behavior. This paper examines factors influencing Italian consumers’ willingness to pay regarding bio-based clothing and second-hand items. Drawing from data collected from 402 Italian participants, we examine how motivations and socio-demographic factors are associated with willingness to pay in the context of sustainable fashion. Our findings reveal that motivations related to environmental concerns are positively associated with consumers’ willingness to pay (...) higher premiums for bio-based clothing. Higher income and education levels are also associated with the willingness to pay higher premiums. Meanwhile, motivation related to vintage appeal is associated with lower desired discounts for second-hand items, particularly among older consumers. Gender differences also influence discount preferences, with men seeking larger discounts on second-hand clothing compared to women. By providing insights into Italian consumers’ sustainable fashion choices, this study offers implications for businesses, policymakers, and researchers aiming to promote eco-conscious consumption and sustainability in the fashion industry. (shrink)

Background: School meal programs are not only government initiatives but also community-driven efforts. Aiming to combat food insecurity among school-aged children effectively, these programs are executed in conjunction with food bank initiatives. Various community groups play a crucial role in the success of both food security initiatives. There is a need to improve community engagement to successfully link school meal programs with food banks to build program synergy, combating food insecurity through a two-sided approach. Aim: This study aims to examine (...) community engagement in school meals program by analyzing its purposeful focus on creating jobs and income-generating opportunities for different community groups, i.e., youths, women, and others. Methods: The Bayesian Mindsponge Framework, combining the reasoning strengths of Mindsponge theory and inference advantages of Bayesian analysis, was employed on a dataset of 126 government representatives who manage large-scale school meal programs in 126 different countries. Results: Findings showed that the school meals program’s purposeful focus on creating jobs and income-generating opportunities for women in the community was positively associated with community engagement, thereby supporting the linkage between the programs and food banks. In contrast, providing jobs and income-generating opportunities for youths and other community groups had an ambiguous association with community engagement in school meal programs. Conclusions: Findings underscore the importance of creating jobs and income-generating opportunities for women to improve community engagement in school meal programs. Formulating strategies that empower woman’s entrepreneurship may foster their involvement and engagement in school meal programs, promising to successfully link these programs with food bank initiatives among implementing countries. (shrink)

Market crises amplify fear, disrupting rational decision-making of stock investment. This study examines the relationship between investors’ information priorities—such as intuition, company performance, technical analysis, and other factors—and their fear responses (freeze, flight, and hiding) during market crashes. Using the Bayesian Mindsponge Framework (BMF) to analyze data from 1,526 investors in China and Vietnam, the findings reveal complex dynamics. We found positive associations between investors’ prioritization of social influence and intuition for investment decision-making with being freeze (i.e., not knowing what (...) to do with the owned stock), between prioritization of professionals’ evaluation and intuition with fleeing (i.e. giving up stock investment permanently), and between prioritization of professionals’ evaluation and social influence with hiding (i.e., stopping investing in stock for a while). In contrast, prioritization of companies’ performance metrics (e.g., net profit, debt, etc.) was negatively associated with being freeze, fleeing, and hiding. Meanwhile, prioritization of professionals’ evaluation, technical analysis, and liquidity was negatively associated with being freeze, fleeing, and hiding, respectively. The study highlights the importance of disseminating transparent, accurate information through government and media channels, along with implementing financial education programs, to promote rational investment decisions and reduce fear-driven behaviors. (shrink)

Rapid urbanization in Vietnam significantly impacts the environment and human well-being. Public parks are crucial for enhancing social and environmental sustainability in urban areas, yet their establishment and expansion require substantial funding. This study investigates the factors influencing Vietnamese urban residents’ willingness to donate to planting projects in public parks, utilizing the Bayesian Mindsponge Framework (BMF), which combines Mindsponge Theory’s informational entropy-based notion of value with Bayesian analysis. Analyzing data from 535 residents in major Vietnamese cities, we found that while (...) men visit public parks more frequently, they are less willing to donate to planting projects. Older residents visit parks more often and are more willing to donate, while higher-income individuals show greater willingness to donate. Most motivations—such as relaxation, physical activities, nature enjoyment, socializing, and family time—are positively linked to park visit frequency and indirectly to donation willingness. However, only relaxation and enjoyment of nature are directly associated with willingness to donate. Interestingly, higher education levels and visiting parks for children’s educational activities are associated with lower donation willingness. These findings hint at the possible existence of the free-riding problem, gender inequality, ineffective environmental education, and lack of awareness of public parks’ natural value, as well as opportunities to cultivate an eco-surplus culture through nature interactions in public parks. (shrink)

Public sentiment regarding climate change in the United States is starkly divided, with the Republicans and Democrats holding markedly different views. Given the inherent connection between the water crisis and climate change, this research aimed to investigate the interplay between the residents’ beliefs about the impact of climate change on water supply unpredictability, their political identity, and their willingness to adopt direct and indirect potable water reuse. The Bayesian Mindsponge Framework (BMF) analytics was conducted on a dataset of 1,831 water (...) users in the arid region of Albuquerque, New Mexico. The findings reveal a complicated interplay among examined factors. Specifically, we discovered a positive association between the belief in the impacts of climate change and the willingness to adopt potable water reuse among non-Republican water users. In contrast, Republican water users exhibit a negative association between climate change belief and willingness to adopt potable water reuse. Interestingly, despite this, Republicans generally show a higher overall willingness to adopt potable water reuse compared to non-Republicans. These findings suggest that contextual factors in Albuquerque, New Mexico, in which challenges of aridity and economic dependence on water resources are pronounced, might be important aspects contributing to the Republican’s high willingness to adopt potable water reuse. Also, the current climate change communication strategy with the Republicans might not be appropriate, and it should be tailored to align with the Republicans’ beliefs and persuade them better. (shrink)

For centuries, fiction—particularly fables—has seamlessly combined storytelling, moral lessons, and societal reflections to engage readers on both emotional and intellectual levels. Despite extensive research on the benefits of reading and the emotional responses it evokes, a critical gap remains in understanding what drives readers to form deep emotional connections with specific works. This study seeks to identify the characteristics of a book that foster such connections. Using Bayesian Mindsponge Framework analytics, we analyzed a dataset of 129 Amazon reviews of Wild (...) Wise Weird, a collection of 42 fables that intertwine traditional storytelling with contemporary sensibilities, offering life lessons, humor, and social commentary. Of these reviews, approximately 66% expressed love for the book. The findings reveal that readers who describe the book as unique, whimsical, quirky, or innovative are more likely to express affection for it. Similarly, readers who are drawn to the book’s illustrations and characters tend to form stronger emotional connections. The cultural richness and representativeness of the book also emerged as significant factors in fostering readers’ love. The book successfully captures and conveys the depth, charm, and moral essence of Vietnamese culture to a global audience. Readers have expressed heartfelt gratitude after engaging with the book, underscoring its success in fostering meaningful emotional connections. Thus, insights from this analysis offer actionable recommendations for stakeholders in the literary ecosystem, from authors and publishers to marketers, to enhance readers’ emotional attachment and commitment to books. (shrink)

I sat by the riverbank, watching a stork family flying back to their nest after a hard working day. To my astonishment, a kingfisher landed beside me, his feathers shimmering like the pages of a timeless book.

Cities grow, and green spaces shrink, leaving urban residents feeling increasingly disconnected from the natural world. Yet, simple additions like houseplants, community gardens, and pets in urban environments can help bridge this gap, fostering a stronger connection to nature and supporting biodiversity conservation. A recent study highlights an interesting connection between urban residents’ perceptions of plant and pet diversity in their homes and their beliefs about biodiversity loss. The research suggests that the aesthetic experiences created by plants and animals in (...) people’s homes are positively linked to their beliefs in the occurrence and significance of biodiversity loss. (shrink)

Why do some people enthusiastically embrace green living–sorting trash, switching off lights, or purchasing eco-friendly goods–while others remain indifferent? A recent comprehensive study involving over 100,000 participants spanning 37 countries offered fresh insights into these environmental behaviors, challenging some common assumptions along the way.

The popularity of AI can be seen as a tide of technology that rose rapidly and transformed the entire academic landscape.

Kingfisher, renowned for his keen eye and quick wit, recently made headlines in Wild Wise Weird, and decided to take on a global tour to investigate the trendy and mysterious phenomenon of human “eco-living.” His first stop was Dubai, where he perched atop a solar panel in the famous “Sustainable City.” -/- “How peculiar,” he mused, watching residents dash around in electric golf carts. “The humans have built an oasis of sustainability in the desert, surrounded by courtyard villas, a world-class (...) natural spa center, a horse-riding zone, and even an indoor ski park. Yet their enclave with walls is so high that my friend Larky the Greater hoopoe-lark can’t even visit his ancestral nesting grounds!”. (shrink)

There were 30 of us in a conference room preparing to give a brief talk about our research.

The interdisciplinary economics book “Better Economics for the Earth: A Lesson from Quantum and Information Theories” by Prof. Quan-Hoang Vuong and Dr. Minh-Hoang Nguyen introduces a new concept of “growth” and “eco-surplus culture,” aiming toward an economic system that “heals” the Earth.

In the way that First Born and the grizzly bear woman once shared a home, or the young girl who happily married the python man, perhaps conservation and preservation is about nurturing and sustaining relationships–relationships of reciprocity, respect, and shared existence with all living beings. Indigenous knowledge reminds us that humans are not separate from nature but integral to its fabric. As we are facing environmental crises like climate change and biodiversity loss, Indigenous knowledge and traditional practices offer a pathway (...) toward a more sustainable and harmonious future founded on respect, reciprocity, and responsibility. (shrink)

In the face of escalating environmental crises, the role of economics in shaping sustainable solutions has come under increasing scrutiny. Traditional economic paradigms, often grounded in the pursuit of growth and efficiency, have been criticized for neglecting the environmental costs of human activities. This disconnect between economic theory and ecological reality has prompted calls for a profound transformation in how economics is studied, taught, and applied. -/- Books on economics, as key instruments for disseminating knowledge and shaping thought, hold a (...) pivotal role in this transformation. By integrating interdisciplinary insights, challenging foundational assumptions, and prioritizing environmental sustainability, these texts can equip future economists and the broader public with the tools needed to tackle the planet’s most urgent challenges. But how can economics books effectively foster a sustainable future? How should their content, structure, and approach be to make them effective catalysts for ecological stewardship? -/- This study represents one of the first attempts to address these questions through a quantitative approach. Specifically, it analyzes Amazon’s book reviews of Better Economics for the Earth: A Lesson from Quantum and Information Theories to identify factors that stimulate and influence readers’ perceptions of economics and the environment. (shrink)

I sat by the riverbank, watching a stork family flying back to their nest after a hard working day. To my astonishment, a kingfisher landed beside me, his feathers shimmering like the pages of a timeless book.