Results for 'franchisor'

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  1. Franchising Model for Expansion of the International Travel Business.Oleksandr P. Krupskyi, Nataliia V. Stukalo, Nataliya Krasnikova & Yelina A. Falko - 2017 - Problems and Perspectives in Management 4 (15):235-246.
    The hotel sector of the travel industry is the leader according to the indicator of economic growth, which is observed in both developed and developing countries. Even under the economic instability and global natural disasters, the industry has seen growth in recent years. The franchising model for expanding activities is central to all successful hotel chains. The article deals with the franchising model for the travel business expansion and the economic performance of hotel chains such as Marriott International, Wyndham Hotels, (...)
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  2. Franchising as a Tool for Organizational Culture Formation in Tourism.Tatyana Grynko & Oleksandr Krupskyi - 2015 - Aktual'ni Problemy Ekonomiky= Actual Problems in Economics 163:145-154.
    The article considers franchising as a tool for market penetration and presence on it and also provides its main advantages, in tourism and hospitality sector in particular; examines the role of franchising for tourism enterprises within the contemporary economic system; pays attention to organizational culture as a factor of franchising development in the travel industry ("TUI GROUP" case study). On the basis of employee survey the key problems are revealed associated with neglecting the importance of organizational culture formation and recommendations (...)
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