The paper is part of a larger study in the communicative and semiotic aspects of the use of erotic messages in advertising. It looks at the signs in space and architecture from the point of view of sexuality. The emphasis is on the "designation" of the distances between the objects, the different sociotopes and the sexualisation of various spaces and architectural objects.

The purpose of this article was to comprehensively explore the phenomenon of the narrative of the Decalogue in its fundamental principles in the context of the theological understanding of Jewish law. For this purpose abstract-logical methods, historical-legal, phenomenological, axiological, epistemological methods, method of critical and systematic analysis and method of comparative theology were used. The result is a theological understanding of the basic moral and legal principles and reducing to a single, systematic; a study of the correlation between the normative (...) and the moral side of such a narrative was conducted. Of particular importance is the establishment and isolation of the basic initial principle in the defined context that underlies both Sinai law and all the biblical law. Because with the change of historical realities, which coincided with the destruction of the Temple and the termination of sacrifices, the law has also changed. However, the biblical law was of particular ideological importance, it set the tone and revealed and formed the basic principles for the further development of all Jewish law. Therefore, in our study we have drawn attention to the main ideological features of the biblical laws, because in our opinion, the basic formative essence is hidden in them and only by understanding it − will we be able to understand Jewish law itself. However, the phenomenon of law and even more so of Jewish law, is one of the best regulators and exponents of the educational principle that is designed to raise a person in love. Of course, morality is called for it and it should take precedence over everything else, but the legal part should not be ignored. Law should serve as a socially just, integrative, fundamental, binding, most effective, most respected regulator. Therefore, the problem of combining legal principles and moral precepts for biblical law did not stand basically. The significant part of the adopted legal norms initially was characterized by moral prescriptions, confirmed and expressed by law. Such a transition, the shift from morality to law, and the close relationship between them are one inseparable whole. And apart from Halacha, which was responsible for the legal aspect, there were also the writings of the prophets whose task was to illuminate the transition from law to morality, because precisely morality is the essence of everything. Here is the true meaning of the existence of a legal expression of such an educational principle. Thus, the basic educational principle of the Decalogue, in particular, and of biblical law in general, was to educate a high-moral person who had restrictive precepts that would not allow him to fall into lawlessness, and the formative commandments that would allow a person to be educated in the search for God, and to stabilize himself in the godlike state commanded by God through Moses. That is the essence of the Decalogue and Jewish law. The educational principle, both basic and effective, though not so familiar to the modern understanding of the nature of law, is precisely the principle that laid down both the basis of the Decalogue and the foundation of all Jewish law at least in its biblical part. (shrink)

В статті аналізуються культурні, політичні, філософські умови виникнення соціальної раціональності. Детально вивчається полісний устрій давніх греків та його вплив на формування соціальної раціональності. Порівнюються два типи раціональності: змістовна та формальна у філософській спадщині Сократа, Платона, Аристотеля.

The study tested the analysis of the origin and evolution of the concept of «the media space» in scientifi thought. Clarifid that understanding the concept of «the media space» was launched in sociological and psychological approaches, and in the further defiition of this concept was carried out through a the cultural, philosophical, geopolitical approaches etc. In view of the above, the subject of analysis in this article is the defiition of «media space» with the positions of various scientifi approaches, the (...) goal - fiding signifiant common characteristics in the defiition of «media space for the formulation of its author integral defiition. In view of the above, the subject of analysis in this article is the defiition of «the media space» with the positions of various scientifi approaches; the goal is the fiding signifiant common characteristics in the defiition of «the media space» for the formulation of its author integral defiition. Determined that at the present stage, the concept of «the media space» is used in several senses – as a conditional territory where take place information and there transmitters, which f time to time enter producers and users of information; as a system of relationships between certain subjects and objects of production, distribution, processing and use of information; as part of a symbolic space that has a specifi hypertext structure. It is found out, that present approaches are general in interpretation of media-space, as a complex system that organized by the network principle, peculiar to them virtually largely transforms communication system, changing the nature of the interaction in the process of information exchange, creation and transmission of information. Proved that the important subject of forming the media-space are remained mass-media, that accumulating all of the technological innovations and acquiring such properties as mobility, convergence and interactivity have transformed the media-space in the environment in which gradually erased the boundaries between producers and users of information and communication interaction between participants of information relations on the principle of many-to-many. The author integral defiition of «the national media space» as «the environment in the territory of the state which, in accordance with existing laws, principles and rules, based on the existing media infrastructure carried out information and communication interaction between organizations and persons to meet their information rights and freedoms». (shrink)