1st Gent.: Our deeds are fetters that we forge ourselves. 2d Gent.: Ay, truly: but I think it is the world that brings the iron. R. L. Scott once explained that the “environment is experienced as being rhetorical,” meaning anything within the milieu can participate in addressivity, that who or what addresses what and whom is variable and multiple. He stressed that human valuing determined participation, but he nonetheless anticipated a more robust, posthuman ecological view when he contended that “one (...) must not think of rhetorical attributes as exclusively the property of speakers, writers, or other message-senders”. Scott claimed an “enlarged concept of rhetoric” was necessary... (shrink)

This paper offers a new way to make sense of disagreement expansion from a polylogical perspective by incorporating various places in addition to players and positions into the analysis. The concepts build on prior implicit ideas about disagreement space by suggesting how to more fully account for argumentative context, and its construction, in large-scale complex controversies. As a basis for our polylogical analysis, we use a New York Times news story reporting on an oil train explosion—a significant point in the (...) broader controversy over producing oil and gas via hydraulic fracturing. (shrink)

In public communication contexts, such as when a company announces the proposal for an important organizational change, argumentation typically involves multiple audiences, rather than a single and homogenous group, let alone an individual interlocutor. In such cases, an exhaustive and precise characterization of the audience structure is crucial both for the arguer, who needs to design an effective argumentative strategy, and for the external analyst, who aims at reconstructing such a strategic discourse. While the peculiar relevance of multiple audience is (...) often emphasized in the argumentation literature and in rhetorical studies, proposals for modelling multi-audience argumentative situations remain scarce and unsystematic. To address this gap, we propose an analytical framework which integrates three conceptual constructs: Rigotti and Rocci’s notion of communicative activity type, understood as the implementation of an interaction scheme into a piece of institutional reality, named interaction field; the stakeholder concept, originally developed in strategic management and public relations studies to refer to any actor who affects and/or is affected by the organizational actions and who, accordingly, carries an interest in them; the concept of participant role as it emerges from Goffman’s theory of conversation analysis and related linguistic and media studies. From this integration, we derive the notion of text stakeholder for referring to any organizational actor whose interest becomes an argumentative issue which the organizational text must account for in order to effectively achieve its communicative aim. The text stakeholder notion enables a more comprehensive reconstruction and characterization of multiple audience by eliciting the relevant participants staged in a text and identifying, for each of them, the interactional role they have, the peculiar interest they bear and the related argumentative issue they create. Considering as an illustrative case the defense document issued by a corporation against a hostile takeover attempt made by another corporation, we show how this framework can support the analysis of strategic maneuvering by better defining the audience demand and, so, better explaining how real arguers design and adapt their topical and presentational choices. (shrink)

This volume presents a selection of papers reflecting key theoretical issues in argumentation theory. Its six sections are devoted to specific themes, including the analysis and evaluation of argumentation, argument schemes and the contextual embedding of argumentation. The section on general perspectives on argumentation discusses the trends of empiricalization, contextualization and formalization, offers descriptions of the analytical and evaluative tools of informal logic, and highlights selected principles that argumentation theorists do and do not agree upon. In turn, the section on (...) linguistic approaches to argumentation focuses on the problem of distinguishing between explanation and argument, while also elaborating on the role of verbal indicators of argument schemes. All essays included in this volume point out notable recent developments in the study of argumentation. (shrink)

How do Dutch people let each other know that they disagree? What do they say when they want to resolve their difference of opinion by way of an argumentative discussion? In what way do they convey that they are convinced by each other’s argumentation? How do they criticize each other’s argumentative moves? Which words and expressions do they use in these endeavors? By answering these questions this short essay provides a brief inventory of the language of argumentation in Dutch.

IntroductionIf we were to identify the beginning of the study of visual argumentation, we would have to choose 1996 as the starting point. This was the year that Leo Groarke published “Logic, art and argument” in Informal logic, and it was the year that he and David Birdsell co-edited a special double issue of Argumentation and Advocacy on visual argumentation . Among other papers, the issue included Anthony Blair’s “The possibility and actuality of visual arguments”. It was also the year (...) that Gail J. Chryslee, Sonja K. Foss and Arthur L. Ranney published their short text on “The construction of claims in visual argumentation” , stating that even though theorists may know a great deal about the process of argumentation, “virtually none of this knowledge is applicable to visual argumentation […] because of the properties that distinguish visual imagery from discursive symbols” .Texts on visual rhetoric have been written as far back as the early 1980s, .. (shrink)

Leading contemporary argumentation theories such as those of Ralph Johnson, van Eemeren and Houtlosser, and Tindale, in their attempt to address rhetoric, tend to define rhetorical argumentation with reference to (a) the rhetorical arguer’s goal (to persuade effectively), and (b) the means he employs to do so. However, a central strand in the rhetorical tradition itself, led by Aristotle, and arguably the dominant view, sees rhetorical argumentation as defined with reference to the domain of issues discussed. On that view, the (...) domain of rhetorical argumentation is centered on choice of action in the civic sphere, and the distinctive nature of issues in this domain is considered crucial. Hence, argumentation theories such as those discussed, insofar as they do not see rhetoric as defined by its distinctive domain, apply an understanding of rhetoric that is historically inadequate. It is further suggested that theories adopting this understanding of rhetoric risk ignoring important distinctive features of argumentation about action. (shrink)

Over the past thirty years or so, theoretical work in such fields as legal semiotics and law and literature has argued that the legal process is profoundly rhetorical. At the same time, a number of communication-based disciplines such as semiotics, sociolinguistics and linguistic anthropology have provided, particularly in interdisciplinary combination with law, a wealth of empirical evidence on, and insight into, the micro-contexts of language and communication in the legal process. However, while these invaluable nitty-gritty analyses provide empirical support for (...) a rhetorical thesis, work in these areas has tended to ignore rhetoric as an explanatory principle. This article introduces an overarching rhetorical framework for the discursive construction and management of cases in contemporary Anglo-American legal processes. Taking ‘forensic’ as relating to the conduct of cases and ‘discourse’ as semiosis-in-practice, I argue that the practices within which forensic discourse is embedded are not, as the received legal view would have it, aimed at revealing an impartial truth but are deeply rhetorical practices aimed at persuading decision-makers to provide a remedy for a claimed wrong. By looking across forensic texts and contexts, I identify common elements of forensic discourse that can be found both in classical forensic orations and throughout the modern legal process and consider how these intersect with critical forces of agency and structure and the particularities of semiosis in situated context. An awareness of commonalities across forensic discourse can help sharpen our focus on the critical causes and consequences of individual and structural difference and point to consequential suggestions for reform. (shrink)

In this article I address the following question: When are reformulations in argumentative criticisms reasonable and when do they become fallacious straw men? Following ideas developed in the integrated version of pragma-dialectics, I approach argumentation as an element of agonistic exchanges permeated by arguers’ strategic manoeuvring aimed at effectively defeating the opponent with reasonable means. I propose two basic context-sensitive criteria for deciding on the reasonableness of reformulations: precision of the rules for interpretation (precise vs. loose) and general expectation of (...) cooperativeness (critical vs. constructive). On the basis of analysis of examples taken from online political discussions, I argue that in some contexts, especially those that are critical and loose, what might easily be classified as a straw man following conventional treatment should be taken as a harsh, yet reasonable, strategic argumentative criticism. (shrink)

The pragmatic theory of explanation is an attempt to see explanation as a linguistic response to a cognitive problem where the content of the response depends on the context of the scientific inquiry. The present paper draws on the rhetorical situation, as it is defined by Loyld Bitzer, in order to understand how the context may influence the content as well as the acceptability of the response.

Bad jokes are not simply non-humorous texts. They are texts that are humorous for someone––their author at least––but not for their audience. Bad jokes thus involve a contextual––pragmatic––dimension that is neglected in the semantic theories of humor. In this paper, we propose an approach to humor based on the Aristotelian notion of surprising enthymemes. Jokes are analyzed as kinds of arguments, whose tacit dimension can be retrieved and justified by considering the “logic” on which it is based. However, jokes are (...) based on specific pragmatic conditions: they are regarded as arguments grounded on a generalization that is at the same time uncommon, retrievable, and acceptable or plausible for the audience. This perspective integrates the “local logic” of jokes within a broader rhetorical theory that ultimately rests on the communicative notion of common ground. (shrink)

Most developed nations have a statutory minimum wage set at levels insufficient to alleviate poverty. Increased calls for a living wage have generated considerable public controversy. This article draws on 25 interviews and four focus groups with employers, low-pay industry representatives, representatives of chambers of commerce, pay consultants, and unions. The core focus is on how participants use prominent narrative tropes for the living wage and against the living wage to argue their respective perspectives. We also document how both affirmative (...) and negative tropes are often combined by participants to craft their own rhetorical positions on the issue. (shrink)

This paper argues that some words are so highly charged with meaning by a community that they may prevent a discussion during which each participant is on an equal footing. These words are indeed either unanimously accepted or rejected. The presence of these adjectival groups pushes the antagonist to find rhetorical strategies to circumvent them. The main idea we want to develop is that some propositions are not easily debatable in context because of some specific value-bearing words, and one of (...) the goals of this paper is to build a methodological tool for finding and classifying these VBWs. Our study echoes the importance of “cultural keywords” in argument, but is rather based on a German approach developed by,, and about “Miranda” and “Anti-Miranda” words that is expanded and refined here. In particular, our study tries to understand why some statements, fueled by appreciative or evaluative adjectives, have such rhetorical effects on a pragmatic level in the particular context of a vote on the Swiss popular initiative called “for more affordable housing”. This context is fruitful since two parties offer reasons for two opposing policy claims: namely, to accept or to reject an initiative. When one party uses arguments containing such universally unassailable adjectival groups to defend a “yes” vote, the opposing party cannot use a symmetrical antonym while pleading for the “no” vote. The methodological tool that is proposed here could shed light on the use of certain rhetorical and referential strategies in conflicting policy proposition contexts. (shrink)

Drawing upon the recent theoretical framework of Burkean concept of identification (ID), the current study aims at probing the interaction of content and form in two letters penned by Iran’s Supreme Leader and addressed to the Youth on Jan. and Nov. 2015. To this end, the study seeks (i) to determine a role ID takes in the conveyance of intended assumptions to the targeted readers; and (ii) to observe if the writer’s objectives, i.e. to identify himself with the readers and (...) to realize his politically-religiously-infused creeds, result in success or failure; moreover, (iii) it seeks to determine how he achieved his end to attenuate the impacts of blazing inferno of Islamophobia and anti-Islam sentiments in his addressees. The whole corpus (about 3000 words), in light of van Dijk’s Socio-cognitive approach, is critically perused to seek out contextually-coded expressions. The study tries to set out a manner in which political text/talk could be analyzed rhetorically employing ID concept. It was found that ID as a two-way process is a key component for both parties to identify with. It makes the readers align themselves with the writer and helps the writer to associate with the readers and accomplish his goals. (shrink)

This paper explores the interrelations between temporality and emotion in rhetorical argumentation. It argues that in situations of uncertainty argumentation affects action via appeals that invoke emotion and thereby translate the distant past and future into the situated present. Using practical inferences, a threefold model for the interrelation of emotion and time in argumentation outlines how argumentative action depends on whether speakers provide reasons for the exigence that makes a decision necessary, the contingency of the decision, and the confidence required (...) to act. Experiences and choices from the past influence the emotions experienced in the present and inform two intertemporal mechanisms that allow speakers and audiences to take the leap of faith that defines decision-making under uncertainty: retrospective forecasting and prospective remembering. Retrospective forecasting establishes a past–future–present link, whereas prospective remembering establishes a future-past-present link, and, together, the two mechanisms provide a situated presence that transcends the temporal constraints of uncertainty. Finally, the applicability of the model is illustrated through an analysis of a speech delivered by Danish Prime Minister Mette Frederiksen at the outset of the COVID-19 pandemic, a time where the need for decisive, yet argumentative action was crucial. (shrink)

An extended illustration from Merleau-Ponty’s Phenomenology of Perception describes the interplay of habit, sedimentation, and intersubjectivity in the practice and performance of a skilled organist. This paper takes up Merleau-Ponty’s example in order to describe some of the phenomenological characteristics of embodied musical performance. These characteristics point toward an intersubjective event of “consecration,” as Merleau-Ponty describes it, in which the musician adopts the role of rhetor, inviting the audience into a shared dwelling place.

The deadly attacks on a public meeting and on a Jewish citizen in Copenhagen in February 2015 have given rise to a vast amount of public discussion and interpretation of the events themselves, their background, their causes, their significance, and their repercussions. During these discussions, various conceptions of publicness and public space have been articulated. Indeed, one may view the killings as a ‘critical discourse moment’ in which a range of discourses have been employed to help interpret, understand, and deal (...) with what happened. In several of these discourses, conceptions of publicness play a central part. This article sets out to investigate the conceptions of publicness that were articulated in the Danish public spheres following the attacks. The article maps out some of the key different and partly contradictory notions of publicness that the reactions to the killings brought to the fore. The investigation thus focuses on the articulation of normative expectations and ideals of public spheres, on the limitations and restrictions that were acknowledged, and on the main societal problems and national contexts to which publicness was viewed as related. The analysis will cover national newspapers and center on the discursive resources of the media elite in early responses to the attacks, for example in editorials, or comments by writers, academics, debaters, and intellectuals. (shrink)

In Swiss semi-direct democracy, citizens are often summoned to the polls. To vote reasonably, they need to be properly informed. The media therefore have the responsibility to provide them with arguments for and against each issue of voting. Here, we focus on argumentation in a television ‘civic debate’ about abolishing compulsory military service. To provide a unified and integrated overview of the debate dynamics, we combine the Dialogical Model of Argumentation and the Argumentum Model of Topics, which share a similar (...) emphasis on the discursive dimension of argumentation. This analysis underlines the importance of linguistic and communicative resources and procedures, without neglecting the macro socio-political environment of the debate. (shrink)

“Place” as an argumentative domain, which has been taken for granted and treated by theorists of argumentation simply as a physical notion designating the occasion where an argumentation takes place, carries far more complex meanings beyond its traditionally assumed domain in the following three dimensions: as a geographical locale; as a concept, an idea, a history or a notion with its own disputable narratives and presumptions; and as an imaginative geography. Similarly, an image or a character projected through argumentative discourse (...) should be among the central concerns for argumentation studies, however, limited attention has nevertheless been paid to this traditional face of argument in general and the collective face in particular. We argue that image is a site of discursive production, a symbolic field or a discursively disputable space. The discursive interplay among “place,” “image,” “argument” and “time” offer a new way of thinking about ethotic argument and its key role in the establishment of discursive credibility. (shrink)

This paper argues that journalists’ discursive actions in an outbreak context manifest in identifiable rhetorical motifs, which in turn influence the delivery of biomedical information by the media in such a context. Via a critical approach grounded in rhetorical theory, I identified three distinct rhetorical motifs influencing the reportage of health information in the early days of the H1N1 outbreak. A public-health motif was exhibited in texts featuring a particular health official and offering the statements of such an official as (...) a mechanism of reassurance. A concealment-of-information motif was exhibited in texts emphasizing the importance of the transparency of health officials, and in texts demonstrating ambivalence about information provided by socially-sanctioned sources. Finally, in texts mythologizing the outbreak to the exclusion of other functions of the text, I identified a pandemic motif. Each motif differs in the conclusions it offers to audiences seeking to gauge relative levels of risk, and to receive information about protective behaviours. I suggest that one means of interpreting the manifestation of distinct rhetorical motifs in the context of a high-risk health threat is the certainty that this context alters moral responsibilities, consequently influencing the manifestation of narrative role. (shrink)

ABSTRACTPolitical rhetoric is underpinned by its relationship to context. Scholars have struggled to articulate this relationship by relying upon an ontological perspective of rhetoric and situation. This paper utilizes a new, problematological philosophy of rhetoric in context that overcomes these limitations. This approach employs a logic of question and answer which articulates the contingency of rhetoric as well as the structuring effects of context, conceived as social distance. This paper makes three conceptual innovations; philosophically redefining the rhetorical situation via a (...) social problematology; developing a relational conception of situation; and originating a rhetorical theory of situatedness. (shrink)

Iran's nuclear program has garnered a great deal of media attention for nearly a decade, yet critical discourse scholars have been relatively silent on the matter. To spur more scholarship on the nuclear controversy, this study examines the language of nine interviews with former US Secretary of State Condoleezza Rice. Analyzing the opening questions of topic shifts, the relationship of scope and topic, and Secretary Rice's portrayal of the US and Iran, I argue that Rice used her media access as (...) a platform to encourage audiences to see Iran's nuclear program as a nuclear weapons program, often with the complicity of her interviewers and always without evidence. In the wake of the unilateralist American invasion of Iraq, Secretary Rice also worked to rebuild a positive image of the White House as she presented the US as a proponent of multilateral diplomacy as opposed to her portrayal of the Islamic Republic as a rogue state. (shrink)

Name der Zeitschrift: Semiotica Jahrgang: 2018 Heft: 220 Seiten: 1-17.

Organizations are often required to meet contradictory but interrelated objectives. An important response to such paradoxes is transcendence: the ability to view both poles of the paradox as necessary and complementary. Despite the centrality of transcendence to existing frameworks within the paradox literature, we still know little about its practice. We address this gap by surfacing and analysing rhetorical practices across three science organizations. We outline four rhetorical practices that constitute transcendence as well as the underlying features of these practices (...) that explain how they construct a response to paradox. In particular, we show that transcendence entailed balancing the enabling features of focus, time and distance. Finally, we develop a dynamic view of transcendence as a process of oscillation, showing how these practices are bundled together and interrelate to construct moments of transcendence. (shrink)

Through the example of a paradigmatic deliberative speech from classical oratory, the paper addresses two fundamental questions of teaching rhetorical reasoning. First, the paper shows that a speech from ancient Greek and Roman political or judicial oratory could provide effective means to teach a variety of argumentation skills, the recognition of fallacies and an awareness of biases in the target audience. Second, the paper uses the speech to consider an elusive problem of rhetorical or critical reasoning instruction, namely how students (...) may use historical models to adapt their knowledge of a case to real-life situations, where a large number of uncertain variables demands a constant awareness of the conditions affecting the audience`s decision and may require a swift change in the argumentative strategy. The paper will argue that the application of a new model of strategic reasoning called heuristic rhetoric to Cicero`s speech could illustrate a workable solution to both problems. (shrink)

This manuscript examines argument engagement in close relationships. Two pilot studies were conducted to identify what factors naïve actors report matter to them when considering whether to engage in an interpersonal argument, and to develop and pre-test measurement scales for these factors. The main study examined which of these factors predicted participants’ behavioral intent to engage in an argument about different topics and with different partners. Results indicated intent to engage was predicted by five factors: one’s orientation to the topic, (...) one’s preparedness for an argument, the costs of arguing, the effort involved in arguing, and one’s right to speak one’s mind. Several of these factors are new contributions to argument engagement research. A discussion of these results and their implications are presented. (shrink)

This paper takes a critical perspective on corporate social responsibility and examines the ways in which an industry organization discursively manages the relationship between the industry and its stakeholders in a situation where the legitimacy of the industry is called into question. Drawing on the literature on organizational narcissism and sensemaking the paper develops the construct of narcissistic CSR orientation and empirically elaborates on three defensive rhetorical strategies through which the organization makes sense of the accountability and responsibility of the (...) industry for the negative societal effects of their business. The paper advances knowledge in the field of critical CSR by proposing a new framework for critically examining organization-stakeholder relationships and organizational responses to stakeholder demands in contexts where the interests of organizations are in conflict with the public good. (shrink)

In deliberative argument, in political discourse, in teaching, and in casual conversation, as rhetors we often hope that our attempts at interaction will have some effect on the participants in these discursive environments. The phenomena of stubbornness, however, would seem to suggest that, despite our efforts, there are times when rhetoric just doesn't work. This dissertation complicates this premise, and in so doing complicates common understandings of both stubbornness and rhetorical effect. As I argue, rhetorical effects exist within a complex (...) rhetoric system, within which they circulate and are interconnected with a diversity of other rhetorical and non-rhetorical elements. Using N. Katherine Hayles's concept of "making the cut," I argue that within such complex systems, stability and change are tangled up in an interdependent relationship; in short, in order for complexity to exist it must be constrained by contingent stabilities. These necessary stabilities mask the way that systems are always moving, and so we often do not see changes in the rhetoric systems we inhabit. In this sense, these changes are compensatory, and they work to maintain a stability that can manifest precisely as stubbornness. In delineating what I call a "rhetoric-systems" approach, this dissertation maps the stabilities and movements of several different rhetoric systems, and provides new insight into the complex and relational movement of rhetorical effect. Our use of this approach asks us to recognize the existence and value of certainty and stability, and then to pull back and recognize the existence of complexity and change. The approach integrates insights from systems theory into existing rhetorical theory, and in so doing models an interdisciplinary approach to public rhetorics and writing studies that is firmly grounded in rhetorical theory. (shrink)

Taking Blair’s recent contribution to the debate about the triad as its starting point, the paper discusses and challenges the effort to reduce the intricate relationship between rhetoric, dialectic, and logic to a single criterion or watertight trichotomy. I argue that such efforts obscure the complexities within the fields, their differences being partly due to disciplinary traditions. They neglect the intermingling properties of the fields as well as the possibilities for theoretical bridging between them.

A rarely studied motive for engaging in face-to-face arguing is to display one’s identity. One way people can manage their impressions is to give reasons for their commitments. This appears to be the first study to focus on this reason for arguing. 461 undergraduates recalled an episode in which they had argued to display own identity. They filled out trait measures as well as instruments describing the episode. Identity display arguments do not require controversy, are not very emotional episodes, can (...) partly serve many communication goals, and are polite. People who have high predilection to argue for identity display are both self- and other-oriented, although the correlations with self-oriented measures are stronger. This study not only describes episodes containing arguments for identity display, but also indicates the balance between self- and other-orientations that are involved. (shrink)

Offers a revised understanding of human subjectivity that avoids the extremes of both traditional humanism and cultural relativism.“Acknowledging the importance of the ‘middle voice’ of rhetoric is a worthwhile endeavor. For this, Vivian’s goals are to be applauded.” — Rhetoric and Public Affairs.

Taking Blair’s recent contribution to the debate about the triad as its starting point, the article discusses and challenges attempts to reduce the intricate relationship between rhetoric, dialectic and logic to a trichotomy with watertight compartments or to separate them with a single clear-cut criterion. I argue that efforts to pinpoint an essential difference, among the various typical differences partly grounded in disciplinary traditions, obscure the complexities within the fields. As a consequence, crosscutting properties of the fields as well as (...) the possibilities for theoretical bridging between them are neglected. (shrink)

It furthers the dialectic when the opponent is clear about what motivates and underlies her critical stance, even if she does not adopt an opposite standpoint, but merely doubts the proponent’s opinion. Thus, there is some kind of burden of criticism. In some situations, there should an obligation for the opponent to offer explanatory counterconsiderations, if requested, whereas in others, there is no real dialectical obligation, but a mere responsibility for the opponent to cooperate by providing her motivations for being (...) critical. In this paper, it will be shown how a set of dialogue rules may encourage an opponent, in this latter type of situation, to provide her counterconsiderations, and to do so at an appropriate level of specificity. Special attention will be paid to the desired level of specificity. For example, the critic may challenge a thesis by saying “Why? Says who?,” without conveying whether she could be convinced by an argument from expert opinion, or from position to know, or from popular opinion. What are fair dialogue rules for dealing with less than fully specific criticism? (shrink)

I provide a brief history of pragmatics as it relates to explanation, highlighting the great neglect of pragmatics and pragmatic considerations in regard to explanation during the mid-twentieth century. In order to understand pragmatic considerations regarding explanation, I utilize the work of Bas C. van Fraassen, Peter Achinstein, and Jan Faye. These thinkers provide crucial tools for understanding pragmatics, especially with regard to concepts such as context and exigence. The work of these thinkers provides the platform from which I compose (...) a definition of pragmatic considerations. (shrink)

If arguments are to generate public knowledge, as in the sciences, then they must travel, finding acceptance across a range of local contexts. But not all good arguments travel, whereas some bad arguments do. Under what conditions may we regard the capacity of an argument to travel as a sign of its cogency or public merits? This question is especially interesting for a contextualist approach that wants to remain critically robust: if standards of cogency are bound to local contexts of (...) evaluation, then how may arguments legitimately travel at all? The key to a contextualist conception of cogent travel, I argue, lies in the way local contexts are linked to broader contexts of evaluation by relations of relevance. The burden of the article is to elaborate the different forms these relations can take in the travel of scientific arguments. (shrink)

The traditional concepts of rhetorical strategy and argumentative fallacy cannot be readily reconciled. Doing so requires escaping the following argument: All argumentation involves rhetorical strategies. All rhetorical strategies are violations of logical or dialectical ideals. All violations of logical or dialectical ideals are fallacies. Normative pragmatics provides a perspective in which rhetorical strategies can be seen to have the potential for constructive contributions to argumentation and in which fallacies are not simply violations of ideals. One kind of constructive contribution, framing (...) moves, is illustrated with the case of Lyndon Johnson’s 1964 TV campaign commercial known as the Daisy ad. (shrink)

This paper is concerned with argumentation in legal proceedings, namely in criminal cases. My interest is to explore how in the legal realm different argumentation fields interact, the juridical field being just one of them. The paper lays out an approach of studying argumentation in the legal realm in the framework of an ethnographic methodology by identifying the “topical rules” the participants in criminal trials adhere to. Suggesting the notion of field-dependence as a good starting point for the analysis of (...) legal argumentation, I will give several examples of different fields of argumentation interacting in criminal proceedings. The examination of what counts as a good reason and how arguments are employed, negotiated, and evaluated within a criminal proceeding might shed light on the practice of constructing facts and arriving at decisions in court. It can furthermore point at the constitution of legal rationality and how it is produced in criminal trials. I argue that rationality in criminal proceedings is interactively accomplished by negotiating different standards of validity. (shrink)

The current rationale for Freedom of Speech is entangled in Enlightenment assumptions about the relationship of discourse to public life. This article critiques those assumptions and proposes an alternative rationale for Freedom of Speech based in assumptions of contemporary rhetorical theory.

The use of digital presentation tools such as PowerPoint is ubiquitous; however we still do not know much about the persuasiveness of these programs. Examining the use of visual analogy and visual chronology, in particular, this article explores the use of visual argumentation in a Keynote presentation by Al Gore. It illustrates how images function as an integrated part of Gores reasoning.

This essay offers, as a counterpart to pragma-dialectical argument, a “new rhetoric” produced in the situated discourse of a public forum when a community addresses matters of common urgency and undertakes informed action. Such a rhetoric takes the principles of discourse ethics as its informing dialectic by identifying an interlocutor as one who is obligatedboth to argue effectively,and also to hold open, even reinforce, norms of communicative reason. Implications concerning the study of fallacies and theethos obligations of communicative reasoning are (...) discussed. (shrink)

As the principle of timing or opportunity,kairos serves both as a powerful theme within technological discourse and as an analytical concept that explains some of the suasory force by which such discourse maintains itself and its position in our culture. This essay makes a case for a rhetoric of technology that is distinct from the rhetoric of science and illustrates the value of the classical vocabulary for understanding contemporary rhetoric. This case is made by examining images and models of technological (...) change that underlie and justify the thematizations ofkairos that appear in so much technological discourse and by exploring the phenomenon of “technological forecasting,” in which the characterization and construction of moments in the present are crucial to the projection of the future. One example of forecasting is examined in detail: the Japanese “Fifth Generation” computer project, which illustrates the twin themes of opportunity and threat. (shrink)

Argument theorists often stress the idea of adaptation to context as an alternative to seeing argument as linked propositions. But adaptation is not a clear idea. It is in fact a complicated puzzle. Though many aspects of this puzzle are obscure, one clear conclusion is that the question-answer pair is not a good way to conceptualize adaptation to situation.

From an ethnomethodological perspective, this article describes social actors’ everyday and virtual stances in terms of their practices of provisional doubt and belief for the purpose of fact-establishment. Facts are iterated, reinforced, elaborated, and transformed via phenomenal practices configuring relations of equipment, interpretation, and method organized as “other” than, but relevant to, the everyday. Such practices in scientific research involve forms of suspended belief; in other areas they can instead involve forms of suspended doubt. As an illuminating example of this (...) latter class of virtual fact-establishment practices, I offer an extended analysis of the “yes; and…” principle of information-establishment used in improvisational theatre to progressively develop the content of a performance. (shrink)