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  1. “Beyond the Attitude-Behaviour Gap: Novel Perspectives in Consumer Ethics”: Introduction to the Thematic Symposium.Robert Caruana, Michal J. Carrington & Andreas Chatzidakis - 2016 - Journal of Business Ethics 136 (2):215-218.
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  • Exploring the Gap Between Consumers’ Green Rhetoric and Purchasing Behaviour.Micael-Lee Johnstone & Lay Peng Tan - 2015 - Journal of Business Ethics 132 (2):311-328.
    Why do consumers who profess to be concerned about the environment choose not to buy greener products more regularly or even at all? This study explores how consumers’ perceptions towards green products, consumers and consumption practices contribute to our understanding of the discrepancy between green attitudes and behaviour. This study identified several barriers to ethical consumption behaviour within a green consumption context. Three key themes emerged from the study, ‘it is too hard to be green’, ‘green stigma’ and ‘green reservations’. (...)
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  • Hypocrisy in ethical consumption.Colin Foad, Geoff Haddock & Gregory Maio - 2022 - Frontiers in Psychology 13.
    When making consumption choices, people often fail to meet their own standards of both ethics and frugality. People also generally tend to demand more of others than they do of themselves. But little is known about how these different types of hypocrisy interact, particularly in relation to attitudes toward ethical consumption. In three experiments, we integrate research methods using anchoring and hypocrisy within the context of ethical consumption. Across three experiments, we find a default expectation that people should spend less (...)
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  • Consumption Ethics: A Review and Analysis of Future Directions for Interdisciplinary Research. [REVIEW]Michal Carrington, Andreas Chatzidakis, Helen Goworek & Deirdre Shaw - 2020 - Journal of Business Ethics 168 (2):215-238.
    The terminology employed to explore consumption ethics, the counterpart to business ethics, is increasingly varied not least because consumption has become a central discourse and area of investigation across disciplines. Rather than assuming interchangeability, we argue that these differences signify divergent understandings and contextual nuances and should, therefore, inform future writing and understanding in this area. Accordingly, this article advances consumer ethics scholarship through a systematic review of the current literature that identifies key areas of convergence and contradiction. We then (...)
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  • Religious But Not Ethical: The Effects of Extrinsic Religiosity, Ethnocentrism and Self-righteousness on Consumers’ Ethical Judgments.Denni Arli, Felix Septianto & Rafi M. M. I. Chowdhury - 2020 - Journal of Business Ethics 171 (2):295-316.
    The current research investigates how religiosity can influence unethicality in a consumption context. In particular, considering the link between extrinsic religious orientations and unethicality, this research clarifies why and when extrinsic religiosity leads to unethical decisions. Across two studies, findings show that ethnocentrism is both a mediator and a moderator of the effects of extrinsic religiosity on consumers’ ethical judgments. This is because extrinsic religiosity leads to ethnocentrism, and in-group loyalty manifested through ethnocentrism increases support for unethical consumer actions, thus (...)
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  • Words-Deeds Gap for the Purchase of Fairtrade Products: A Systematic Literature Review.Elena Kossmann & Monica Gomez-Suarez - 2019 - Frontiers in Psychology 10.
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  • “It’s Not Easy Living a Sustainable Lifestyle”: How Greater Knowledge Leads to Dilemmas, Tensions and Paralysis.Cristina Longo, Avi Shankar & Peter Nuttall - 2019 - Journal of Business Ethics 154 (3):759-779.
    Providing people with information is considered an important first step in encouraging them to behave sustainably as it influences their consumption beliefs, attitudes and intentions. However, too much information can also complicate these processes and negatively affect behaviour. This is exacerbated when people have accepted the need to live a more sustainable lifestyle and attempt to enact its principles. Drawing on interview data with people committed to sustainability, we identify the contentious role of knowledge in further disrupting sustainable consumption ideals. (...)
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  • Carrotmob: A Win–Win–Win Approach to Creating Benefits for Consumers, Business, and Society at Large.Robert Mai, Stefan Hoffmann & Katharina Hutter - 2016 - Business and Society 55 (7):1059-1077.
    The call for business practices that create benefits for companies, customers, and society is getting louder. This article analyzes a new implementation of such a win–win–win approach: the carrotmob. Activists and managers jointly organize a shopping flashmob in which consumers collectively purchase the products of a target company to reward its intent to act more socially responsible. Given that carrotmobs are only efficient if they are supported by a critical mass of consumers, a survey study of 337 young consumers explores (...)
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  • Applying Behavioural Theory to the Challenge of Sustainable Development: Using Hairdressers as Diffusers of More Sustainable Hair-Care Practices.Denise Baden & Swarna Prasad - 2016 - Journal of Business Ethics 133 (2):335-349.
    The challenges presented by sustainable development are broadly accepted, yet resource use increases unabated. It is increasingly acknowledged that while technical solutions may play a part, a key issue is behaviour change. In response to this, there has been a plethora of studies into how behaviour change can be enabled, predominantly from psychological and sociological perspectives. This has resulted in a substantial body of knowledge into the factors that drive behaviour change and how they can be manipulated to achieve desired (...)
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  • Socio-Cognitive Determinants of Consumers’ Support for the Fair Trade Movement.Andreas Chatzidakis, Minas Kastanakis & Anastasia Stathopoulou - 2016 - Journal of Business Ethics 133 (1):95-109.
    Despite the reasonable explanatory power of existing models of consumers’ ethical decision making, a large part of the process remains unexplained. This article draws on previous research and proposes an integrated model that includes measures of the theory of planned behavior, personal norms, self-identity, neutralization, past experience, and attitudinal ambivalence. We postulate and test a variety of direct and moderating effects in the context of a large scale survey study in London, UK. Overall, the resulting model represents an empirically robust (...)
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  • “Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions. [REVIEW]Magdalena Öberseder, Bodo B. Schlegelmilch & Verena Gruber - 2011 - Journal of Business Ethics 104 (4):449-460.
    There is an unresolved paradox concerning the role of corporate social responsibility (CSR) in consumer behavior. On the one hand, consumers demand more and more CSR information from corporations. On the other hand, research indicates a considerable gap between consumers’ apparent interest in CSR and the limited role of CSR in purchase behavior. This article attempts to shed light on this paradox by drawing on qualitative data from in-depth interviews. The findings show that the evaluation of CSR initiatives is a (...)
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  • The green gap of high-involvement purchasing decisions: an exploratory study.Kevin W. K. Chu - 2020 - Asian Journal of Business Ethics 9 (2):371-394.
    The environmentally friendly or ‘sustainable’ products have been launched in various markets in response to the growing concerns for the environmental deterioration and the alarming effects of climate change in past years. However, the uptake of green products does not seem to fully reflect the self-claimed pro-environmental concerns and attitudes. Consumers who profess to be environmentally conscious and believe they could help slow down environmental deterioration do not necessarily purchase eco-friendly products. This discrepancy between behaviour and attitude has been termed (...)
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  • The human experience of ethics: a review of a decade of qualitative ethical decision‐making research. [REVIEW]Kevin Lehnert, Jana Craft, Nitish Singh & Yung‐Hwal Park - 2016 - Business Ethics: A European Review 25 (4):498-537.
    Qualitative studies are an important component of business ethics research. This large amount of research covers a wide array of factors and influences on ethical decision making published between 2004 and 2014. Following the methodology of past critical reviews, this work provides a synopsis of the diverse array of qualitative studies in ethical decision making within the business ethics literature. We highlight the distinct and investigative nature of qualitative research, synthesize and summarize findings, and suggest opportunities for future research. We (...)
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  • Feelings that Make a Difference: How Guilt and Pride Convince Consumers of the Effectiveness of Sustainable Consumption Choices.Paolo Antonetti & Stan Maklan - 2014 - Journal of Business Ethics 124 (1):117-134.
    A significant body of research concludes that stable beliefs of perceived consumer effectiveness lead to sustainable consumption choices. Consumers who believe that their decisions can significantly affect environmental and social issues are more likely to behave sustainably. Little is known, however, about how perceived consumer effectiveness can be increased. We find that feelings of guilt and pride, activated by a single consumption episode, can regulate sustainable consumption by affecting consumers’ general perception of effectiveness. This paper demonstrates the impact that guilt (...)
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  • Theoretical Lenses for Understanding the CSR–Consumer Paradox.Catherine Janssen & Joëlle Vanhamme - 2015 - Journal of Business Ethics 130 (4):775-787.
    Consumer surveys repeatedly suggest that corporate social responsibility and products’ social, environmental, or ethical attributes enhance consumers’ purchase intentions. The realization that CSR still has only a minor impact on consumers’ actual purchase decisions thus represents a puzzling paradox. Whereas prior literature on consumer decision making provides valuable insights into the factors that impede or facilitate consumers’ socially responsible consumption decisions, such elements may be only the tip of the iceberg. To gain a fuller understanding of the CSR–consumer paradox, this (...)
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  • Green intentions under the blue flag: Exploring differences in EU consumers’ willingness to pay more for environmentally-friendly products.Diana Gregory-Smith, Danae Manika & Pelin Demirel - 2017 - Business Ethics: A European Review 26 (3):205-222.
    Recent research on consumer social responsibility highlights the need to examine psychological drivers of environmentally‐friendly consumption choices in a global context. This article investigates consumers’ willingness to pay (WTP) more for environmentally‐friendly products across 28 European Union (EU) countries, using a sample of 21,514 consumers. A multigroup structural equation modeling analysis reveals significantly different patterns and relationships, in how (a) subjective knowledge about the product's environmental impact, (b) environmental product attitudes, and (c) the perceived importance of the products’ environmental impact (...)
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  • Social Moral Licensing.Wassili Lasarov & Stefan Hoffmann - 2020 - Journal of Business Ethics 165 (1):45-66.
    Moral licensing theory posits that individuals who initially behave morally may later display behaviors that are immoral, unethical, or otherwise problematic. While previous literature mainly focused on individual moral licensing, the influences from the social environment have barely been investigated. To address this issue, the present paper develops a conceptual framework of social moral licensing and outlines two main avenues for future research via six propositions. The first avenue entitled “the conspicuousness of moral licensing” considers moral licensing that comes into (...)
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  • Do Ethical Social Media Communities Pay Off? An Exploratory Study of the Ability of Facebook Ethical Communities to Strengthen Consumers’ Ethical Consumption Behavior.Johanna Gummerus, Veronica Liljander & Reija Sihlman - 2017 - Journal of Business Ethics 144 (3):449-465.
    It has been proposed that the social networking site Facebook is suitable for building communities and strengthening customer relationships, and also many organizations that promote ethical consumption have established online communities there. However, because of the newness of ethical online communities, little is known about the extent to which consumer participation in them produces positive outcomes. The present study aims at exploring such outcomes: first, we identify consumer-perceived benefits from ethical community participation, and second, we explore whether these benefits influence (...)
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  • Consumer Social Responsibility : Toward a Multi-Level, Multi-Agent Conceptualization of the “Other CSR”.Robert Caruana & Andreas Chatzidakis - 2014 - Journal of Business Ethics 121 (4):577-592.
    Despite considerable debate as to what corporate social responsibility is, consumer social responsibility, as an important force for CSR :19–45, 2005), is a term that remains largely unexplored and under-theorized. To better conceive the role consumers play in activating CSR, this paper provides a multi-level, multi-agent conceptualization of CnSR. Integrating needs-based models of decision making with justice theory, the article interpretively develops the reasons why variously positioned agents leverage consumers as a force for corporate social responsibility. The paper theoretically expands (...)
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  • Articulating the Meanings of Collective Experiences of Ethical Consumption.Eleni Papaoikonomou, Mireia Valverde & Gerard Ryan - 2012 - Journal of Business Ethics 110 (1):15-32.
    In the context of the growing popularity of the ethical consumer movement and the appearance of different types of ethical collective communities, the current article explores the meanings drawn from the participation in Responsible Consumption Cooperatives. In existing research, the overriding focus has been on examining individual ethical consumer behaviour at the expense of advancing our understanding of how ethical consumers behave collectively. Hence, this article examines the meanings derived from participating in ethical consumer groups. A qualitative multi-method approach is (...)
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  • Do All Dimensions of Sustainable Consumption Lead to Psychological Well-Being? Empirical Evidence from Young Consumers.Isabel Carrero, Carmen Valor & Raquel Redondo - 2020 - Journal of Agricultural and Environmental Ethics 33 (1):145-170.
    AbstarctThis research responds to the call for a greater understanding of how sustainable consumption leads to quality of life. Previous studies have not yielded conclusive evidence regarding whether individuals’ sustainable consumption promotes well-being. We theorize that both well-being and sustainable consumption should be conceptualized and measured as multi-faceted constructs to reconcile and understand the contradictory previous findings. This study examines the association between three dimensions of sustainable consumption: purchasing, simplifying and activism, and the six markers of psychological well-being in a (...)
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  • Everything Flows: A Pragmatist Perspective of Trade-Offs and Value in Ethical Consumption.Alex Hiller & Tony Woodall - 2019 - Journal of Business Ethics 157 (4):893-912.
    The debate around ethical consumption is often characterised by discussion of its numerous failures arising from complexity in perceived trade-offs. In response, this paper advances a pragmatist understanding of the role and nature of trade-offs in ethical consumption. In doing so, it draws on the central roles of values and value in consumption and pragmatist philosophical thought, and proposes a critique of the ethical consumer as rational maximiser and the cognitive and utilitarian discourse of individual trade-offs to understand how sustainable (...)
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  • The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food.Krittinee Nuttavuthisit & John Thøgersen - 2017 - Journal of Business Ethics 140 (2):323-337.
    Consumer trust is a key prerequisite for establishing a market for credence goods, such as “green” products, especially when they are premium priced. This article reports research on exactly how, and how much, trust influences consumer decisions to buy new green products. It identifies consumer trust as a distinct volition factor influencing the likelihood that consumers will act on green intentions and strongly emphasizes the needs to manage consumer trust as a prerequisite for the development of a market for green (...)
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  • Ethical Consumption and New Business Models in the Food Industry. Evidence from the Eataly Case.Roberta Sebastiani, Francesca Montagnini & Daniele Dalli - 2013 - Journal of Business Ethics 114 (3):473-488.
    Individual and collective ethical stances regarding ethical consumption and related outcomes are usually seen as both a form of concern about extant market offerings and as opportunities to develop new offerings. In this sense, demand and supply are traditionally portrayed as interacting dialectically on the basis of extant business models. In general, this perspective implicitly assumes the juxtaposition of demand side ethical stances and supply side corporate initiatives. The Eataly story describes, however, a different approach to market transformation; in this (...)
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  • The Impact of Proximity on Consumer Fair Trade Engagement and Purchasing Behavior: The Moderating Role of Empathic Concern and Hypocrisy.Alvina Gillani, Smirti Kutaula, Leonidas C. Leonidou & Paul Christodoulides - 2019 - Journal of Business Ethics 169 (3):557-577.
    The article reports the findings of an empirical study among consumers, regarding the impact of physical, social, and psychological proximity on their engagement to the fair trade idea and purchasing behavior. Based on a random sample of 211 British and 112 Indian consumers and using structural equation modeling, it was found that high levels of physical, social, and psychological proximity leads to high consumer fair trade engagement. Moreover, consumer fair trade engagement was confirmed to have a positive impact on fair (...)
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  • Not Walking the Walk: How Dual Attitudes Influence Behavioral Outcomes in Ethical Consumption.Rahul Govind, Jatinder Jit Singh, Nitika Garg & Shachi D’Silva - 2019 - Journal of Business Ethics 155 (4):1195-1214.
    Although consumers increasingly claim to demand ethical products and state that they are willing to reward firms that are ethical, studies have highlighted that there is a significant gap between consumers’ explicit attitudes toward ethical products and their actual purchase behavior. This has major implications for firm policies revolving around business ethics. This research contributes to the understanding of the attitude–behavior gap in ethical consumption that literature has identified but not explored much. We utilize the model of dual attitudes as (...)
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  • Green Leather for Ethical Consumers in China and Korea: Facilitating Ethical Consumption with Value–Belief–Attitude Logic.Hye Jung Jung, HaeJung Kim & Kyung Wha Oh - 2016 - Journal of Business Ethics 135 (3):483-502.
    Using an innovative fabrication technique, eco-friendly faux leather has been newly developed as a green leather alternative for the Chinese and Korean markets. Value–belief–attitude logic drawn from the heuristic-systemic model :621–642, 1998) and value–belief–norm theory :723–743, 1995) is proposed to explicate the consumer acceptance attitudes toward the EFFL product. The findings from the multi-group structural equation modeling analysis of online data support the relevancy of VBA logic in which utilitarian and hedonic value motivate pro-environmental belief, and the EFFL product attributes (...)
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  • Historicizing Modern Slavery: Free-Grown Sugar as an Ethics-Driven Market Category in Nineteenth-Century Britain.Andrew Smith & Jennifer Johns - 2020 - Journal of Business Ethics 166 (2):271-292.
    The modern slavery literature engages with history in an extremely limited fashion. Our paper demonstrates to the utility of historical research to modern slavery researchers by explaining the rise and fall of the ethics-driven market category of “free-grown sugar” in nineteenth-century Britain. In the first decades of the century, the market category of “free-grown sugar” enabled consumers who were opposed to slavery to pay a premium for a more ethical product. After circa 1840, this market category disappeared, even though considerable (...)
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  • Ethical Products = Less Strong: How Explicit and Implicit Reliance on the Lay Theory Affects Consumption Behaviors.Arne Buhs, Wassili Lasarov, Stefan Hoffmann & Robert Mai - 2019 - Journal of Business Ethics 158 (3):659-677.
    Many consumers implicitly associate sustainability with lower product strength. This so-called ethical = less strong intuition (ELSI) poses a major threat for the success of sustainable products. This article explores this pervasive lay theory and examines whether it is a key barrier for sustainable consumption patterns. Even more importantly, little is known about the underlying mechanisms that might operate differently at the implicit and explicit levels of the consumer’s decision-making. To fill this gap, three studies examine how the implicit judgments (...)
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  • The Mediating Role of Moral Elevation in Cause-Related Marketing: A Moral Psychological Perspective.Ling Zheng, Yunxia Zhu & Ruochen Jiang - 2019 - Journal of Business Ethics 156 (2):439-454.
    With the high frequency and intensity of worldwide disasters, cause-related marketing campaigns with sudden disasters are becoming increasingly popular. However, little is known about whether and how cause acuteness may influence consumer attitudes. This research aims to extend this research area through investigating the relationship between cause acuteness and consumer attitudes toward the product, as well as its underlying mechanism and boundary conditions. Based on a moral psychology perspective, we propose a theoretical model focusing on the mediating role of moral (...)
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  • Understanding Ethical Luxury Consumption Through Practice Theories: A Study of Fine Jewellery Purchases.Caroline Moraes, Marylyn Carrigan, Carmela Bosangit, Carlos Ferreira & Michelle McGrath - 2017 - Journal of Business Ethics 145 (3):525-543.
    This paper builds on existing research investigating CSR and ethical consumption within luxury contexts, and makes several contributions to the literature. First, it addresses existing knowledge gaps by exploring the ways in which consumers perform ethical luxury purchases of fine jewellery through interpretive research. Second, the paper is the first to examine such issues of consumer ethics by extending the application of theories of practice to a luxury product context, and by building on Magaudda’s :15–36, 2011) circuit of practice framework. (...)
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  • Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill.Diego Costa Pinto, Adilson Borges, Márcia Maurer Herter & Mário Boto Ferreira - 2020 - Business Ethics Quarterly 30 (1):31-63.
    ABSTRACT:Business ethics research has long been interested in understanding the conditions under which ethical consumption is consistent versus context-dependent. Extant research suggests that many consumers fail to make consistent ethical consumption decisions and tend to engage in ethical decisions associated with ingroup identity cues. To fill this gap, four experiments examine how construal levels moderate the influence of ingroup versus outgroup identity cues in ethical consumption. The studies support the contention that when consumers use concrete construal to process information, they (...)
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  • Ethical consumer decision‐making: The role of need for cognition and affective responses.Omneya Mokhtar Yacout & Scott Vitell - 2018 - Business Ethics: A European Review 27 (2):178-194.
    Most of the academic research in the field of consumer ethics has focused on the cognitive antecedents and processes of unethical consumer behavior. However, the specific roles of discrete emotions such as fear have not yet been investigated thoroughly. This research examines the role of the need for cognition, the three affective responses—fear, power, and excitement—and perceived issue importance on moral intensity, ethical perceptions, and ethical intentions for four types of unethical consumer behaviors. A sample of consumers from the two (...)
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  • Dilemmas of Care (Re) Allocation: Care and Consumption in Pandemic Times.Teresa Heath, Samanthika Gallage, Andreas Chatzidakis & Martina Hutton - forthcoming - Journal of Business Ethics:1-21.
    Studies into the ethical aspects of consumption tend to focus on a limited class of actions that are explicitly understood as “ethical consumption”. The SARS-CoV-2 pandemic provided a context in which other ethical issues and questions of whom we should care for first, and how, suddenly and dramatically gained salience. This article draws on the care literature to explore the reconfiguration of consumption decisions and dilemmas during this period. Building on twenty-eight in-depth interviews, it considers the temporal and spatial dimensions (...)
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  • Segmentation of Green Product Buyers Based on Their Personal Values and Consumption Values.Seda Yıldırım & Burcu Candan - 2015 - Environmental Values 24 (5):641-661.
    In heterogeneous markets, one of the many consumer groups is that of green product buyers. With rising ethical values, the green market is assuming its place in a general growth trend. Given this, it is important to determine the profile of green product buyers. This study aims to find out whether there are sub-markets for green product buyers, based on their personal values and consumption values, and to determine a detailed profile for these buyers. Both personal values and consumption values (...)
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  • Emotional Intelligence and Consumer Ethics: The Mediating Role of Personal Moral Philosophies.Rafi M. M. I. Chowdhury - 2017 - Journal of Business Ethics 142 (3):527-548.
    Research on the antecedents of consumers’ ethical beliefs has mainly examined cognitive variables and has neglected the relationships among affective variables and consumer ethics. However, research in moral psychology indicates that moral emotions have a significant role in ethical decision-making. Thus, the ability to experience, perceive and regulate emotions should influence consumers’ ethical decision-making. These abilities, which are components of emotional intelligence, are examined as antecedents to consumers’ ethical beliefs in this study. Five hundred Australian consumers participated in this study (...)
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  • A Steak for Supper if the Cow Did Not Suffer: Understanding the Mechanisms Behind People’s Intention to Purchase Animal Welfare-Friendly (AWF) Meat Products.Ardion Beldad & Sabrina Hegner - 2020 - Journal of Agricultural and Environmental Ethics 33 (3):461-486.
    People have become increasingly conscious of the moral implications of their meat product consumption. The view that farm animals deserve moral considerations has generated widespread public attention to those animals’ welfare. Meat products from ethically raised animals are distinguished from non-welfare products using animal welfare-friendly (AWF) labels, such as the Better Life Trademark in the Netherlands. AWF meat products have become popular in the Netherlands, as evidenced by a substantial growth in product sales. To address the question concerning the factors (...)
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  • Ethical Consumption Communities Across Physical and Digital Spaces: An Exploration of Their Complementary and Synergistic Affordances.Vera Hoelscher & Andreas Chatzidakis - 2020 - Journal of Business Ethics 172 (2):291-306.
    While there is an extensive body of literature about the impact of sharing physical space on ethical consumption, and a growing body of literature that addresses the impact of digital technologies on ethical consumption, there is little research on the increasing intersections between the physical and digital realms. This study explores the distinct affordances of physical and digital spaces and how they may work in both complementary and synergistic fashions. Drawing on an ethnographic study of two ethical consumption communities in (...)
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  • The Double-Edged Sword of Ethical Nudges: Does Inducing Hypocrisy Help or Hinder the Adoption of Pro-environmental Behaviors?Karoline Gamma, Robert Mai & Moritz Loock - 2018 - Journal of Business Ethics 161 (2):351-373.
    To promote ethical and pro-environmental behavior, hypocrisy sometimes is made salient to individuals: i.e., they are made aware that their past behavior does not conform to expressed norms. The fact that this strategy may backfire and may even reduce the likelihood of individuals performing the desired action has been largely overlooked. This paper develops a theory of how hypocrisy stimulates two opposing heuristic processes: one that favors the former, positive outcome and one that renders hypocrisy non-effective. We test the model (...)
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  • When Guilt is Not Enough: Interdependent Self-Construal as Moderator of the Relationship Between Guilt and Ethical Consumption in a Confucian Context.Yanyan Chen & Dirk C. Moosmayer - 2018 - Journal of Business Ethics 161 (3):551-572.
    Guilt appeals have been found effective in stimulating ethical consumption behaviors in western cultures. However, studies performed in Confucian cultural contexts have found contradictory results. We aim to investigate the inconclusive results of research on guilt and ethical consumption and to explain the inconsistencies. We aim to better understand the influence of guilt on ethical consumption in a Chinese Confucian context and to explore the culturally relevant individual-level concept of interdependent self-construal as a moderator. We build our argument on the (...)
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  • Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers.Camilla Barbarossa & Patrick De Pelsmacker - 2016 - Journal of Business Ethics 134 (2):229-247.
    This study aims to analyze what drives and prevents the purchasing of eco-friendly products across different consumer groups and develops a conceptual model embracing the positive altruistic, positive ego-centric, and negative ego-centric antecedents of eco-friendly product purchase intention and behavior. We empirically validate the conceptual model for green and non-green consumers. Data are analyzed using structural equation modeling and multi-group analysis of the two groups. The results confirm the relevance of the determining factors in the model and show significant differences (...)
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  • The Relationships of Empathy, Moral Identity and Cynicism with Consumers' Ethical Beliefs: The Mediating Role of Moral Disengagement. [REVIEW]Rafi M. M. I. Chowdhury & Mario Fernando - 2014 - Journal of Business Ethics 124 (4):1-18.
    This study examines the relationships of empathy, moral identity and cynicism with the following dimensions of consumer ethics: the passive dimension (passively benefiting at the expense of the seller), the active/legal dimension (benefiting from questionable but legal actions), the ‘no harm, no foul’ dimension (actions that do not harm anyone directly but are considered unethical by some) and the ‘doing-good’/recycling dimension (pro-social actions). A survey of six hundred Australian consumers revealed that both empathy and moral identity were related to negative (...)
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  • The Moral Foundations of Consumer Ethics.Rafi M. M. I. Chowdhury - 2019 - Journal of Business Ethics 158 (3):585-601.
    This paper applies moral foundations theory in the context of consumer ethics. The purpose of the study is to examine whether moral foundations theory can be utilised as a theoretical framework to explain consumers’ beliefs regarding both ethical and unethical consumption. The relationships among various moral foundations and different dimensions of consumer ethics are examined with a sample of 450 US consumers. The results demonstrate that, among the various moral foundations, only the sanctity/degradation foundation is negatively related to beliefs regarding (...)
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  • Consumers’ Responses to Corporate Social Responsibility Initiatives: The Mediating Role of Consumer–Company Identification.Xinming Deng & Yang Xu - 2017 - Journal of Business Ethics 142 (3):515-526.
    In order to explore the mechanism of consumer responses to corporate social responsibility, this paper constructs a research framework including CSR, consumer–company identification, consumer responses, and fit, and tests the framework using a scene-questionnaire survey. Empirical results demonstrate that CSR not only has positive influence on consumer purchase intention, recommend intention, and loyalty directly, but also has indirect positive influence on consumer purchase intention and recommend intention through CCI. The influencing process of CSR on CCI is moderated by fit and (...)
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  • How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior.Verena Gruber & Bodo B. Schlegelmilch - 2014 - Journal of Business Ethics 121 (1):29-45.
    In accordance with societal norms and values, consumers readily indicate their positive attitudes toward sustainability. However, they hardly take sustainability into account when engaging in exchange relationships with companies. To shed light on this paradox, this paper investigates whether defense mechanisms and the more specific concept of neutralization techniques can explain the discrepancy between societal norms and actual behavior. A multi-method qualitative research design provides rich insights into consumers’ underlying cognitive processes and how they make sense of their attitude–behavior divergences. (...)
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  • The Catch-22 of Responsible Luxury: Effects of Luxury Product Characteristics on Consumers' Perception of Fit with Corporate Social Responsibility.Catherine Janssen, Joëlle Vanhamme, Adam Lindgreen & Cécile Lefebvre - 2014 - Journal of Business Ethics 119 (1):45-57.
    The notion of “responsible luxury” may appear as a contradiction in terms. This article investigates the influence of two defining characteristics of luxury products—scarcity and ephemerality—on consumers’ perception of the fit between luxury and corporate social responsibility (CSR), as well as how this perceived fit affects consumers’ attitudes toward luxury products. A field experiment reveals that ephemerality moderates the positive impact of scarcity on consumers’ perception of fit between luxury and CSR. When luxury products are enduring (e.g., jewelry), a scarce (...)
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  • Actively Persuading Consumers to Enact Ethical Behaviors in Retailing: The Influence of Relational Benefits and Corporate Associates.Hsiu-Hua Chang & Long-Chuan Lu - 2019 - Journal of Business Ethics 156 (2):399-416.
    While consumer motivation to maintain a relationship with a retailer is a function of personal idiosyncratic characteristics, specific perceptions of retailers may play a role in influencing receptivity to relationship maintenance. This study integrates relationship marketing tactics and corporate associates into a model of consumer ethical purchasing behavior that improves the relationship between sellers and buyers. Results show social benefits, special treatment benefits, CSR, and service quality have direct and indirect impact on ethically questionable consumer behaviors in retailing. This study (...)
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  • Feeling Good by Doing Good: A Selfish Motivation for Ethical Choice.Remi Trudel, Jill Klein, Sankar Sen & Niraj Dawar - 2020 - Journal of Business Ethics 166 (1):39-49.
    This paper examines the question of why consumers engage in ethical consumption. The authors draw on self-affirmation theory to propose that the choice of an ethical product serves a self-restorative function. Four experiments provide support for this assertion: a self-threat increases consumers’ choice of an ethical option, even when the alternative choice is objectively superior in quantity (Study 1) and product quality (Study 2). Further, restoring self-esteem through positive feedback eliminates this increase in ethical choice (Studies 2 and 3). As (...)
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  • How Do Green Innovation Strategies Contribute to Firm Performance Under Supply Chain Risk? Evidence From China’s Manufacturing Sector.Mengmeng Wang & Zhaoqian Liu - 2022 - Frontiers in Psychology 13.
    With environmental issues increasingly becoming prominent in today’s business world, firms may need to pay extra attention to developing their environmental strategies and capabilities in response to environmental concerns and achieving sustainable growth. While a broad consensus exists on the value of green innovation, current empirical research on how different types of green innovation strategies may account for the international performance of a firm remains scant. Addressing this gap is important because determining how to better manage a firm’s green innovation (...)
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  • Luxury Ethical Consumers: Who Are They?Joëlle Vanhamme, Adam Lindgreen & Gülen Sarial-Abi - 2021 - Journal of Business Ethics 183 (3):805-838.
    Building on a model of the biological, socio-psychological, and structural drivers of luxury consumption, this article explores when and why luxury consumers consider ethics in their luxury consumption practices, to identify differences in their ethical and ethical luxury consumption. The variables proposed to explain these differences derive from biological, socio-psychological, and structural drivers, namely, consumers’ (1) age, (2) ethicality, (3) human values, (4) motivations, and (5) assumptive world. A cluster analysis of a sample of 706 U.S. adult luxury consumers reveals (...)
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