This article explores the rhetoric, and mass mediation, of the national Holocaust Memorial Day commemoration ceremony, as broadcast on British television. I argue that the televised national ceremonies should be approached as an example of multi-genre epideictic rhetoric, working up meanings through a hybrid combination of genres, author/animators and modes. Epideictic rhetoric has often been depreciated as simply ceremonial ‘praise or blame’ speeches. However, given that the topics of praise/blame assume the existence of social norms, epideictic also acts to presuppose (...) and evoke common values, in general, and a collective recognition of shared social responsibilities, in particular. My methodology draws on the Discourse-Historical Approach to Critical Discourse Analysis, given, first, its central prominence in analysing argumentative strategies in discourse and, second, the ways it facilitates a reflexive ‘shuttling’ between text-discursive features, intertextual relations and wider contexts of society and history. Here, I examine how a catastrophic past is invoked in speech and evoked through image and music, in response to the demands that uncertainty of the future ‘places upon one’s conscience’. (shrink)

It is by way of the call that one is enabled to wake up to responsibility. What is the illocutionary mood of the ‘call’ of conscience, though? Is this transcendental enabler of responsibility an imposing demand or an invitational question? Both Levinas and Heidegger emphasize the impositional character of the call in conscience. The call seems to be the very essence of imperatives. I develop an apology for questioning by way of appeal to crumbs scattered throughout Jewish traditions as well (...) as throughout the works of Levinas and Heidegger. Perhaps we are invited to be rather than told to be. (shrink)

During the Cold War and especially after the failure of Stalinism, Althusser tried to give a contribution to build up a new Marxism by the production of an original "theory of ideology". The result was the draft of a new political philosophy: the so-called "aleatory materialism" that is a philosophy of contingency (or a philosophy of the un-necessary). Using at the same time Machiavelli, Spinoza and Marx, Althusser proposed an explanation of the birth of society and State with reference neither (...) to the doctrine of natural law nor to contractualism. In the althusserian theory, the ideology (persuasion without constraint) is necessary in order to interpellate the individuals into subjects. But the ideology can fail because the class struggle is aleatory in its effects. So, beyond every kind of functionalism, a revolution is always possible starting from a deviation (clinamen), that may be the prelude of a structural yielding and so an occasion to transform the old structures or to construct something totally new. (shrink)

This article aims at presenting the concept of “phantasmagorical interpellation”. This theoretical effort is inspired by Walter Benjamin’s concept of “phantasmagoria” and Louis Althusser’s concept of “ideological interpellation”. The proposal is to ally their respective philosophical work-in-progress in their “anthropological” and “aleatory” materialisms in order to provide a socio-political analysis of today’s capitalist aesthetics as displayed in postmodern architecture or the design of everyday life. The aim is also to open new perspectives of resistance to the normativity of the consumer (...) imaginary using a critical interpretation of cultural creations which, following the inspiration of both authors, could reveal a new subject history capable of burst onto the scene of history. (shrink)