Although there might seem to be a natural continuity and interplay between the cognitive sciences and the social sciences, the integration of the two has, on the whole, been fraught with difficulties. In some areas the transition was relatively smooth. For instance, political psychology is now a well-recognized branch both of psychology and of political science. In economics, things have been more difficult, with the entrenched assumption of a perfectly rational homo economicus, but behavioral economics is now well recognized, and (...) one of the founders of the field, Daniel Kahneman, went on to win a Nobel Prize.Social and cognitive sciences have proven more difficult to bridge in anthropology and sociology. Most of the efforts have been pursued—and resisted—in anthropology (although, for sociology, see Clément and Kaufmann 2011). At first, scholars attempted to import the methods of evolutionary biology straight into the study of culture (Dawkins 1976; Lumsden and Wilson 1981). This prom .. (shrink)