The translator of the first Ukrainian version of Plato’s Cratylus (see above, p. ..) indicates the difficulties in translating the dialogue, emphasizing the external and internal aspects of those difficulties. The external aspect consists in the different etymology of Greek and Ukrainian words, and the internal one lays in the problem of choice between “Latinization” and “Ukrainization” of the translated text. The author made one of his translation principles to avoid excessive Latinization and justifies his decision.

Summary The present paper introduces the theoretical conceptualization of perceptual communication through expressive qualities. Initially, the difference with respect to the modality of perceptual communication mediated by signs is analyzed. Conversely, the theory of expressive qualities reflects the psychological conception of direct perception: any assumption of a cognitive stage of representation is excluded. Perceptual communication immediately expresses the specific character of the structural essence of the object. The structural essence is well studied by the perceptual paradigms of Experimental Phenomenology. Plurivocity, (...) the case in which the same objects can share many expressive characters, is also considered. (shrink)

According to ‘standard histories’ of nanotechnology, the colorful pictures of atoms produced by scanning probe microscopists since the 1980s essentially inspired visions of molecular nanotechnology. In this paper, I provide an entirely different account that, nonetheless, refers to aesthetic inspiration, First, I argue that the basic idea of molecular nanotechnology, i.e., producing molecular devices, has been the goal of supramolecular chemistry that emerged earlier, without being called nanotechnology. Secondly, I argue that in supramolecular chemistry the production of molecular devices was (...) inspired by an aesthetic phenomenon of gestalt switch, by certain images that referred to both molecules and ordinary objects, and thus symbolically bridged the two worlds. This opened up a new way of perceiving and drawing molecular images and new approaches to chemical synthesis. Employing Umberto Eco’s semiotic theory of aesthetics, I analyze the gestalt switch and the inspiration to build molecular devices and to develop a new sign language for supramolecular chemistry. More generally, I argue that aesthetic phenomena can play an important role in directing scientific research and that aesthetic theories can help understand such dynamics, such that they need to be considered in philosophy of science. (shrink)

An important issue for visual argumentation is its relationship to propositions, since it has been argued that, in order to be arguments, images should be propositional. The first part of the paper will approach this debate from a theoretical perspective. After quickly surveying the field on the issue, I will address the relationship between images and propositions. Three specific questions will be examined: can propositions accurately account for the way images express arguments?; are verbal propositions necessary to reconstruct arguments that (...) images alone cannot convey, due to their lacking linguistic tools?; are images essentially non-propositional because they don’t have truth-value? The second part of the paper will include a detailed analysis of two posters. From these analyses, I will ultimately conclude that some images can display a visual argument without necessarily being propositional. (shrink)

In order to establish patterns of materialization of the beliefs we are going to consider that these have defined mathematical structures. It will allow us to understand better processes of the textual, architectonic, normative, educative, etc., materialization of an ideology. The materialization is the conversion by means of certain mathematical correspondences, of an abstract set whose elements are beliefs or ideas, in an impure set whose elements are material or energetic. Text is a materialization of ideology and it is any (...) representation of the Reality represented by symbolic means. In all text T we can observe diverse topological structures: Metric Textual Space, Textual Topology and a Textual Lattice. (shrink)

A semiotic theory of systems derived from language would have the purpose of classifying all the systems of linguistic expression: philosophy, ideology, myth, poetry, art, as much as the dream, lapsus, and free association in a pluridimensional matrix that will interact with many diversified fields. In each one of these discourses it is necessary to consider a plurality of questions, the essence of which will only be comprehensible by the totality; it will be necessary to ask, in the first place, (...) what will be the purpose of this language, what function does it fulfill and for which reason has it been constructed. The concept of World vision (WV) is introduced and its relation with Generalized Collective Conscience (GCC) and Particularized Collective Conscience. Culture implies a particular WV. Culture creates GCC. The semantic field is a structure that formalizes the units of a certain culture constituting a portion of the vision of the Reality that owns this culture. An ecological case is explained. (shrink)

The present essay aims to offer some reflections concerning the cultural and political aspects of veganism, on the basis of the available surveys and statistics, plus some more gathered by the authors—with the tools of different methodologies, including the semiotic one. After an introduction to veganism as phenomenon and movement, with general reflections and also a number of specific data, the essay proceeds to focus on the more political aspects, with an emphasis on some of the most intriguing and multifaceted (...) data, such as the prevalence of female gender, leftist political inclinations and atheism within the vegan community. While the first connection has already been widely discussed since the times of Adams, much less has been said about the significance leftist ideologies and atheism within veganism. Moreover, within the domain of semiotics, this topic is entirely unexplored. (shrink)

The contribution starts from outlining the evolution of the scholarly production flow from the print based paradigm to the digital age and in this context it explores the opposition of digital versus analog representation modes. It then develops on the triple paradigm shift caused by genuine digital publishing and its specific consequences for the social sciences and humanities (SSH) which in turn results in re-constituting basic scholarly notions such as ‘text’ and ‘document’. The paper concludes with discussing the specific value (...) that could be added in systematically using digital text resources as a basis for scholarly work and also states some of the necessary conditions for such a ‘digital turn’ to be successful in the SSH. (shrink)

The article reviews Italian semiotician and philosopher Umberto Eco’s vision of semiotics as a discipline, the aim of which is to study the ‘whole of culture’. It focuses especially on Eco’s trajectory out of structuralism and on the development of a cognitive semantics based on strong pragmatist principles, that inform his notion of interpretability as the key process of semiosis and on the encyclopedia as the format more apt to describe the cultural space. After a consideration of the interface between (...) the cognitive, the pragmatic and the cultural dimensions of semiosis, the article highlights a few open problems in contemporary, culturally-oriented sociological theory that could benefit from a deeper engagement with these concepts. (shrink)

The emerging epistemic community of ecosemioticians and the multidisciplinary field of inquiry known as ecosemiotics offer a radical and relevant approach to so-called global environmental crisis. There are no environmental fixes within the dominant code, since that code overdetermines the future, thereby perpetuating ecologically untenable cultural forms. The possibility of a sustainability transition (the attempt to overcome destitution and avoid ecocatastrophe) becomes real when mediated by and through ecosemiotics. In short, reflexive awareness of humankind's linguisticality is a necessary condition for (...) transforming ecologically maladaptive cultural forms. As a multidisciplinary, interdisciplinary research program integrating the human and natural sciences, ecosemiotic inquiry closes the gap between biophysical ecology and human ecology. A provisional outline of a pragmatic theory of ecoserniotics attempts to describe the processes by which adaptive cultural changes might be facilitated and points toward substantive content areas that constitute sites for further research. Ecosemiotic inquiry frames cultural codes as these shape and reproduce the ongoing stream of individual and societal choices that shape distinctively human existence in a larger context of biophysical realities that drive natural selection. However, while ecosemiotics is a necessary condition for the sustainability transition, it is not a sufficient condition. (shrink)

Claude Lévi-Strauss holds that history and anthropology differ in their choice of complementary perspectives: history organizes its data in relation to conscious expressions of social life, while anthropology proceeds by examining its unconscious foundations. For R. G. Collingwood historical science discovers not only pure facts but considers a whole series of thoughts constituting historical life. Also Lévi-Strauss sees this: “To understand history it is necessary to know not only how things are, but how they have come to be.” However, Lévi-Strauss (...) does not perceive the double-sense of history, which can first be a record of historical “conscious” facts and second, a chain of unconscious or half-conscious acts. Like Lévi-Strauss, Charles Bally has derived the main theses of his theory from Saussure. However, contrary to Lévi-Strauss, Bally does not find structures at the inside of the phenomena but at their outside: “Our attention is drawn to the expressive side and not to the interior side of the facts of language.” Bally calls those structures not “history” but “style.” In Roland Barthes’s attempt to establish a structuralist system of fashion we can find a definition of style very similar to Bally’s. In the end, however, none of these thinkers addresses the fact that unconscious relations within historical life are constantly interlocked with conscious elements. (shrink)

Intersemiotic translation (IT) was defined by Roman Jakobson (The Translation Studies Reader, Routledge, London, p. 114, 2000) as “transmutation of signs”—“an interpretation of verbal signs by means of signs of nonverbal sign systems.” Despite its theoretical relevance, and in spite of the frequency in which it is practiced, the phenomenon remains virtually unexplored in terms of conceptual modeling, especially from a semiotic perspective. Our approach is based on two premises: (i) IT is fundamentally a semiotic operation process (semiosis) and (ii) (...) IT is a deeply iconic-dependent process. We exemplify our approach by means of literature to dance IT and we explore some implications for the development of a general model of IT. (shrink)

The paper is focused on Genesis 1 – 3 where the primordial man [adàm] is created ‎and he was given the proper name Adam [adàm]. ‎ In Hebrew man and Adam are the same word, spelled the same way – [adàm]. ‎Different translations of Genesis 1-3 use for the first time the proper name Adam in ‎different places versions Gen 2:25; The German Luther ‎Bible Gen 3:8; Some English Protestant versions Gen 3:17; Bulgarian Protestant and many ‎English Protestant versions Gen (...) 3:20-21). The paper decodes the phenomenon by ‎studying the Hebrew original and several semiotic views on common and proper names ‎‎. Through these opinions the ‎important question “Who wrote the Bible?” is discussed. The analysis interfaces the new ‎linguistic relativity theory.‎ Four layers of symbolism are decoded: 1. The man became Adam; 2. The two men in ‎Gen 1:27 and in Gen 2:7 man [adàm] ‎is made by earth, ground [adamà]; 3. The two men in the New Testament ; 4. Edom, Adam and cultural discourses in both Testaments.‎. (shrink)

The first lecture will present pictorial semiotics within the framework of general semiotic theory. It will construe semiotics as a particular point of view taken on everything which is human or, more generally, endowed with life, rather than simply the continuation of the mixed or separate doctrines due to Saussure and Peirce. The historical part will describe briefly the development of pictorial semiotics and the peculiarities of its different schools and traditions, following upon the somewhat premature founding gesture attributed to (...) Barthes. (shrink)

Examining relativistic quantum field theory we claim that its description of subnuclear phenomena can be understood most adequately from a semiotic point of view. The paper starts off with a concise and non-technical outline of the firmly based aspects of relativistic quantum field theories. The particular methods, by which these different aspects have to be accessed, can be described as distinct facets of quantum field theory. They differ with respect to the relation between quantum fields and associated particles, and, as (...) we shall argue, should be interpreted as complementary (semiotic) codes. Viewing physical theories as symbolic constructions already came to the fore in the middle of the nineteenth century with the emancipation of the classical theory of the electromagnetic field from mechanics; most notably, as we will point out, with the work of Helmholtz, Hertz, Poincaré, and later on Weyl. Since the epistemological questions posed there are heightened with regard to quantum field theory, we considerably widen their approach and relate it to recent discussions in the philosophy of science, like structural realism and quasi-autonomous domains. (shrink)