At the outset it is worth remembering how Heidegger in the 1970s first appeared prominently, though very differently, at the intersection of rhetoric and philosophy. The "rhetoric of figures and tropes" then seemed compelling due in part to Derrida's Heidegger, who played a key role in the famous Derrida essay translated into English with the added subtitle "White Mythology: Metaphor in the Text of Philosophy." Compelling for many was the history there referenced from Cicero, book 3 of Aristotle's Rhetoric, book (...) 8 of Quintilian's Institutes through the later French treatises of Fontanier and Du Marsais, which, if read in a certain way, destroyed the language transparency model that seemed threatening at the time.1... (shrink)

Normative philosophy believes that argumentation concerning values is rational because there is a deeper value to which all are committed. Citing Ronald Dworkin’s 1977’s Taking Rights Seriously, Will Kymlicka suggests that this “ultimate value” is equality. Having a standard enables rationality because it enables competing theories to show “that one of the theories does a better job living up to the standard that they all recognize”. The measure for whether an argument weighs as much as it claims is how well (...) it accounts for treating people equally and fairly. Fair and equal treatment is measurable enough, and for the same reason values generally are: it helps form the reality of... (shrink)

ABSTRACT:Although Alasdair MacIntyre has criticized both the market economy and applied ethics, his writing has generated significant discussion within the literature of business ethics and organizational studies. In this article, I extend this conversation by proposing the use of MacIntyre’s account of the virtues to conceive of management as a domain-relative practice that requires and develops practical wisdom. I proceed in four steps. First, I explain MacIntyre’s account of the virtues in light of his definition of a “practice.” Second, I (...) examine his distinction between “practices” and “institutions.” Third, I explain what I mean by a “domain-relative practice” and defend the claim that it is helpful to conceive of management in those terms. Finally, I highlight several features of practical wisdom as a virtue developed in and integral to standards of excellence within management as a domain-relative practice. (shrink)

In their book Commitment in Dialogue, Walton and Krabbe claim that formal dialogue systems for conversational argumentation are “not very realistic and not easy to apply”. This difficulty may make argumentation theory less well adapted to be employed to describe or analyse actual argumentation practice. On the other hand, the empirical study of real-life arguments may miss or ignore insights of more than the two millennia of the development of philosophy of language, rhetoric, and argumentation theory. In this paper, we (...) propose a novel methodology for adapting such theories to serve as applicable tools in the study of argumentation phenomena. Our approach is both theoretically-informed and empirically-grounded in large-scale corpus analysis. The area of interest are appeals to ethos, the character of the speaker, building upon Aristotle’s rhetoric. Ethotic techniques are used to influence the hearers through the communication, where speakers might establish, but also emphasise, weaken or undermine their own or others’ credibility and trustworthiness. Specifically, we apply our method to Aristotelian theory of ethos elements which identifies practical wisdom, moral virtue and goodwill as components of speakers’ character, which can be supported or attacked. The challenges we identified in this case and the solutions we proposed allow us to formulate general guidelines of how to exploit rich theoretical frameworks to the analysis of the practice of language use. (shrink)

This article pays close attention to Michel Foucault's theory that political regimes are enlightened through courageous free speech. A Foucaultian enlightenment occurs not when philosophical reason completely replaces superstition and enthusiasm in the public sphere, but instead when the parrhesiast partially organizes competing claims to know and to speak the truth. While much of the recent scholarly literature on Foucault’s later lectures emphasizes the political importance of the parrhesiast, less attention has been paid to the overlap and/or incompatibility between parrhesia (...) and the other modes of truth-telling. Below, I explain Foucault’s analysis of the basic modes of philosophical truth-telling: prophesy, philosophy, teaching, and parrhesia. I provide examples of speakers working within these modes in the ancient and modern world. I explain the overlap and tension between these modes, and I analyze Foucault’s partial organization of them through the image of the parrhesiast. I briefly compare Foucault’s position to the agonistic democratic theory of Chantal Mouffe and distinguish Foucault’s view from consensus-based views of public reason. Finally, I provide practical and theoretical examples of parrhesiastic activity in the contemporary world. (shrink)

semantic minimalism and moderte contextualism.

The paper presents a historical overview of some characteristic differences between rhetoric and dialectic in the pre-modern tradition. In the light of this historical analysis, some current approaches to dialectic are characterized, with special attention to Ralph Johnson's concept of dialectical tier.

In this paper, I explore connections between two disciplines not typically linked: argumentation theory and urban design. I first trace historical ties between the art of reasoned discourse and the idea of civic virtue. I next analyze discourse norms implicit in three theories of urban design: Jane Jacobs' The Death and Life of Great American Cities (1961), Christopher Alexander's A Pattern Language: Towns, Buildings, Construction (1977), and Peter Katz's The New Urbanism: Toward an Architecture of Community (1994). I then propose (...) a set of ‘settlement’ issues of potential interest to both urban designers and argumentation theorists: size, density, heterogeneity, publicity, security, and identity. I conclude by suggesting that the ‘good city’ be seen as both a spatial and a discursive entity. From such a perspective, good public discourse is dependent, at least in part, on good public space; and good public space is defined, at least in part, as a context conducive to good public discourse. (shrink)

I argue that Darwinian evolutionary theory has a rhetorical dimension and that rhetorical criticism plays a role in how evolutionary science acquires knowledge. I define what I mean by rhetoric by considering Darwin’s Origin. I use the Modern Evolutionary Synthesis to show how rhetoric conceived as situated and addressed argumentation enters into evolutionary theorizing. Finally, I argue that rhetorical criticism helps judge the success, limits, and failures of these theories.

Modern converged mass media, particularly television and the World Wide Web, may be fostering a new orality in opposition to traditional alphabetical literacy. Scholars of orality and literacy maintain that oral cultures feature reduced levels of critical assessment of media messages. An analysis of Aristotle's description of ethos, as presented in that philosopher's Rhetoric, suggests that an oral culture can foster media that deliver selective truths, or even lies, thus ranking poorly in hierarchical ethical schemata such as those developed by (...) Kohlberg, Gilligan, and Baker. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Rhetoric and AngerKenneth S. Zagacki and Patrick A. Boleyn-FitzgeraldSince most believe anger can be either good or bad, rhetors face a moral problem of determining when anger is appropriate and when it is not. They face a corresponding rhetorical problem in deciding when and how to express anger and determining the role that it might play in public discourse, with specific audiences and in particular rhetorical situations. Rhetorical scholars (...) have catalogued whole genres of angry rhetoric—apocalyptic genres, jeremiads, the demonizing rhetoric of religious and political leaders—wherein the rhetorical display of anger is explained in terms of situational conventions and cultural norms.1 Yet these scholars have not easily resolved the moral problems associated with angry rhetoric. Aristotle suggested the earliest and most obvious solutions to these problems. In the Nicomachean Ethics, he outlines a typology for discerning the moral limits of anger and, by implication, angry rhetoric. And in Book II of the Rhetoric he asserts that the orator needs to know the structure of emotions like anger and how to intensify and dissipate them. Or, in other words, the orator must know how to make it reasonable to be angry. Some contemporary philosophers have gone further, suggesting that a failure to feel and express anger in public betrays an insufficient concern for justice and self respect.In this essay, we follow Aristotle in arguing that anger is sometimes the emotion we expect people to feel or the rhetorical response we expect them to display and evoke in others. But we also challenge part of Aristotle's argument by asking: "Even when angry rhetoric would appear to be a reasonable, morally appropriate response, is there a way in which rhetors might manage anger in their public discourse in order to achieve ends which are both morally and pragmatically productive?" The answer, we propose, lies in what we call "non-angry" rhetoric, which involves transforming and reflecting upon anger in public discourse. Because such rhetoric often promotes noble ends such as reconciliation and forgiveness, it is at least morally permissible and more likely morally virtuous.2 In order to establish these claims, our analysis focuses on the case of Nelson Mandela and his "Address to the Interfaith Commissioning Service for the Truth and Reconciliation Commission."3 In this speech, Mandela, as our [End Page 290] analysis demonstrates, managed anger and turned it into an object of reflection, thereby illustrating what opportunities for reconciliation and democratic deliberation would look like during the difficult period attending the political transition in South Africa in general and the Truth and Reconciliation Commission (TRC) hearings in particular. His "Address" exemplified a unique moment when the rhetoric and the ethics of anger came together in a public performance. While acknowledging the understandable anger of blacks, Mandela (who may in fact have harbored considerable anger himself) simultaneously suggested that by engendering a less hostile social-political context, in which participants maintained their self-respect without necessarily sacrificing justice, a new democratic community could emerge. This would be a community where, as he described it, individuals began to reconcile with and no longer persecute one another. As Aristotle might explain, the purpose of Mandela's speech was to manage the anger of blacks, so that they would then be able to deliberate properly about the issues before the TRC and about the larger democratic transition. As the philosopher Eugene Garver says, the particular passions Aristotle chooses to explore in the Rhetoric serve a role necessary for the kind of public, political decision making he assigns to rhetoric. These emotions serve to integrate—or segregate, as the case may be—"distinct individuals into a deliberative or judging body, or demos" (1994, 131).What we are recommending, then, is that rhetoric encompasses both considerations of moral desert as well as broader moral concerns. While there are times when individuals seem to deserve our angry rhetoric, it may not be justified from a broader moral perspective, especially when the goal is the good of the state or the community—viz., if angry rhetoric leads to the violent dissolution of democratic community. Ultimately, we argue that the moral constitution of political, deliberative communities must be viewed in terms... (shrink)

Nowadays, although our aesthetic ideas are based on modern theories and perspectives that have pervaded the art, the root of western tradition of art dates back to Greek and Roman art tradition. Theory of form in art tries to emphasize the materiality of artistic object, though in later theories, it has been more flexible and proposes issues such as content and function, as well as attributing concepts such as composition, color, technique etc. to the artwork. Plato by proposing mimesis theory (...) and expanding its scope considered a pattern and framework for attitudes and thoughts in static arts such as painting, literature and dynamic performance arts such as drama and music, and managed to regulate and organize them. For Plato, in this process, ēthos functions as a determinant factor. This present study is an attempt to discuss this question with descriptive-analytical approach: “will artistic form in Plato's theories be important after proposing the representational attitude toward art?” The results demonstrated that Plato's samples of beauty, in addition to descriptions and implications about the features of artistic form in some conversations can be considered equal to artistic form and due to the reflective theory in its revolution process, artistic form development into transcendence ethical form. (shrink)

This paper examines Andrei Sakharov's dissident protests against the Soviet regime as arguments to a non-cooperating interlocutor. Approaching the 1970s-1980s Soviet dissident public sphere as a Toulminian ‘field’ of argumentation, I infer a field-dependent function of Sakharov's argument from an analysis of its structure and implicit assessment criteria. Besides justification, the function of Sakharov’s argument is performative: he argues for political action by demonstrating a model of practical reasoning that raises private consciousness to the level of public agency. By exposing (...) his own political rationality as a ‘live’ mode of proof for the speculative ‘truth’ of his conviction, Sakharov suggests a connection between theoretical thinking and action. (shrink)

: This paper offers a new interpretation of the first chapter of Aristotle’s Rhetoric and of Aristotle’s understanding of rhetoric throughout the treatise. I defend the view that, for Aristotle, rhetoric was a skill in offering the listener ‘proofs’, that is, proper grounds for conviction. His arguments in the opening chapters of the treatise state and defend this controversial, epistemically normative view against the rival views of Gorgias, Thrasymachus and the rhetorical handbook writers, on the one hand, and against those (...) of Plato, on the other. Aristotle defends his view on the basis that rhetoric is a skill in discharging an important role in the state – the role of helping citizens to good publicly-deliberated judgements. (shrink)

The ‘constructivist turn’ in political representation literature has clarified that representation is crucial in forging identities – through the creation of ideological and symbolic representations that mobilize and coalesce otherwise scattered and undefined social forces – and thus also why it is essentially an interpretative and performative activity. In this article I argue that, as a consequence of this emphasis on interpretation and performativity, this approach makes clear why the ethos of representatives is important in representation. To prove this, I (...) employ some insights from rhetoric. Rhetorical persuasion and democratic representation, indeed, call for a similar kind of judgment, as they both need to mediate between opposing exigencies: rhetoric between attentiveness to the specificity of the audience and the creation of new beliefs, and representation between being responsive to specific interests and giving them a new articulation. Mediating this tension requires an exercise of judgment that, being directed toward the future, inevitably introduces uncertainty into the relation. This is why both in rhetoric and representation the ethos is an essential element. However, as I argue in the conclusion, the personal qualities that should be considered relevant here are above political qualities, rather than technical or moral ones. (shrink)

Theories of deliberative democracy have faced the charge of leading to the unjust exclusion of voices from public deliberation. The recent rhetorical turn in deliberative theory aims to respond to this charge. I distinguish between two variants of this response: the supplementing approach and the systemic approach. On the supplementing approach, rhetorical modes of political speech may legitimately supplement the deliberative process, for the sake of those excluded from the latter. On the systemic approach, rhetorical modes of political speech are (...) legitimate within public deliberation, just so long as they result in net benefits to the deliberative system. I argue that neither of these two approaches adequately meets the unjust exclusion charge. Whereas the supplementing approach does not go far enough to incorporate rhetorical speech into public deliberation, the systemic approach goes too far by legitimising forms of rhetoric that risk only exacerbating the problem of unjust exclusion. More constructively, I draw on Aristotle’s conception of rhetoric, as an art that is a counterpart to dialectic, to argue for a constitutive approach to rhetoric. I show how this approach provides a more expansive notion of deliberation that remains normatively orientated. (shrink)

In this paper it is shown is that although poisoning the well has generally been treated as a species of ad hominem fallacy, when you try to analyze the fallacy using ad hominem schemes, even by supplementing with related schemes like argument from position to know, the analysis ultimately fails. The main argument of the paper is taken up with proving this negative claim by applying these schemes to examples of arguments associated with the fallacy of poisoning the well. Although (...) there is a positive finding in this quest, in that poisoning the well is shown to be based on and associated with these forms of argument in interesting ways, the paper in the end is led to the conclusion that the fallacy is irreducibly dialectical. Poisoning the well is thus analyzed as a tactic to silence an opponent violating her right to put forward arguments on an issue both parties have agreed to discuss at the confrontation stage of a critical discussion. It is concluded that it is a special form of strategic attack used by one party in the argumentation stage of a critical discussion to improperly shut down the capability of the other party for putting forward arguments of the kind needed to properly move the discussion forward. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Rhetoric on the Bleachers, or, The Rhetorician as MelancholiacPhilippe-Joseph SalazarThose who cannot remember rhetoric are condemned to repeat it.*French philosopher Jacques Bouveresse (2008) asks, in his most recent book, Why is it that we think we need literary works, in addition to science and philosophy, to help solve moral questions? As one reviewer notes, this comes as a surprise from a man “better known as a specialist of Wittgenstein, (...) who has always defended philosophy, often with scathing irony, against brainless realism, and, in any case, defended the prerogatives of a reason reasonably attentive to reality, a defense that led him to dismiss relativism and its mixing up of truth and verifiability with fallacy and verisimilitude” (Maggiori 2008). 1Bouveresse, who holds the chair of the philosophy of language and knowledge at Collège de France, and whose elevation to this hallowed professorship was portrayed as a revenge of sorts against Jacques Derrida, is not unimportant for those in rhetoric studies who have an interest in philosophy as well.2 He is the one who, with indeed scathing irony, unraveled the rhetorical stakes of the unrivaled Sokal truancy against Social Text (Bouveresse 1999), namely, how analogy provides a common ground for the literary and the scientific within public discourse.3Bouveresse (1999, 129) recalls, tongue in cheek, how that famed connoisseur in manipulations, [End Page 356] Alexander Zinoviev, explains, in The Yawning Heights (1979), that sciences produce their own “doubles” for the sake of public argument. The literary use of scientific analogy mimics the way in which ideology has to produce its own “doubles” in order to exist in public consciousness.For Bouveresse, literary intellectuals, and some philosophers, manufacture doubles of science because our life is lived under the shadow of science insofar as it has something to say about everything we do as moral agents or think in terms of practical reason. Analogy rules therefore by a popular demand for science. To question analogy in relation to ethics—belief and opinion, custom and habitus, temperament and character—under the gaze of the massive presence of science in public discourse (from campaign claims of “experience” to policy claims made on the basis of scientific knowledge) is at once to engage with rhetoric.4 It is to ask the question: Why do we feel that, alongside science, philosophy, and works of fiction, we need to listen to that double, “speeches,” to solve ethical problems?However, at this juncture, or crossroad where doubles point in various directions, rhetoricians have a choice among four attitudes, or four paths (to put it in Heideggerian fashion). Faced with the real, moral dangers inherent to analogy, one can (like Bouveresse) be combative and assert reason’s prerogative against the sophistry of doubles; one may defend analogy as morally grounded or even a means to resistance (hence, the moral incentive Bouveresse now attaches to fiction); one may argue for a culture replete with figurations (by and large, a matter of religious belief and faith as truth, which necessitates an analogical reading of this debased reality called “the world”); or one may, having already played on these teams, decide to stay on the bleachers, watch players of this three-cornered game, and fall into melancholy.Thomas Farrell was, I think, a melancholic rhetorician. I do not mean he was not here and there combative, or sanguine, or controversial, merely that from his writings emanates a stubborn melancholy regarding the destiny of rhetoric, or, to recall the epigram placed, ironically, at the top of this essay: “Those who cannot remember rhetoric are condemned to repeat it.” In essence, our public is a-rhetorical; it evolves in a world of instant communication, of short-lived prudence, of ever-disappearing persuasion, while, at the same time, it is made to cling to opinions raised to standards of absolute value and unnegotiable belief. The main reason why rhetoric is no longer a technē lies in this tension. It cannot be a technē because [End Page 357] its rules and artifacts are divorced from culture. It cannot be an epistēmē because its productions are singular constructions.Rhetoricians are not rhetors, and rhetors have long vanished. Indeed, there are eloquent... (shrink)

Rhetoric, like any other practice, is always to be used to serve the ends of justice, and for that alone.People will be responsible for the needs of others only when they are responsive to the feelings of need, anxiety, and desire in real other people who work in real material conditions. This direct response will take place only when people are fully responsive to, and fully responsible for, their own feelings. This responsibility for individual feeling, for full complexity and depth (...) of individual feeling, is thus of political not simply personal importance.To theorize justice rhetorically, this article reviews two major theories of rhetoric that address justice: the New Rhetoric of Chaïm Perelman and Lucie .. (shrink)

This paper aims at providing a better understanding of the workings of political rhetoric in the discourse of Hizbollah by examining relatively underexplored socio-cognitive dimensions in production and reception of political speeches. It argues for the centrality of the macro-linguistic textual notion of hybrid genres to the understanding of the socio-cultural makeup of speaker–audience relations and dynamics. The adequateness and uniqueness of the Lebanese, and by extension, the Middle-Eastern context are more clearly evident in the overwhelming dominance of dogmatic discourses (...) which, I argue, both trigger and aid the perpetual construction and reconstruction of ideologically susceptible audiences. Elements of these discourses such as religious, political, military and even literary blend in a unique way in public, normally political, speeches to produce a type of hybrid genre which helps construct constantly shifting audience roles with varying effective power. A pragmatic–stylistic analysis of the discourse of conflict, I propose, can help provide a starting point for understanding the complexity of the rhetorical situation in the region especially in the context of continuously rising extremism. (shrink)

The lack of attention to the role of emotions generally has led modern learning theories to neglect the importance of emulation as a pedagogical support to students’ learning. One reason could be that the influence of teacher personality is not considered in relation to learning outcome. Another reason may be that the concept of emulation has been used as a psychological conception for one-way transmission. From a pedagogical rhetorical perspective, it is here argued that emulation and its pedagogical function is (...) rooted in three human conditions: the biological, moral and political. The framework for this reasoning is discussed, as well as historical changes in pedagogical focus. Finally, it is concluded that the educative character of the teacher has a crucial impact on how willing students are to interact and share the teachers’ knowledge, skills and values. Therefore, there is a need for a greater awareness of these aspects to be developed among teachers. (shrink)