The typical formulation of Pascal Boyer’s counterintuitiveness theory asserts that concepts violating intuitive ontological-category structures are more memorable. However, Boyer’s original claim centered on the transmission advantages of counter-ontological representations that were cultural. Nevertheless, subsequent studies focused on the recall of novel counterintuitive representations, and an “alternative account” of the memorability of counterintuitive concepts has emerged resembling the distinctiveness effect. Yet, experimental evidence shows that familiar concepts have memorability advantages over novel ones. This investigation of these pan-cultural transmission biases used (...) a large age-representative sample in the UK and China. Results were analyzed by HLM, with familiarity, counterintuitiveness, and delay as 2-level fixed factors, and age as a covariate. No support was revealed for the typical formulation of the hypothesis — however, a significant age effect and interaction of familiarity x counterintuitiveness were found. (shrink)

Research on the cognitive foundations of cultural transmission has recently demonstrated that concepts which minimally violate one domain-specific ontological category expectation, or "minimally counterintuitive" concepts, are better recalled, all else being equal, than "intuitive" concepts, which do not violate domain-specific ontological expectations. In addition, memory for MCI concepts is better than memory for "maximally counterintuitive concepts", or concepts which violate more than one domain-specifi c ontological expectation. Thus, MCI items appear to enjoy a memory advantage, although these effects are heavily (...) affected by context. The present experiment was designed to investigate the influence of integration on the MCI effect. Participants memorized a series of stories that were either intuitive, minimally counterintuitive, or maximally counterintuitive. In addition, the stories were either causally integrated or not. Cued recall results suggested that integration of a story is a significant factor influencing memory performance. We argue that these results are complimentary to the MCI hypothesis. (shrink)

What is ‘counterintuitive’? There is general agreement that it refers to a violation of previously held knowledge, but the precise definition seems to vary with every author and study. The aim of this paper is to deconstruct the notion of ‘counterintuitive’ and provide a more philosophically rigorous definition congruent with the history of psychology, recent experimental work in ‘minimally counterintuitive’ concepts, the science vs. religion debate, and the developmental and evolutionary background of human beings. We conclude that previous definitions of (...) counterintuitiveness have been flawed and did not resolve the conflict between a believer’s conception of the supernatural entity (an atypical “real kind”) and the non-believer’s conception (empty name/fictional). Furthermore, too much emphasis has been placed on the universality and (presumed) innateness of intuitive concepts (and hence the criteria for what is counterintuitive)—and far too little attention paid to learning and expertise. We argue that many putatively universal concepts are not innate, but mostly learned and defeasible—part of a religious believer’s repertoire of expert knowledge. Nonetheless, the results from empirical studies about the memorability of counterintuitive concepts have been convincing and it is difficult to improve on existing designs and methodologies. However, future studies in counterintuitive concepts need to embed their work in research about context effects, typicality, the psychology of learning and expertise (for example, the formation of expert templates and range defaults), with more attention to the sources of knowledge (direct and indirect knowledge) and a better idea of what ‘default’ knowledge really is. (shrink)

Previous research with adults suggests that a catalog of minimally counterintuitive concepts, which underlies supernatural or religious concepts, may constitute a cognitive optimum and is therefore cognitively encoded and culturally transmitted more successfully than either entirely intuitive concepts or maximally counterintuitive concepts. This study examines whether children's concept recall similarly is sensitive to the degree of conceptual counterintuitiveness (operationalized as a concept's number of ontological domain violations) for items presented in the context of a fictional narrative. Seven- to nine-year-old children (...) who listened to a story including both intuitive and counterintuitive concepts recalled the counterintuitive concepts containing one (Experiment 1) or two (Experiment 2), but not three (Experiment 3), violations of intuitive ontological expectations significantly more and in greater detail than the intuitive concepts, both immediately after hearing the story and 1 week later. We conclude that one or two violations of expectation may be a cognitive optimum for children: They are more inferentially rich and therefore more memorable, whereas three or more violations diminish memorability for target concepts. These results suggest that the cognitive bias for minimally counterintuitive ideas is present and active early in human development, near the start of formal religious instruction. This finding supports a growing literature suggesting that diverse, early-emerging, evolved psychological biases predispose humans to hold and perform religious beliefs and practices whose primary form and content is not derived from arbitrary custom or the social environment alone. (shrink)

Cognitive scientists have attributed the ubiquity of religious narratives partly to the favored recall of minimally counterintuitive concepts within those narratives. Yet, this memory bias is inconsistent, sometimes absent, and without a functional rationale. Here, we asked if MCI concepts are more fitness relevant than intuitive concepts, and if fitness relevance can explain the existence and variability of the observed memory bias. In three studies, participants rated the potential threat and potential opportunity afforded by agents with abilities that violated folk (...) psychology, physics, or biology. As in previous work, agents with MCI abilities were recalled better than those with intuitive abilities. Additionally, agents with MCI abilities were perceived as greater threats, and as providing greater opportunities, than agents with intuitive abilities, but this perceived fitness relevance only mediated the memory bias when MCI abilities were used to accomplish disproportionally consequential outcomes. Minimally counterintuitive abilities that violated folk psychology were rated more intuitive and more of an opportunity than violations of folk physics or biology, while folk physics violations were recalled best. Explanations for these effects and their relevance to the cognitive science of religion are discussed. (shrink)

Religious studies’ collective advocacy on behalf of diversity and inclusion stands in poignant contrast to its persisting exclusionary ethos (within most quarters of the field) concerning questions of method. A legacy of prohibitions in religious studies about who can study religions and about how they must proceed when doing so has tended to curb innovation. Born of protectionism or special pleading or outright religious impulses, such prohibitions have skewed the field in favor of the idiosyncratic over the recurrent, of the (...) idiographic over the systematic, and of the interpretive over the explanatory. My long-standing interest in the promise of the cognitive sciences for studying religion has been, in part, to redress those imbalances. Redressing imbalances, however, does not involve dismissing the idiosyncratic, the idiographic, or the interpretive, but only suggests, first, that they are not the whole story and, second, that greater attention to the recurrent, the systematic, and the explanatory will enrich – not eliminate – our understandings and our inquiries. The first of those two propositions follows from the second. My aim in this paper is to substantiate that second proposition. Keywords: cognitive science of religion, explanatory pluralism, interpretive exclusivism, empirical findings. (shrink)

The typical formulation of Pascal Boyer’s counterintuitiveness theory asserts that concepts violating intuitive ontological-category structures are more memorable. However, Boyer’s original claim centred on the transmission advantages of counter-ontological representations that were cultural. Nevertheless, subsequent studies focused on the recall of novel counterintuitive representations, and an “alternative account” of the memorability of counterintuitive concepts has emerged resembling the distinctiveness effect. Yet, experimental evidence shows that familiar concepts have memorability advantages over novel ones. This investigation of these pan-cultural transmission biases used (...) a large age-representative sample in theukand China. Results were analysed byhlm, with familiarity, counterintuitiveness, and delay as 2-level fixed factors, and age as a covariate. No support was revealed for the typical formulation of the hypothesis — however, a significant age effect and interaction of familiarity × counterintuitiveness were found. (shrink)

A number of anthropologists have argued that religious concepts are minimally counterintuitive and that this gives them mnemic advantages. This paper addresses the question of why people have the memory architecture that results in such concepts being more memorable than other types of concepts by pointing out the benefits of a memory structure that leads to better recall for minimally counterintuitive concepts and by showing how such benefits emerge in the real‐time processing of comprehending narratives such as folk tales. This (...) model suggests that memorability is not an inherent property of a concept; rather it is a property of the concept, the context in which the concept is presented, and the background knowledge that the comprehendor possesses about the concept. The model predicts how memorability of a concept should change if the context containing the concept were changed. The paper also presents the results of experiments carried out to test these predictions. (shrink)

The present study sought to determine whether Barrett's counterintuitiveness coding and quantifying scheme could be applied to cultural materials with sufficient intercoder reliability, provide evidence concerning just how counterintuitive is too counterintuitive for a concept to be a recurrent cultural idea, and test whether counterintuitive intentional agent concepts are more common in folktales than other classes of counterintuitive concepts. Seventy-three folktales from around the world were sampled from larger collections. Using Barrett's CI-Scheme, two independent coders identified 116 counterintuitive objects and (...) scored them for degree of counterintuitiveness with very high inter-rater concordance. Of folktales, 79% had one or two counterintuitive objects. Of the counterintuitive objects 93% had a counterintuitiveness score of only one. Of counterintuitive objects, 98% were agents. Results suggest the CI-Scheme may have utility for analyzing cultural materials, that the cognitive optimum for cultural transmission falls around one counterintuitive feature, and that counterintuitive agents are more common than other types of counterintuitive objects in folktales. (shrink)

Much experimental evidence shows that minimally counterintuitive concepts, which violate one intuitive ontological expectation of domain-specific natural kinds, are remembered as well as or better than intuitive concepts with no violations of ontological expectations, and much better than maximally counterintuitive concepts with more than one violation of ontological violations. It is also well established that concepts rated as high in imagery, are recalled better than concepts that are low in imagery. We conducted three studies to test whether imagery levels affected (...) recall rates of intuitive, minimally counterintuitive, and maximally counterintuitive concepts. In study 1, we obtained imagery level ratings for 48 three-word items. In study 2, we used the ratings obtained in study 1 in a 2 × 3 recall task in which imagery was manipulated along with counterintutiveness. High imagery items were recalled significantly better than low imagery items for intuitive and maximally counterintuitive items but not for minimally counterintuitive items. Study 3, replicated the findings from study 2 in a 2 × 2 study using a larger number of intuitive and minimally counterintuitive items. In both studies, High imagery items were recalled significantly better than low imagery items for intuitive but not for minimally counterintuitive items. Thus, minimally counterintuitive concepts appear insulated from imagery effects on recall. (shrink)

Cognitive approaches to religious phenomena have attracted considerable interdisciplinary attention since their emergence a couple of decades ago. Proponents offer explanatory accounts of the content and transmission of religious thought and behavior in terms of underlying cognition. A central claim is that the cross‐cultural recurrence and historical persistence of religion is attributable to the cognitive naturalness of religious ideas, i.e., attributable to the readiness, the ease, and the speed with which human minds acquire and process popular religious representations. In this (...) article, we primarily provide an introductory summary of foundational questions, assumptions, and hypotheses in this field, including some discussion of features distinguishing cognitive science approaches to religion from established psychological approaches. Relevant ethnographic and experimental evidence illustrate and substantiate core claims. Finally, we briefly consider the broader implications of these cognitive approaches for the appropriateness of ‘religion’ as an explanatorily useful category in the social sciences. (shrink)

We argue that the counterfactual representations of popular culture, like their religious cognates, are shaped by cognitive constraints that become visible when considered in aggregate. In particular, we argue that comic-book literature embodies core intuitions about sociality and its maintenance that are activated by the cognitive problem of living in large groups. This leads to four predictions: comic-book enforcers should be punitively prosocial, be quasi-omniscient, exhibit kin-signalling proxies and be minimally counterintuitive. We gauge these predictions against a large sample of (...) 19,877 characters that were derived from 72,611 comics using data scraping techniques. Our results corroborate the view that cognitive constraints exercise a selective effect on the transmission of popular culture. (shrink)

The emerging field of cognition and culture has had some success in explaining the spread of counterintuitive religious concepts around the world. However, researchers have been reluctant to extend its findings to explain the widespread occurrence of culturally counterintuitive ideas in general. This article develops a broader notion of social counterintuitiveness to include ideas that violate shared expectations of a group of people and argues that the notion of social counterintuitiveness is more crucial to explaining cultural success of surprising ideas (...) than the traditional notion of individual counterintuitiveness. Building on the context-based account of individual counterintuitiveness, the article also outlines how the once unorthodox cultural ideas become conventionalized over time only to be swept under the next wave of cultural innovation. By helping us peel away the layers of tradition that weave together the multilayered tapestry of culture, this account can be useful for understanding the development of cultural scaffolding that is needed to support the spread of maximally counterintuitive concepts such as widespread religious concepts of God and ghosts. (shrink)

Supernatural agent concepts are regarded as a defining trait of religion. The interaction of the minimally counterintuitive mnemonic effect and the hypersensitive agency detection device may be employed to explain the universal presence of concepts of gods and deities. Using the measure of free-recall, a broad model of cultural transmission investigated this pan-cultural transmission bias with a large age-representative sample in UK and China. Results were analyzed by four-way mixed ANOVA considering counterintuitiveness, familiarity, ontological category, and delay, and with age (...) as a covariate. A significant interaction of counterintuitiveness × HADD was found for both UK and China samples. These findings support assertions that supernatural agent concepts are more easily transmitted than other concepts because the present study finds that concepts similar to supernatural agents were more readily recalled. (shrink)

Cognitive scientists have increasingly turned to cultural transmission to explain the widespread nature of religion. One key hypothesis focuses on memory, proposing that that minimally counterintuitive (MCI) content facilitates the transmission of supernatural beliefs. We propose two caveats to this hypothesis. (1) Memory effects decrease as MCI concepts become commonly used, and (2) people do not believe counterintuitive content readily; therefore additional mechanisms are required to get from memory to belief. In experiments 1–3 (n = 283), we examined the relationship (...) between MCI, belief, and memory. We found that increased tendencies to anthropomorphize predicted poorer memory for anthropomorphic-MCI content. MCI content was found less believable than intuitive content, suggesting different mechanisms are required to explain belief. In experiment 4 (n = 70), we examined the non-content-based cultural learning mechanism of credibility-enhancing displays (CREDs) and found that it increased participants’ belief in MCI content, suggesting this type of learning can better explain the transmission of belief. (shrink)

The debate on the value of Boyer's minimally counter-intuitive theory continues to generate considerable theoretical and empirical attention. Although the theory offers an explanation as to why certain cultural texts and narratives are particularly well conveyed and transmitted, amidst society and over time, conflicting evidence remains for any mnemonic advantage of minimally counter-intuitive concepts. In an effort to reconcile these conflicting results, Barrett has made a comprehensive attempt in presenting a formal system for quantifying counter – intuitiveness including a distinction (...) between counter-intuitive and counter-schematic concepts. The present article uses this system to generate sentences containing different levels of counter-intuitiveness, and tests whether minimally counter-intuitive items show a mnemonic advantage over concepts which are more counter-intuitive or counter-schematic. Results indicate that MCI concepts hold a mnemonic advantage over counter-schematic and maximally counter-intuitive concepts but only for one-week delayed recall. Interference effects may have masked immediate recall effects. Yes-no recognition after one week delay showed almost 100% accuracy suggesting that availability of retrieval cues is the factor which determines the mnemonic advantage of MCI concepts. (shrink)

Forty-nine members of the Oxford public took part in a controlled free-recall experiment, the first 'minimal counterintuitiveness theory' study to control concept inferential potential and participant selective-attention timing. Recall of counterintuitive ideas was compared with recall of ideas expressing necessary epistemic incongruence, analytically true ideas, and ordinary control ideas. The items expressing necessary epistemic incongruence had better recall than other items. MCI items had a mnemonic advantage over intuitive templates for participants twenty-five years and younger after a one-week delay, but (...) MCI items did not have an advantage for older participants. There was no mnemonic advantage for immediate recall of MCI items in any age group. Analyses suggest this general failure to replicate previously found mnemonic advantages may have been due to restricting the items' inferential potential. (shrink)

The minimally counterintuitive (MCI) thesis in the cognitive science of religion proposes that supernatural concepts are prevalent across cultures because they possess a common structure—namely, violations of intuitive ontological assumptions that facilitate concept representation. These violations are hypothesized to give supernatural concepts a memorability advantage over both intuitive concepts and “maximally counterintuitive” (MXCI) concepts, which contain numerous ontological violations. However, the connection between MCI concepts and bizarre (BIZ) but not supernatural concepts, for which memorability advantages are predicted by the von (...) Restorff (VR) effect, has been insufficiently clarified by earlier research. Additionally, the role of inferential potential (IP) in determining MCI concepts’ memorability has remained vague and only rarely controlled for. In a pre‐registered experiment, we directly compare memorability for MCI and MXCI concepts, compared to BIZ concepts, while controlling for IP as well as degree of bizarreness. Results indicate that when IP and bizarreness are controlled for, memorability of counterintuitive and BIZ concepts—relative to intuitive control concepts—is similar across concepts with one, two, and three characteristics. Findings suggest that the MCI and VR effects may be manifestations of the same underlying mechanisms. (shrink)