The human body is central to myriad metaphors, so studying the conceptualisation of the body itself is critical if we are to understand its broader use. One essential but understudied issue is whether languages differ in which body parts they single out for naming. This paper takes a multi-method approach to investigate body part nomenclature within a single language family. Using both a naming task and colouring-in task to collect data from six Japonic languages, we found that lexical similarity for (...) body part terminology was notably differentiated within Japonic, and similar variation was evident in semantics too. Novel application of cluster analysis on naming data revealed a relatively flat hierarchical structure for parts of the face, whereas parts of the body were organised with deeper hierarchical structure. The colouring data revealed that bounded parts show more stability across languages than unbounded parts. Overall, the data reveal there is not a single universal conceptualisation of the body as is often assumed, and that in-depth, multi-method explorations of under-studied languages are urgently required. (shrink)

The aim of the present paper is to contribute to a better understanding of the role of heraldry, in particular of para-heraldic devices known as “badges”, in 15th-century England. The case chosen for examination is that of the white rose, one of the major badges of Edward IV. The data consists of four contemporary texts in which Edward is referred to as the “rose”, analysed against the background of the use of the white rose of York as a heraldic device. (...) This includes surviving artefacts ranging from effigies to stained glass to seals and manuscript illuminations, as well as contemporary descriptions and depictions of those artefacts. Using the methodological apparatus of cognitive linguistics, specifically the multimodal metaphor and metonymy analysis, the author examines the interplay between language and heraldry. The results show that while the primary function of the white rose and of other badges employed by Edward IV was to emphasize his heritage and thus invite a metonymic reading, the badge inspired other, metaphorical readings, which were employed rhetorically by his supporters. In this context, the concept of the badge may be reinterpreted as a metaphtonymy. The analysis supports the view of heraldry as an integral element of medieval society. From a semiotic perspective, heraldry should be seen as a dynamic system that could be exploited creatively to suit the needs of its users, which in turn corresponds to the dynamic theory of metaphor. (shrink)

This paper continues the debate about how to distinguish metaphor from metonymy, and whether this can be done. It examines some of the differences that have been alleged to exist, and augments the already existing doubt about them. The main differences addressed are the similarity/contiguity distinction and the issue of whether source-target links are part of the message in metonymy or metaphor. In particular, the paper argues that metaphorical links can always be used metonymically and regarded as contiguities, and conversely (...) that two particular, central types of metonymic contiguity essentially involve similarity. The paper also touches briefly on how metaphor and metonymy interact with domains, frames, etc. and on the role of imaginary identification/categorization of target as/under source items. With the possible exception of this last issue, the paper suggests that no combination of the alleged differences addressed can serve cleanly to categorize source/target associations into metaphorical ones and metonymic ones. It also suggests that it can be more profitable to analyse utterances at the level of the dimensions involved in the differences than at the higher level of metaphor and metonymy as such. (shrink)

With the entry of several Eastern European nations into the European Union, a ‘third’ space has developed in the discourse for nations perceived as not fully integrated ‘inside’ the EU system. This article investigates the construction of this ‘third space’ in the resultant ‘moral panic’ about undesired immigration from other EU countries and its potential drain on the social services of the United Kingdom and links it to Euroskeptic discourse in British media. The article uses construal operations from cognitive linguistics (...) combined with critical discourse studies as a way of denaturalizing the discourse in online comments that focus on the Bulgarian/romanian immigration issue which we then connect to anti-Roma discourse. Results reveal a view of the United Kingdom as contaminated by Roma and underscore the need for novel metaphors to be countered before they become entrenched and used as tools for political propaganda. (shrink)

Firstly, this paper aims to analyze how verbal and visual modes contribute to build two basic components of cartoons: the referenced situation and the fictional situation. Secondly, it aims to unravel the semiotics of this discursive genre by offering a fine-grained picture of modal variations and continuities of the rhetorical resources deployed, by means of which the fictional situation is displayed. The corpus is composed of 50 multimodal cartoons chosen by cartoonists of 22 nationalities as the most representative of their (...) work in the frame of a wide questionnaire. Category analysis and non-parametric statistics were applied. We identified and fleshed out four different types of modal functioning of resources: visual preference, verbal preference, modal flexibility, and genuine multimodal functioning. Even if visual and multimodal metaphor were often in charge of transferring meaning from fiction to the referenced situation, results show that other resources such as antithesis, irony, and syllepsis can become the key resources of cartoons. Findings highlight the multilayered functioning of cartoons, among which plastic features can play a significant role, and provide further evidence in favor of the hyperdetermination of humor hypothesis proposed by Attardo. (shrink)

ABSTRACTThis article discusses the complexity in ironic echoic mention from the perspective of Cognitive Linguistics. It builds on the scenario-based approach to irony where ironic meaning is treat...

TThis paper aims to evidence the inherently metonymic nature of co-speech gestures. Arguing that motivation in gesture involves iconicity (similarity), indexicality (contiguity), and habit (conventionality) to varying degrees, it demonstrates how a set of metonymic principles may lend a certain systematicity to experientially grounded processes of gestural abstraction and enaction. Introducing visuo-kinetic signs as an umbrella term for co-speech gestures and signed languages, the paper shows how a frame-based approach to gesture may integrate different cognitive/functional linguistic and semiotic accounts of (...) metonymy (e.g., experiential domains, frame metonymy, contiguity, and pragmatic inferencing). The guiding assumption is that gestures metonymically profile deeply embodied, routinized aspects of familiar scenes, that is, the motivating context of frames. The discussion shows how gestures may evoke frame structures exhibiting varying degrees of groundedness, complexity, and schematicity: basic physical action and object frames; more complex frames; and highly abstract, complex frame structures. It thereby provides gestural evidence for the idea that metonymy is more basic and more directly experientially grounded than metaphor and thus often feeds into correlated metaphoric processes. Furthermore, the paper offers some initial insights into how metonymy also seems to induce the emergence of schematic patterns in gesture which may result from action-based and discourse-driven processes of habituation and conventionalization. It exemplifies how these forces may engender grammaticalization of a basic physical action into a gestural marker that shows strong metonymic form reduction, decreased transitivity, and interacting pragmatic functions. Finally, addressing basic metonymic operations in signed lexemes elucidates certain similarities regarding sign constitution in gesture and sign. English and German multimodal discourse data as well as German Sign Language (DGS) are drawn upon to illustrate the theoretical points of the paper. Overall, this paper presents a unified account of metonymy’s role in underpinning forms, functions, and patterns in visuo-kinetic signs. (shrink)

Do metonymies play any role in the emergence of metaphors? There is a debate between scholars who suggest that many metaphors are based on, or derive from, metonymies, versus those who do not see such connection between the two. “Resemblance metaphors” do not seem to have anything to do with metonymy. However, in the case of “correlation metaphors” (see, e.g., CitationGrady, 1997a, Citation1997b, Citation1999; CitationLakoff & Johnson, 1980, Citation1999), several researchers argue that metaphors arise from, and are not independent of, (...) metonymies. My specific proposal in the article is that correlation-based metaphors emerge from frame-like mental representations through a metonymic stage. I suggest this happens when one of the elements of a frame-like mental structure is generalized (schematized) to a concept that lies outside the initial frame in a different part of the conceptual system. The generalization process leads to sufficient conceptual distance between the initial and the new frame on which metaphors can be based. (shrink)

The article investigates the process of the selection of vehicle concepts in Polish Sign Language (PJM). Why are certain contiguity relations chosen out of many potentially available candidates as the basis for metonymies and why do some other contiguity relations not make felicitous metonymies? The process is certainly influenced by many factors, but the article focuses on several factors related to the dimensions of construal of metonymic concepts (in Langacker’s understanding), including the scope of conception and aspects of perspective (the (...) preference for the observable entities and the distinction between subjectively and objectively construed concepts). Vehicle selection is also constrained by the effective reference requirement and the subjectively perceived vitality of contiguity relations. (shrink)

The present paper, adopting some of the tools offered by Cognitive Linguistics, namely the mechanisms of conceptual metaphor and metonymy, is a qualitative study of a sociolinguistic nature. Its overall purpose is an attempt at exhibiting a paradigm shift in the representation of women in Anglo-American proverbs. Combining the potential of the cross-fertilisation between Cognitive Linguistics and paremiological studies, the study appertains to the sense-threads embedded in the figurative language of proverbs, with the main focus on a cognitive semantic analysis (...) of selected Anglo-American paremias directed towards women and animals. The main goal of the research is the juxtaposition of the meaning coded in two proverbs of traditional status, as representatives of a larger group of paremiological units (i.e. A woman, a cat, and a chimney should never leave the house; A whistling girl and a crowing hen always come to no good end), reflecting the deep-rooted gender-biased ideology in patriarchal Anglo-American society, with the content of the selected anti-proverb (i.e. The early bird gets up to serve his wife breakfast in bed) and a contemporary proverb (i.e. A woman without a man is like a fish without a bicycle), serving as sample evidence of the heralds of a paradigm shift in the issue of gender stereotyping stored in paremiological wisdom. The paper shows that the motivation behind the use of the analysed proverbs is to be accounted for by reference to the mechanism of metaphor-metonymy interaction, while the rise of new gender-related proverbs can be regarded as a sign of socio-cultural changes. Specifically, through the medium of modern paremiology, asymmetrical representation of male and female gender, coupled with traditional masculine and feminine characteristics as well as social roles, appears if not endangered then, at least, to be taking a promising path. (shrink)

Metaphor and metonymy, on the mental level temporally rather than syntactically or semantically defined, show a close association to healthy and neurotic defense, respectively. When the mind functions optimally, reverberating issues of past and present domains inform each other bidirectionally like source and target of a metaphor. Neurotic defense, metonymically conflating past and present, is mental access barring (negative metonymy). Metaphor and positive metonymy, fundamental to how the mind works, are autopoietic devices organizing creative change. Trauma (lost metaphoricity) results in (...) negative metonymy. During psychoanalysis metonymic defenses and transferences get remetaphorized. Nested mentational configurations emerge sequentially as markers of increased awareness (clinical vignette): negative metonymy (target enigmatic); positive metonymy (accessing target); metaphor (domains seen in terms of each other). (shrink)

In the literature, event metonymies have been used to explain how language users produce and interpret utterances in which certain events are understood in terms of their sub-events or the overall/...

This paper looks at the metaphorical and metonymic expressions derived fromnsa, ‘hand’. I will analyse and discuss hand metaphoric and metonymic expressions in relation with the universal concept of the agility and versatility of the hand as an important aspect of the human being. The paper projects the concept of the hand in the Akan cultural system and looks at how it has expanded into compound words, idioms and proverbs. We will look at the cognitive, semantics, sociolinguistics and pragmatics ofnsa, (...) ‘hand’. The paper is discussed under the theory of conceptual metaphor as expounded by Lakoff and Johnson (1980) and followed by many scholars in the western world, Asia and Africa. (shrink)

Gender and advertising research have often centered on gender stereotypes, most of which emphasize the representation of women as ‘sex objects'. The representation of men in sexual stereotypes are often not dealt with, even though an increasing number of advertisements are now showing men as sex objects. In its contribution to gender, language and advertising research, this study looks at how men are represented in sexual stereotypes in Ghanaian radio commercials. Using a Feminist Critical Discursive Approach, six adverts on products (...) for sexual potency are examined. Through the analyses of various linguistic forms, the results show that ‘manliness’ is equated with sexual power, and this is a reproduction of the traditional male power stereotype, that is, the expectation that men are to be powerful. However, this power is subverted since it needs the ‘approval’ of women, thereby representing women as equally powerful. (shrink)

This paper is a qualitative usage-based treatment of merism from a cognitive-linguistic perspective. Considered a minor or non-basic figure of speech, especially if compared to the master tropes, m...

A group of 71 university students were first asked to explain 3 conceptual metaphors. Then the participants' cognitive styles were classified into "analytic" or "holistic" and "imager" or "verbalizer" by means of the Riding (1991) computer-assisted test of cognitive styles. The results of the experiment revealed cognitive style variables in participants' preferred strategies to explain the metaphors: (a) "holistic thinkers" were more likely than "analytic" ones to blend their conception of the target domain with the source domain, and (b) "imagers" (...) were more likely than "verbalizers" to refer to stereotypical images to explain the metaphors. (shrink)

This paper looks at the metaphorical and metonymic expressions derived fromnsa, ‘hand’. I will analyse and discuss hand metaphoric and metonymic expressions in relation with the universal concept of the agility and versatility of the hand as an important aspect of the human being. The paper projects the concept of the hand in the Akan cultural system and looks at how it has expanded into compound words, idioms and proverbs. We will look at the cognitive, semantics, sociolinguistics and pragmatics ofnsa, (...) ‘hand’. The paper is discussed under the theory of conceptual metaphor as expounded by Lakoff and Johnson (1980) and followed by many scholars in the western world, Asia and Africa. (shrink)