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A First Look at Communication Theory

McGraw-Hill Education (2011)

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  1. The TARES Test: Five Principles for Ethical Persuasion.Sherry Baker & David Martinson - 2001 - Journal of Mass Media Ethics 16 (2-3):148-175.
    Whereas professional persuasion is a means to an immediate and instrumental end, ethical persuasion must rest on or serve a deeper, morally based final end. Among the moral final ends of journalism, for example, are truth and freedom. There is a very real danger that advertisers and public relations practitioners will play an increasingly dysfunctional role in the communications process if means continue to be confused with ends in professional persuasive communications. Means and ends will continue to be confused unless (...)
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  • (1 other version)La idea de argumentación en la Escuela de Lugano. Planteamiento y perspectivas.Jorge Iván Hoyos Morales - 2017 - Estudios de Filosofía (Universidad de Antioquia) 56:73-94.
    El enfoque pragmadialéctico, por su agenda investigativa, ha entrado en fecundo diálogo con la perspectiva teórica ofrecida por los miembros de la escuela de Lugano,diálogo del que se tienen escasas o nulas referencias en español. Este artículo quiere ofrecer un primer acercamiento al modo en que los estudiosos de Lugano entienden la argumentación y algunos instrumentos que proponen para su análisis y evaluación. Se espera por una parte dar a conocer el trabajo de ellos, y por otra contribuir a la (...)
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  • Philosophy of the Internet. A Discourse on the Nature of the Internet.Laszlo Ropolyi - 2013 - Budapest: Eötvös University.
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  • Theoretical Insights of CSR Research in Communication from 1980 to 2018: A Bibliometric Network Analysis.Yi Grace Ji, Weiting Tao & Hyejoon Rim - 2022 - Journal of Business Ethics 177 (2):327-349.
    Communication, as a discipline that generates a rich body of literature on CSR, has become a critical contributor to CSR knowledge in social science. However, limited research exists to understand how CSR knowledge is constructed and diffused in the discipline. This study thus intends to unpack the knowledge construction process of CSR research in the communication discipline from a network perspective. Invisible college was adopted as the conceptual framework. Article and theory/concept networks were constructed with 290 peer-reviewed articles from 61 (...)
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  • Multilingualism and sameness versus otherness in a semiotic context.Bujar Hoxha - 2018 - Semiotica 2018 (225):507-520.
    Many countries throughout the globe function in a system that allows the usage of more than one language. Such a multilingual social reality’s construction, especially in societies like the one in which I am living, is perceived in many different ways: attempting thus to provide for the process of differentiating identity’s oneness and sameness into various cultural subcategories, which already represent new realities. Due to newly created social realities, semiotics naturally discusses the differences and/or oppositions that can contribute to various (...)
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  • Follow Your Heart: How Is Willingness to Pay Formed under Multiple Anchors?Chien-Huang Lin & Ming Chen - 2017 - Frontiers in Psychology 8.
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  • Visual and Verbal color: chaos or cognitive and cultural fugue? ‎.Mony Almalech - 2019 - In Evangelos Kourdis, Maria Papadopoulou & Loukia Kostopoulou (eds.), The Fugue of the Five Senses and the Semiotics of the Shifting Sensorium: Selected ‎Proceedings from the 11th International Conference of the Hellenic Semiotics Society.
    Fugue and chaos are used in their contemporary meaning. Elements of the fugue, albeit a ‎small number of universals, will be demonstrated in the area of visual and verbal colors. ‎Chaos dominates the internet, fashion, and everyday life. The visual and verbal colors are ‎differentiated and their communicative potential is indicated alongside the diachronic changes. The prototypes of colors are the interface between visual and verbal colors.‎.
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  • Respectable Challenges to Respectable Theory: Cognitive Dissonance Theory Requires Conceptualization Clarification and Operational Tools.David C. Vaidis & Alexandre Bran - 2019 - Frontiers in Psychology 10.
    Despite its long tradition in social psychology, we consider that Cognitive Dissonance Theory presents serious flaws concerning its methodology which question the relevance of the theory, limit breakthroughs, and hinder the evaluation of its core hypotheses. In our opinion, these issues are mainly due to operational and methodological weaknesses that have not been sufficiently addressed since the beginnings of the theory. We start by reviewing the ambiguities concerning the definition and conceptualization of the term cognitive dissonance. We then review the (...)
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  • Debata publiczna bez kobiet? Wykorzystanie feministycznej teorii punktu widzenia do badania marginalizacji głosów kobiet w polskim dyskursie na wybranych przykładach.Adam Konopka - 2017 - Władza Sądzenia 12 (1).
    Artykuł pokazuje, jak feministyczna teoria punktu widzenia może być wykorzystana do badania marginalizacji głosów kobiet i pomijania ich wiedzy i doświadczeń w polskim dyskursie publicznym. W pierwszej części tekstu przybliżone zostały teorie, z których czerpał ten nurt badań feministycznych, z naciskiem na heglowską i marksowską dialektykę, oraz w jaki sposób przekształca je on w celu dostosowania ich do analizy problemu dyskryminacji kobiet. W drugiej części z kolei wykorzystałem omówioną wcześniej aparaturę pojęciową do przeanalizowania wypowiedzi dwóch liberalnych intelektualistów związanych bardziej lub (...)
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  • Corporate Humanistic Responsibility: Social Performance Through Managerial Discretion of the HRM.Stéphanie Arnaud & David M. Wasieleski - 2014 - Journal of Business Ethics 120 (3):313-334.
    The Corporate Social Performance (CSP) model (Wood, Acad Manag Rev 164:691–718, 1991) assesses a firm’s social responsibility at three levels of analysis—institutional, organizational and individual—and measures the resulting social outcomes. In this paper, we focus on the individual level of CSP, manifested in the managerial discretion of a firm’s principles, processes, and policies regarding social responsibilities. Specifically, we address the human resources management of employees as a way of promoting CSR values and producing socially minded outcomes. We show that applying (...)
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  • Government of the People, by the People, for the People: Bioethics, Literature, and Method.Michael A. Ashby & Leigh E. Rich - 2014 - Journal of Bioethical Inquiry 11 (2):109-112.
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  • Is Communication Separable From Information?Philippe Dumas, Eric Boutin, Daphné Duvernay & Gabriel Gallezot - unknown
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