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However, strange though it may seem, personal celebrity (as well as fame, popularity etc.) is hardly included in the list of those resources. This happens despite the increasing role of this phenome-non in modern life and the fact that the aspiration for it affects value aims of a growing number of people. What is more, it begins to influence the changes of social relations and stratification. The subject of the present article is the investigation of the influence of the personal (...) celebrity factor on the social life of modern society, the analysis of characteristics of celebrities as a special stratum, and reasons for the rapid increase in the importance of social role of personal celebrity in the last century. (shrink)

This article analyzes some important aspects of socioeconomic and political development of the world in the near future. The future always stems from the present. The first part of the article is devoted to the study of some crucial events of the present, which could be regarded as precursors of forthcoming fundamental changes. In particular, it is shown that the turbulent events of late 2010 and 2011 in the Arab World may well be regarded as a start of the global (...) reconfiguration. The article also offers an analysis of some aspects of the global financial system that, according to the authors, notwithstanding all its negative points, performs certain important positive functions including the ?insurance? of social guaranties at the global scale. The second part of the article considers some global scenarios of the World System's new future and describes a few characteristics of the forthcoming ?Epoch of New Coalitions.? The article attempts to answer such questions as the following: What are the implications of the economic weakening of the United States as the World System center? Will the future World System have a leader? Will it experience a global governance deficit? Will the world fragmentation increase? (shrink)