The initiative to ensure oil-palm smallholders around the world participate in sustainable certification is increasing. Different efforts were strategised including increasing awareness and providing financial support. Despite that, the number of smallholders’ participation in sustainable certification is relatively low. This study embarked on the objective to identify the role of social structure, namely social interaction ties in affecting smallholders’ participative behaviours. Moreover, this study is also looking on the mediating impact of deliberative communication and responsible leadership in explaining the relationship (...) between the two previously stated constructs. Using a quantitative research design, this study collected data from 440 smallholders as its respondents. Samples were randomly selected, and questionnaires were distributed to obtain their responses. Data collected were then analysed using PLS-SEM to test the developed hypothesis. Accordingly, the findings indicate that social interaction ties have a significant impact on smallholders’ decisions to participate in sustainable certification. Furthermore, both deliberative communication and responsible leadership were proven to be significant mediators. This study provides insights on how smallholders’ participation in sustainable certification can be improved by tapping on the social structure elements as well as adopting deliberative communication and responsible leadership as a method to communicate and lead with the smallholders. This shall expand literature related to organisation psychology in rural areas and sustainability. (shrink)

Craft food and beverage makers regularly emphasize transparency about the ethical, sustainable sourcing of their ingredients and the human labour underpinning their production, all of which helps elevate the status of their products and occupational communities. Yet, as with other niche ethical consumption markets, craft industries continue to rely on employment conditions for agricultural workers that reproduce inequalities of race, class, and citizenship in the dominant food system. This paper interrogates the contradiction between the exaltation of craft cidermakers’ labour and (...) the devaluation of farmworker labour by assessing how craft beverage actors make sense of inequalities facing manually skilled agricultural workers. Through a focus on the emerging craft cider industry, this paper draws on in-depth interviews and ethnographic data with a range of urban and rural cider actors in the Pacific Northwest. I find that actors in the craft cider industry engage with inequalities affecting farmworkers through three main patterns: Justifications of the status quo; Supply chain fog; and Misgiving/critique. By using an analytical framework that integrates critical agrarianism and the politics of sight, this study provides insights into both barriers and opportunities to redistribute social recognition and material rewards across food supply chains. (shrink)