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Ethical considerations of public relations practitioners: An empirical analysis of the tares test

Journal of Mass Media Ethics 20 (4):288 – 304 (2005)

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The model of the principled advocate and the pathological Partisan: A virtue ethics construct of opposing archetypes of public relations and advertising practitioners.Sherry Baker - 2008 - Journal of Mass Media Ethics 23 (3):235 – 253.details Drawing upon contemporary virtue ethics theory, The Model of The Principled Advocate and The Pathological Partisan is introduced. Profiles are developed of diametrically opposed archetypes of public relations and advertising practitioners. The Principled Advocate represents the advocacy virtues of humility, truth, transparency, respect, care, authenticity, equity, and social responsibility. The Pathological Partisan represents the opposing vices of arrogance, deceit, secrecy, manipulation, disregard, artifice, injustice, and raw self-interest. One becomes either a Principled Advocate or a Pathological Partisan by habitually enacting or (...) Download Export citation Bookmark 11 citations
Explicating the Moral Responsibility of the Advertiser: TARES as an Ethical Model for Fast Food Advertising.Seow Ting Lee & Hoang Lien Nguyen - 2013 - Journal of Mass Media Ethics 28 (4):225-240.details In adopting a deontological lens to assess message ethicality, this study identifies and explicates the ethical dimensions of fast food advertising through five principles of the TARES framework of persuasion ethics. In moral weight, fast food—with its high calories and low nutritional value—is negatively prejudiced. A deontological-ethical perspective, by focusing on the quality of the advertising message, shifts the focus from the product to a more measured deliberation about the moral responsibility of fast food advertisers to reposition them as moral (...) Download Export citation Bookmark 4 citations
Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance.Seow Ting Lee & I.-Huei Cheng - 2012 - Journal of Mass Media Ethics 27 (2):80 - 96.details Little is known and understood about ethics management or the development of formal, systematic, and goal-directed initiatives to improve ethics in the public relations workplace. This study found little ethics training and written guidelines in the public relations workplace. Organizational ethics initiatives are poorly communicated to practitioners and rely mostly on punitive restraints with little reward for ethical behavior. For many practitioners, ethics is not learned through workplace ethics initiatives but rather is mostly informed by external influences including personal values, (...) Download Export citation Bookmark 7 citations
Consumer Perceptions of Ad Ethicality in Loot Box Promotions.Kimberly Kelling & Samuel M. Tham - 2023 - Journal of Media Ethics 38 (2):104-116.details This study offers gamers’ insights to a worldwide popular loot-box game that is widely associated with gambling: FIFA. Through an ethical lens, this study looks at how gamers perceive loot-box promotions, their enduring attitudes toward the game, as well as the role of gaming addictions. A mixed-method study revealed that while gamers found loot boxes and promotions ethically questionable, gaming addiction is positively correlated with perceived ad ethicality, suggesting coping and possible cognitive dissonance. Download Export citation Bookmark

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