ABSTRACTResearch has found that ethics are most likely to be integrated throughout the curriculum rather than taught as a stand-alone course in public relations. However, this study identified substantial differences in the types of content taught in the two formats on the basis of survey research with 96 educators. Some of the topics that are less likely to be taught outside of an ethics course included other codes of ethics beyond those of the Public Relations Society of America, classical theories (...) by philosophers, decision-making models, the effect of organizational culture and values, and global perspectives on ethics. In addition, few educators reported that they discuss raising ethical concerns in their courses. (shrink)

ABSTRACTSenior public relations executives prefer rational approaches such as research, case studies, and legitimacy appeals when raising ethical concerns to more senior leaders. However, women were more likely than men to seek allies and form coalitions as means for influence. Through in-depth interviews with 34 members of the Public Relations Society of America College of Fellows, this study provides new insights regarding successful and unsuccessful attempts at providing ethics counsel. The role of ethical conscience in public relations was explored through (...) the lens of organizational power and social influence theories. Implications for practice are discussed. (shrink)

The Commission on Public Relations Education (CPRE) found that early-career professionals are not meeting their supervisors’ expectations in ethics knowledge. The purpose of this study was to identify what ethics competencies public relations practitioners perceive are essential and how they evaluate themselves and their colleagues regarding mastery of these competencies. The study surveyed 314 U.S. public relations and communication practitioners and revealed they perceive the most important ethics competencies to be integrity, leadership and critical thinking. Other valued competencies included a (...) personal code of ethics or values system and ability to identify ethical issues. Early-career professionals were overconfident regarding their mastery of these skills and abilities, while mid-career and senior professionals were modest in their self-assessments. Practitioners who have obtained accreditation/certifications had more confidence in their preparedness to provide ethics counsel and engaged in ethics counseling more frequently. Recommendations for enhancing personal ethics competencies are provided. (shrink)

Over the past 40 years, scholars and practitioners of public relations have often cast public relations workers in the role of the public relations-person-as-corporate-conscience. This work, however, maintains that this construct is so problematic that invoking it is of negligible use in addressing ethical issues that emerge during a crisis. In fact, a complex crisis, such as the Jahi McMath “brain death” case at Children’s Hospital Oakland, demonstrates the need to abandon the PRPaCC construct to better engage affected stakeholders, including (...) “outsiders” to the organization, who often determine whether an organization is facing a crisis. Through an examination of both the concept of the PRPaCC and the McMath crisis, this work makes the case for moving beyond the PRPaCC construct in favor of a more modest role for the public relations person: facilitating widespread ethical deliberation and discussion throughout an organization, potentially helping the organization alleviate concerns that contribute to crises. (shrink)

ABSTRACTAdvertising and public relations executives claim the rules for ethical practices are changing. On the basis of 29 in-depth interviews with advertising and public relations executives, and an analysis guided by identity theories and moral justifications, new insights address the most pressing issues faced today, greater opportunities to behave unethically, and the lack of ethics training received. Some of the executives perceive a personal responsibility to be ethical, whereas others adopted a self-interested attitude by suggesting it’s the publishers’ or consumers’ (...) responsibility to make ethical decisions. Emerging marketing practices have increased the need for more ethics training and more sophisticated perspectives on professionalism and virtuous behavior that are also flexible enough to apply to envelope-pushing strategies. (shrink)