The results of four experiments provide evidence for controlled processing in the absence of awareness. Participants identified the colour of a neutral distracter word. Each of four words was presented in one of the four colours 75% of the time or 50% of the time . Colour identification was faster when the words appeared in the colour they were most often presented in relative to when they appeared in another colour, even for participants who were subjectively unaware of any contingencies (...) between the words and the colours. An analysis of sequence effects showed that participants who were unaware of the relation between distracter words and colours nonetheless controlled the impact of the word on performance depending on the nature of the previous trial. A block analysis of contingency-unaware participants revealed that contingencies were learned rapidly in the first block of trials. Experiment 3 showed that the contingency effect does not depend on the level of awareness, thus ruling out explicit strategy accounts. Finally, Experiment 4 showed that the contingency effect results from behavioural control and not from semantic association or stimulus familiarity. These results thus provide evidence for implicit control. (shrink)

The processes mediating dynamic and flexible responding to rapidly changing task-environments are not well understood. In the present research we employ a Stroop procedure to clarify the contribution of context-sensitive control processes to online performance. In prior work Stroop interference varied as a function of probe location context, with larger Stroop interference occurring for contexts associated with a high proportion of congruent items [Crump, M. J., Gong, Z., & Milliken, B. . The context-specific proportion congruent stroop effect: location as a (...) contextual cue. Psychonomic Bulletin & Review, 13, 316–321.] Here, we demonstrate that this effect does not depend on awareness of the context manipulation, but that it can depend on attention to the predictive context dimension, and on the relative salience of the target and predictive context dimensions. We discuss the implications of our results for current theories of cognitive control. (shrink)

Recent data indicate that under a specific posthypnotic suggestion to circumvent reading, highly suggestible subjects successfully eliminated the Stroop interference effect. The present study examined whether an optical explanation could account for this finding. Using cyclopentolate hydrochloride eye drops to pharmacologically prevent visual accommodation in all subjects, behavioral Stroop data were collected from six highly hypnotizables and six less suggestibles using an optical setup that guaranteed either sharply focused or blurred vision. The highly suggestibles performed the Stroop task when naturally (...) vigilant, under posthypnotic suggestion not to read, and while visually blurred; the less suggestibles ran naturally vigilant, while looking away, and while visually blurred. Although visual accommodation was precluded for all subjects, posthypnotic suggestion effectively eliminated Stroop interference and was comparable to looking away in controls. These data strengthen the view that Stroop interference is neither robust nor inevitable and support the hypothesis that posthypnotic suggestion may exert a top-down influence on neural processing. (shrink)

Most accounts of the Stroop effect (Stroop, 1935) emphasize its negative aspect, namely, that in particular situations, processing of an irrelevant stimulus dimension interferes with participants' performance of the instructed task. In contrast, this paper emphasizes the fact that, even with that interference, participants actually can (and usually do) exert enough control to perform the instructed task. An Adaptive Control of Thought–Rational (ACT–R) model of the Stroop task interprets this as a kind of learned strategic control. Specifically, the concept of (...) utility is applied to the two processes that compete in the Stroop task, and a utility‐learning mechanism serves to update the corresponding utility values according to experience and hence influence the competition. This model both accounts for various extant Stroop results and makes novel predictions about when people can reduce their susceptibility to Stroop interference. These predictions are tested in three experiments that involve a double‐response variant of the Stroop task. (shrink)

Recent data indicate that under a specific posthypnotic suggestion to circumvent reading, highly suggestible subjects successfully eliminated the Stroop interference effect. The present study examined whether an optical explanation could account for this finding. Using cyclopentolate hydrochloride eye drops to pharmacologically prevent visual accommodation in all subjects, behavioral Stroop data were collected from six highly hypnotizables and six less suggestibles using an optical setup that guaranteed either sharply focused or blurred vision. The highly suggestibles performed the Stroop task when naturally (...) vigilant, under posthypnotic suggestion not to read, and while visually blurred; the less suggestibles ran naturally vigilant, while looking away, and while visually blurred. Although visual accommodation was precluded for all subjects, posthypnotic suggestion effectively eliminated Stroop interference and was comparable to looking away in controls. These data strengthen the view that Stroop interference is neither robust nor inevitable and support the hypothesis that posthypnotic suggestion may exert a top-down influence on neural processing. (shrink)

The cost of incongruent stimuli is reduced when conflict is expected. This series of experiments tested whether this improved performance is due to repetition priming or to enhanced cognitive control. Using a paradigm in which Word and Number Stroop alternated every trial, Experiment 1 assessed dynamic trial-to-trial changes. Incongruent trials led to task-specific reduction of conflict (trial n ϩ 2) without cross-task modulation (trial n ϩ 1), but this was fully explained by repetition priming. In contrast, an increased ratio of (...) incongruent words did lead to sustained task-specific enhancement, above and beyond.. (shrink)

Novelty is a pivotal player in cognition, and its contribution to superior memory performance is a widely accepted convention. On the other hand, mnemonic advantages for familiar information are also well documented. Here, we examine the role of experimental distinctiveness as a potential explanation for these apparently conflicting findings. Across two experiments, we demonstrate that conceptual novelty, an unfamiliar combination of familiar constituents, is sensitive to its experimental proportions: Improved memory for novelty was observed when novel stimuli were relatively rare. (...) Memory levels for familiar items, in contrast, were completely unaffected by experimental proportions, highlighting their insensitivity to list-based distinctiveness. Finally, no mnemonic advantage for conceptual novelty over familiarity was observed even when novel stimuli were extremely rare at study. Together, these results imply that novel and familiar items are processed via partially distinct mechanisms, with novelty not providing a mnemonic advantage over familiarity. (shrink)

We used a qualitative dissociation procedure to assess semantic priming from spatially attended and unattended masked words. Participants categorized target words that were preceded by parafoveal prime words belonging to either the same or the opposite category as the target. Using this paradigm, only non-strategic use of the prime would result in facilitation of the target responses in related trials. Primes were immediately masked or masked with a delay, while spatial attention was allocated to the primes’ location or away from (...) the primes’ location. Immediate masked, strongly related primes facilitated target responses irrespective of the spatial attention. Delayed masked, related primes led to reversed or facilitatory priming depending on whether they were cued or uncued. These findings demonstrate that perceiving a stimulus with or without awareness depends on both stimulus quality and attention orienting and that non-strategic priming can be observed from clear visible but spatially unattended words. (shrink)