What does friendship require of us cognitively? Recently, some philosophers have argued that friendship places demands on what we believe. Specifically, they argue, friendship demands that we have positive beliefs about our friends even when such beliefs go against the evidence. Call this the doxastic account of the cognitive demands of friendship. Defenders of the doxastic account are committed to making a surprising claim about epistemology: sometimes, our beliefs should be sensitive to things that don’t bear on their truth. I (...) consider both motivations and worries for the doxastic account before developing a new account: the attentional account. According to it, friendship places demands on how we direct our attention. I argue that the attentional account can accommodate the considerations that motivate the doxastic account and weather the worries that trouble it, all while avoiding its surprising epistemological commitments. Along the way, I question the assumption that the cognitive demands of friendship center on positivity, and argue that the attentional account can support a more robust picture of friendship that calls for significant amounts of impartial thinking. (shrink)