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Your word against mine: the power of uptake

Synthese 199 (1-2):3505-3526 (2020)

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  1. Please Like This Paper.Lucy McDonald - forthcoming - Philosophy.
    In this paper I offer a philosophical analysis of the act of ‘liking’ a post on social media. First, I consider what it means to ‘like’ something. I argue that ‘liking’ is best understood as a phatic gesture; it signals uptake and anoints the poster’s positive face. Next, I consider how best to theorise the power that comes with amassing many ‘likes’. I suggest that ‘like’ tallies alongside posts institute and record a form of digital social capital. Finally, I consider (...)
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