Food is a powerful symbol in the struggle to transition to a more sustainable pathway since the food choices citizens make have deep environmental and social impacts within their communities and around the world. Using transformative learning theory, this research explored the learning that took place among individual adults who consumed goods directly from local organic producers, and how this behavior affected their worldview. Learning was classified as instrumental, communicative, or transformative. Ultimately, we considered if the learning created lasting change, (...) directed toward a more sustainable society, among learners. Three different models of producer/consumer interfaces located in Atlantic Canada were considered: a market-garden operation, an education and outreach center, and a community shared agriculture project. It was found that all participants experienced some form of learning, either instrumental or communicative, through their participation in organic agriculture. Closing the gap between producer and consumer through direct contact with the farmer at a market, visiting the farm, or participating in food production oneself is both a desirable step in reaching a more sustainable lifestyle and a powerful learning tool in linking the consumer to a host of other environmental and social issues. (shrink)

Resurgent interest incommodities is linked to recent attempts toovercome the constraints posed by the binariesof economy/culture and production/consumption.Commodities and commodification represent acontentious convergence of economic, social,cultural, political, and moral concerns. Thisessay develops a conceptual framework forunderstanding this interconnectedness byexamining the relationship between commoditiesand our discourse, practices, and assumptionsabout food. We argue that the movement of afood artifact between local/global andglobal/local contexts is mediated by dynamicsof power and resistance that represent contestsof meaning regarding the criteria of that artifact's exchangeability. We apply (...) thisframework to the case of the tortilla, tracingits social life through an historical accountof its transformation from the staple food ofthe Mayan and Aztec people to its introductionas a fast food component of the diets of21st century Americans. This exampledemonstrates that food provides a powerful lensthrough which to trace and illustrate theinterconnectedness between material andsymbolic exchanges around the world that arecommonly associated with globalization. (shrink)

Nowadays many debates are going on that relate to the agricultural and food sector. It looks as if present technological and organizational developments within the agricultural and food sector are badly geared to societal needs and expectations. In this article we briefly present a toolkit for moral communication within the food chain. This toolkit is developed as part of a European research project. Next, we discuss what such a toolkit can bring about, given the characteristics of the present day agricultural (...) and food sector and its wider context. We defend that the toolkit can be seen as one of the mechanisms that can help enterprises in the agricultural and food sector to be accountable. It should, however, be complemented with other mechanisms, first, to empower the wider public and, second, to stimulate a dialogue, on a more equal footing, between public authorities, citizens, and economic actors. (shrink)

Alternative food networks are exemplified by organic, fair trade and local foods, and promote forms of food provisioning that are ‘corrective’ to conventional agriculture and food systems. Despite enthusiasm for AFNs, scholars have increasingly interrogated whether inequalities are perpetuated by AFNs. Reproduction of gender inequality in AFNs, particularly at the level of consumption, has often been left empirically unexamined, however. This is problematic given that women continue to be predominantly responsible for food provisioning in the US, and that this responsibility (...) can lead to negative physical, psychological and social outcomes. Using quantitative methods and data from the 2012 Ohio Survey of Food, Agriculture, and Environmental Issues, this paper examines the extent to which gender inequality in the division of labor is reproduced in AFNs by focusing on the potential persistence of gender inequality in food provisioning among AFN participants. Findings suggest that among AFN participants, particularly those utilizing local food systems, women, compared to men, remain predominantly responsible for food provisioning, spend more time in food provisioning, and engage in more food provisioning from scratch. This research confirms that food provisioning remains a gendered act amongst AFN participants, calling attention to the persistence of gender inequality in AFNs. The paper concludes by suggesting that AFNs are positioned as a place to create change, albeit small scale, in the gendered division of household labor in the US, and provides some practical suggestions for how this might occur. (shrink)

The contemporary US food systemis characterized by both an unprecedentedconcentration of corporate control as well as afragmentation of sourcing and marketingprocesses, introducing both new constraints andnew opportunities for more localized foodsystems. The purpose of our study is to explorethese issues by investigating three keyquestions. First, what are the key trends inthe US grocery industry? Second, how dodifferent kinds of food outlets choose,procure, and promote food products? Finally,what are the implications of recent trends inthe food retailing process for strengtheninglocal flows of (...) the production, distribution,and consumption of food? Background informationon the grocery industry and the results ofseven open-ended interviews conducted withowners and managers of grocery stores in oneupstate New York county indicate that theretailing process differs in complex ways fromstore to store and in most aspects cannot beinferred from store type. The paper concludeswith a discussion of the implications of ourfindings for local food system efforts,specifically in terms of new collaborationsamong producers, distributors, retailers, andshoppers, who play an indispensable role indeveloping viable alternatives to increasingcorporate control. (shrink)

Abstract This paper argues that in modern (agro)biotechnology, (un)naturalness as an argument contributed to a stalemate in public debate about innovative technologies. Naturalness in this is often placed opposite to human disruption. It also often serves as a label that shapes moral acceptance or rejection of agricultural innovative technologies. The cause of this lies in the use of nature as a closed, static reference to naturalness, while in fact “nature” is an open and dynamic concept with many different meanings. We (...) propose an approach for a dynamic framework that permits an integrative use of naturalness in debate, by connecting three sorts of meaning that return regularly in the arguments brought forward in debate; cultural, technological, and ecological. We present these as aspects of nature that are always present in the argument of naturalness. The approach proposes a dynamic relation between these aspects, formed by gradients of naturalness, which in turn are related to ethical concerns. In this way we come to an overview that makes it possible to give individual arguments a relative place and that does justice to the temporality of the concept of nature and the underlying ethical concerns stakeholders have in respect to innovation in agriculture. Content Type Journal Article Category Articles Pages 1-16 DOI 10.1007/s10806-011-9359-6 Authors P. F. Van Haperen, Wageningen University and Research Centre, META, Hollandseweg 1, 6707 KN Wageningen, The Netherlands B. Gremmen, Wageningen University and Research Centre, META, Hollandseweg 1, 6707 KN Wageningen, The Netherlands J. Jacobs, Wageningen University and Research Centre, META, Hollandseweg 1, 6707 KN Wageningen, The Netherlands Journal Journal of Agricultural and Environmental Ethics Online ISSN 1573-322X Print ISSN 1187-7863. (shrink)

This paper argues that in modern (agro)biotechnology, (un)naturalness as an argument contributed to a stalemate in public debate about innovative technologies. Naturalness in this is often placed opposite to human disruption. It also often serves as a label that shapes moral acceptance or rejection of agricultural innovative technologies. The cause of this lies in the use of nature as a closed, static reference to naturalness, while in fact “nature” is an open and dynamic concept with many different meanings. We propose (...) an approach for a dynamic framework that permits an integrative use of naturalness in debate, by connecting three sorts of meaning that return regularly in the arguments brought forward in debate; cultural, technological, and ecological. We present these as aspects of nature that are always present in the argument of naturalness. The approach proposes a dynamic relation between these aspects, formed by gradients of naturalness, which in turn are related to ethical concerns. In this way we come to an overview that makes it possible to give individual arguments a relative place and that does justice to the temporality of the concept of nature and the underlying ethical concerns stakeholders have in respect to innovation in agriculture. (shrink)

Peoples’ perceptions of healthy eating are influenced by the cultural context in which they occur. Despite this general acceptance by health practitioners and social scientists, studies suggest that there remains a relative homogeneity around peoples’ perceptions that informs a hegemonic discourse around healthy eating. People often describe healthy eating in terms of learned information from sources that reflect societies’ norms and values, such as the Canada Food Guide and the ubiquitous phrase “fruits and vegetables”. Past research has examined how built (...) environments shape people’s access to healthy living options, such as distribution of grocers versus convenience stores and fast food restaurants. Often overlooked is an in-depth understanding of how social contexts interact with built environments, molding peoples’ perceptions of healthy eating. This paper reports on perceptions of healthy eating in four communities across Alberta, Canada. A photovoice methodology was employed to elicit perceptions of healthy eating with 35 participants. This study illustrates how participants’ photographs and their stories convey multiple meanings about healthy eating within their own lives and communities. Findings suggest that a ‘local’ context is an important part of the discourse centered around the promotion of healthy eating practices in these and potential other communities. (shrink)

To understand the changing patterns within agriculture, it is important to look not only at social relations and organisational configurations. Also salient to such an analysis is an examination of how those formations give shape to non-humans. Much attention has been placed recently on the political economy of agriculture when speaking of these emergent patterns. Yet in doing this, the natural environment is all too often relegated to the backdrop; where the agroeconomy is viewed as something that manoeuvres within the (...) environment but never through it. The conceptual groundwork for this paper draws from two often unconnected scholars: Michel Foucault and Fernand Braudel. In Foucault, we find a framework, with a little conceptual development, through which to talk about how the economy (of both discipline and capital) enters into nature. Specifically, the argument is made that through the embodiment of discipline, nature too becomes disciplined. Yet in Foucault we find a discursive conception of socio-economic history; where capitalism is discussed, but always as an effect of the discursive structures of power/knowledge. Enter the work of Braudel, to provide us with a materialist counterweight to Foucault's theorising. In Braudel, we find a detailed analysis on the emergence of capitalism, out of which then comes his distinction between markets and anti-markets. In short, when both accounts of history are overlaid, interesting connections between the emergence of Braudelian anti-markets and Foucaultian discipline are revealed. Two brief case studies are then examined to add further depth to the discussion: the first focusing on corn; the second centring on the cow. The paper then concludes speaking on the issue of resistance. (shrink)

The evolution of societies and food systems across the grand transitions is traced to show how nature and culture have been transformed along with the basic structures of power, politics, and governance. A central, but neglected, element has been the synergy between the creation of industrial institutions and the exponential, but unsustainable growth of the built environment. The values, goals, and strategies needed to transform and diversify these structures – generally and in terms of food and agriculture – are discussed (...) in terms of: 1) the need to diversify and decentralize the built environment as we move towards a post-fossil fuel society; and 2) the need to transform industrial institutions. To help develop more sustainable and regenerative institutions it is argued we will need to re-embed culture and society in nature; re-embed science, technology, and economics in society and nature; and re-embed governance and politics in society, something that requires a rethinking of representative democracy. Also, since the reforms needed to democratize society and to democratize food systems are parallel and reinforcing, it is crucial that each of us thinks through the linkages and the potential synergies and acts constructively in each realm. (shrink)

Food is a source of sustenance, a cause for celebration, an inducement to temptation, a vehicle for power, an indicator of well-being, a catalyst for change and, above all, a life good. Along with other life goods such as potable water, clean air, adequate shelter and protective clothing, food is something we cannot live without. The global corporate food system, however, allows 800 million to go hungry, while an even larger number of people grow obese. Based in money-values, this food (...) system promotes accumulation first and foremost, enriching a few while creating economic, social and environmental externalities that are destroying local economies, devastating individuals, families and communities and degrading the planet. What would a food system look like that was based in life-values, centred on the commons and anchored by social justice? This paper will focus on the creation of sustainable food systems, beginning with the crises of the global corporate food system and then moving to the heart of sustainable food systems – the civil commons. (shrink)

As the world's leader inavocado production, Mexico produces anestimated 900,000 tons/year, of which the stateof Michoacán produces 83% of nationalproduction and 40% of world avocado productionwithin five regional districts. In 1914 theUnited States imposed a phytosanitary banagainst Mexican avocado exports to the USmarket, a non-tariff barrier that stood despiteNAFTA. This paper examines increasedstandardization of product quality in avocadoas a political process in Michoacán duringthe 1980s and 1990s, during which differentregional groups and firms struggled to imposetheir standards and defend their economicinterests (...) in the market. In the 1990s, alliedwith the Mexican government, elite avocadogrowers mounted a phytosanitary campaign thatconvinced the USDA and US government to liftthe ban and allow Mexican avocado imports intothe US market in 1997. Since 1997 the Mexicangovernment has expanded Michoacán'sphytosanitary campaign, imposing internationalstandards on all avocado growers, even thoseproducing for the national market. By expandingthe campaign and institutionalizing newstandards of quality, industry experts nowconsciously link phytosanitary quality tocommercial quality. They propose atransformation of previously acceptedproduction and post-harvest practices.Theoretically, increased standards of quality,accompanied by systematic methods of evaluationand verification, should benefit all producers.However those growers producing for thenational market adhere to new rules designed toimprove product quality yet receive noimmediate, tangible economic benefits. Thiscase study demonstrates that theinstitutionalization of product standards iscarried out within an existing politicalsystem. Understanding whose standards countrequires careful analysis of how powerfulactors in specific agricultural industriesreshape and define standards of quality interms that benefit themselves. (shrink)

The Fair Trade movement seeks to alter conventional trade relations through a system of social and environmental standards, certification, and labels designed to help shorten the social distance between consumers in the North and producers in the South. The strategy is based on working both ‘in and against’ the same global capitalist market that it hopes to alter, raising questions about if and how Fair Trade initiatives exhibit counter-hegemonic potential to transform the conventional agro-food system. This paper considers the multiple (...) levels at which Fair Trade alternatives operate to identify the different forms of social action that the movement engages with, and to clarify where the movement’s counter-hegemonic potentials are being realized. I suggest the Fair Trade movement is most successful in encouraging consumers and producers to commit acts of resistance and in supporting redistributive action that shifts resources from North to South. Up to now, however, Fair Trade alternatives appear to hold only a theoretical potential to provoke transformative change in the agro-food system. A reconceptualization of the Fair Trade model and how it is implemented could allow it to manifest more of its implicit, oppositional promise. (shrink)

The notion of fairness is frequently invoked in the context of food and agriculture, whether in terms of a fair marketplace, fair treatment of workers, or fair prices for consumers. In 2009, the Kellogg Foundation named fairness as one of four key characteristics of a “good” food system. The concept of fairness, however, is difficult to define and measure. The purpose of this study is to explore the notion of fairness, particularly as it is understood within alternative food dialogues. Specifically, (...) we wanted to answer the question of how alternative food entrepreneurs who are working to actualize fairness within local food networks understand this abstract notion. Using a multiple case study approach, the research for this project draws on semi-structured interviews that were conducted with key stakeholders in four alternative food businesses throughout the Midwest. (shrink)

The fairness of agricultural markets is frequently invoked, especially by farmers. But fairness is difficult to define and measure. In this paper we link fairness and power with the concept of constrained choice to develop a framework for assessing fairness in agricultural markets. We use network exchange theory to define power from the dependencies that exist in agricultural networks. The structure of agricultural networks and the options that agricultural producers have to participate in agricultural networks affect the degree to which (...) they are dependent on others within the network. Dependency, in turn, affects the choices that agricultural producers have. We consider both the number and nature of these choices. We argue that constraining or limiting choices—both in number and type—violates principles of justice. Importantly, network exchange theory provides a method for assessing constraints in choices and, hence, the fairness of agricultural markets. Such an assessment could potentially lead to new policies that safeguard the liberties of marketplace participants. We present a brief case to illustrate how this framework can inform on the fairness of agricultural markets and conclude with considerations of what this means for policy, particularly in the arena of anti-trust. (shrink)

Consumers are becoming increasingly interested in how their food is produced. Many studies have focused on consumers’ preferences and willingness-to-pay for specific production-related claims on food products. However, few studies have asked consumers to rank the importance of different production claims. In this study, we use a best-worst scaling approach to have consumers rank the importance of seven common production claims used on food products. Rankings are obtained across four product types: beef, milk, chicken, and eggs. Results of the study (...) show that consumers often prefer specific components of more encompassing claims as opposed to the broader, more encompassing claim itself. The majority of preference shares were captured by the top three claims, though the order of these preferences appears to vary for meat and non-meat animals. (shrink)

The Agriculture, Food and Human Values Society and the journal _Agriculture and Human Values_ provided a crucial intellectual space for the early transdisciplinary critique of the industrial agrifood system. This paper describes that process and presents the concept of “The Doctors of Agrifood Studies” as a metaphor for the key role critical agrifood social scientists played in documenting the unsustainability of conventional agriculture and working to create an alternative, ethical, sustainable agrifood system. After the introduction, the paper details the “Critical (...) Turn” in agrifood studies, followed by a reconsideration of my “Four Questions” framework, focusing on the current tension between the food security and food sovereignty discourses and movements. (shrink)