Recent scholarship has focused on the tensions, contradictions, and limits of place-based branding through labels of origin, place-named agricultural products, and geographical indications. Existing literature demonstrates that even well-intentioned efforts to use place-based branding to protect the livelihoods and cultural and ecological practices of small producers are often undermined by transnational firms, states, and local elites who attempt to capture the benefits of these marketing strategies. Yet, little attention has been given to the implications of place-based branding for competition among (...) geographically dispersed agricultural producers. While place-based branding can be used for emancipatory ends, it can also be used strategically by agricultural producers to expand their market share at the expense of others. To explore these dynamics, I trace an alternative history of place-based branding that begins not in the potentially emancipatory politics of protecting terroir but rather in the tensions and contradictions characterizing the rise and decline of the US food regime. Drawing on a cross-time comparison of branding strategies within the global cotton trade, I make two key arguments. First, I argue that US producers and the US state forged the use of different types of branding strategies in response to the distinct tensions and contradictions characterized by the rise and decline of the US food regime. Second, these distinct branding strategies organized competition among geographically dispersed cotton producers in different ways. (shrink)

The US poultry industry based on flexible accumulation has been advanced as the model of agro-industrial development for agrifood globalization. Similarly, Mexico has been presented as a noteworthy example of the negative effects of neoliberal restructuring associated with the globalization project. In this paper we use both of these assertions as points of departure to guide an investigation of the case of the restructuring of the Mexican poultry industry. Informed by a commodity systems analysis, archival data and key informant interviews (...) are used to generate an overview of the history of the poultry industry in Mexico. A sociology of agrifood theoretical framework informed by regimes theory is employed to analyze the events of the case. We conclude that neoregulation related to the IMF and NAFTA restructuring in Mexico facilitated the diffusion of the US model of poultry production. (shrink)

Short food supply chains have become the focus of considerable research in the last two decades. However, studies so far remain highly localized, and claims about the economic and social advantages of such channels for farmers are not backed by large-scale empirical evidence. Using a web survey of 613 direct-market farmers across Canada, this article explores the potential economic and social benefits that farmers derive from participating in short food supply chains. We used multivariate analysis to test whether a farmer’s (...) degree of involvement in direct food channels is positively correlated with levels of work enjoyment, social satisfaction, and economic satisfaction. The results indicate that, overall, direct-market farmers report high levels of occupational satisfaction, although work-related challenges persist, such as stress, excessive workloads, and competition. Farmer participation in short food chains was also a positive predictor of work enjoyment and economic satisfaction, but not of social satisfaction, as measured by the share of total farm sales attributable to direct selling. Net annual farm revenue, the share of direct food sales involving a middleman, age, and gender also correlated with one or more dimensions of occupational satisfaction. (shrink)

Government-sponsored school lunch programs have garnered attention from activists and policymakers for their potential to promote public health, sustainable diets, and food sovereignty. However, across country contexts, these programs often fall far short of their transformative potential. It is vital, then, to identify policies and organizing strategies that enable school lunch programs to be redesigned at the national scale. In this article, we use document analysis of historical newspapers and government data to examine the motivating factors and underlying conditions that (...) allowed South Korea’s universal free, eco-friendly school lunch program to become a tool for advancing social justice and ecological goals at the national scale. We analyze the socio-historical evolution and current status of the Korean school lunch program, combining the multi-level perspective with insights from environmental sociology and critical food studies, in order to shed light on the factors that enabled the program to become an innovative niche and articulate the opportunities and challenges it now faces. We identify the state-sponsored creation of what we call “precautionary infrastructure” as a key anchoring mechanism between the school food niche and agri-food regime. Precautionary infrastructure includes new supply chains, certification standards, and sourcing policies that provide a stable market for eco-friendly farms and small-scale producers, while minimizing the environmental health risks of school lunch by delivering organic and pesticide-free ingredients to on-site kitchens that serve free lunches to all students. This analysis offers insight into how public school-lunch programs can become protected niches that help drive sustainability transitions within agri-food systems. (shrink)

This article explores the role of conventions in the normalization of cocoa production in Ecuadorian Amazonia. Convention theory provides key theoretical tools for understanding coordination among agents. However, conventions must be understood as cultural constructions with a strong Eurocentric background that must be substantially modified in originally non-European contexts. A creative application of convention theory can partially overcome bifurcation among Western and non-Western rationalities. First, it shows that Western values and forms of coordination are heterogeneous, conflictive and opposing. Second, it (...) provides key insight for understanding the transformation of subaltern subjectivities generated from non-Western rationalities that are closely associated with subjugated knowledges. Third, in applying the concept of compromise, it allows one to understand cognitive hybridization and coordination among indigenous and Western agents and thus the complexities of processes of resistance, subversion and empowerment carried by indigenous communities. This article is focused on how cocoa production in Ecuadorian Amazonia serves as an example of the confluence and coordination of indigenous (using the concept of “Good Living” or Sumak Kawsay) and Western conventions. The assertion of Sumak Kawsay is understood as a relevant transformation of Ecuadorian post-colonial relations. It is shown that relevant industrial upgrading processes are justified by, among others, Sumak Kawsay repertoires. Additionally, dialogue on knowledge and compromise among conventions, and especially concerning Sumak Kawsay and the market, have been key facets shaping the development of a differentiated quality strand that has promoted relevant changes in the subaltern positioning of indigenous farmers in the cocoa commodity chain. (shrink)

Industrial agriculture has extensive environmental and social costs, and efforts to create alternative farming systems are widespread if not yet widely successful. This study explored how a set of grain farmers and rotational graziers in Iowa transitioned to agroecological management practices. Our focus on the resources and strategies that farmers mobilized to develop opportunities for, and overcome barriers to, transitioning to alternative practices allows us to go beyond the existing literature focused on why farmers transition. We attend to both the (...) ecological and socioeconomic context of innovation by comparing processes of technical change in two contrasting regions of Iowa. Farmers cultivated farm-level biodiversity and enterprise diversity, developed new cognitive and psychological competencies, and overcame barriers to innovation by developing external network linkages with peers, knowledge organizations, and federal policies. Our research provides insights into how biophysical, cognitive, structural and market considerations can be integrated into research efforts that aim to make sense of innovation toward sustainable agriculture. (shrink)

The past decades’ substantial growth in globalized meat consumption continues to shape the international political economy of food and agriculture. This political economy of meat composes a site of contention; in Brazil, where livestock production is particularly thriving, large agri-food corporations are being challenged by alternative food networks. This article analyzes experiential and experimental accounts of such an actor—a collectivized pork cooperative tied to Brazil’s Landless Movement—which seeks to navigate the political economy of meat. The ethnographic case study documents these (...) livestock farmers’ ambiguity towards complying with the capitalist commodification process, required by the intensifying meat market. Moreover, undertaking an intersectional approach, the article theorizes how animal-into-food commodification in turn depends on the speciesist logic, a normative human/non-human divide that endorses the meat commodity. Hence the article demonstrates how alternative food networks at once navigate confines of capitalist commodification and the speciesist logic that impels the political economy of meat. (shrink)

Western consumers are increasingly demanding to know the provenance of their food. In New Zealand, Māori tribal enterprises are engaged in the food producing sectors of farming and fisheries and, like other businesses seeking to remain competitive in global markets, are responding to the demand for provenance through developing systems for communicating the origin of foods to consumers. However, Māori are doing this in their own way, in a manner that authentically reflects their own understanding of place and expresses an (...) indigenous animist perspective. It is argued that an animist approach to provenancing provides an authentic means of connecting Western consumers to nature in circumstances where they have become psychologically and physically abstracted. Animism provides a relational way of understanding the world, through which food products emerge as animated representations of reciprocal place-based relationships. It is considered that this indigenous approach can provide ‘an antidote’ to the alienating effects of modernity, where food products are experienced as inert compositions of elements that can be replicated and produced anywhere via industrial processes. Furthermore, it can provide a touchstone for differentiating between authentic provenance and the cynical use of provenance marketing that exploits the needs of alienated individuals for connection to place. A case study of indigenous provenance, Ahikā Kai, is offered to explain and illustrate the theoretical perspectives provided. (shrink)

This article aims to characterise the visions of ecologisation found within scientific approaches embraced by different epistemic communities, and which have inspired empirical work and public action on agrifood system transitions. Based on comparative readings of works anchored in our two disciplinary fields (ecology and sociology), we identified six large ensembles of epistemic communities as well as their points of convergence and divergence. We identify six ideotypical visions of ecologisation based on the types of ‘relationships to nature’ embedded in these (...) large sets of epistemic communities: protectionism, functionalism, structuralism, post-structuralism, relational and pragmatist-experience-based. We suggest that pragmatist-experience-based approaches allow us to transcend two classical oppositions: between realism and constructivism, and between a conception of nature as passive and external as opposed to active and relational. Without claiming to offer a detailed analysis of these approaches, we hope that our work can be used as a tool to support reflection among scientists and other actors involved in agrifood system transitions. (shrink)

Current, prevalent models of the food system, including complex-adaptive systems theories and commodity-as-relation thinking, have usefully analyzed the food system in terms of its elements and relationships, confronting persistent questions about a system’s identity and leverage points for change. Here, inspired by Heldke’s analysis, we argue for another approach to the “system-ness” of food that carries those key questions forward. Drawing on Niklas Luhmann’s systems theory, we propose a model of the food system defined by the relational process of feeding (...) itself; that is, the food system is made of feeding and only feeding, and system structures are produced by the coupling of that process to its various contexts. We argue that this approach moves us away from understandings of the food system that take structures and relations as given, and sees them instead as contingent, thereby helping to identify leverage points for food system change. The new approach we describe also prompts us as critical agrifood scholars to be constantly reflexive about how our analyses are shaped by our own assumptions and subjectivities. (shrink)

A large body of experience and expertise on the implementation of sustainable public school food procurement policies has developed in recent years. However, there has been little investigation of the values and motivations of the public officials implementing the policies. To address this gap, we examine how the city of Avignon took a step toward transition to local fresh food procurement for public schools, under French government calls for sustainable food products in public canteens. Our analysis combines the Multi-Level Perspective (...) on sustainable transitions with the Public Service Motivation construct. Unlike other studies addressing the MLP at a macro level, we focus on individual motivations behind public action. We demonstrate that staff motivations have a major impact on how policies supporting transition to local fresh food procurement for public schools are implemented. These public officials’ approach to food shows concern for the public interest regardless of financial return. It is not the rational choice that primarily drives the implementation of urban food policies, but normative conformity and affective bonding. Interestingly, we conclude that the success of Avignon’s politically-driven school food procurement policy is essentially due to the catering and procurement staff who overcame the barriers to its implementation. (shrink)

The notion of a “third food regime” implies simultaneous processes of further global concentration and integration and at the same time resistance through new emerging producer–consumer relations. This paper examines these processes by looking at Austria over the last 30 years. While direct producer–consumer cooperatives established at an early point, today forms of community supported agriculture are rare. This paper explains this by identifying a shift of the entire food system from “food from nowhere” to “food from here.” The account (...) follows the early emergence of alternative food networks through the political appeal to consumer patriotism in connection with Austria joining the EU, to a sustained positioning of retail chains with regional and national food products. The paper argues that this satisfies the needs of a large proportion of consumers and discourages the emergence of new food initiatives. The paper follows the development of different approaches and their transformations until today. Thus a picture evolves of changing, and partly progressing consumer–producer relations in response to wider societal and political transformation processes. The results explain why the movement towards CSA is currently weak in Austria, but demonstrate at the same time how alternative food networks may contribute to a transformation of the food system. (shrink)

This paper provides an alternative narrative for organizing food systems. It introduces meshwork as a novel theoretical lens to examine the ontological assumptions underlying the shadow and informal dynamics of organizing food. Through a longitudinal qualitative case study, we place relationality and becoming at the centre of organizing food and food systems, demonstrating how entangled relationships can create a complex ontology through the meshwork knots, threads and weave. We show how issues of collective concern come together to form dynamic knots (...) of interactions, how the threads within the meshwork indicate processes of movement, and how the weave suggests degrees of food system resilience—but always in flow. This theoretical approach thus provides a platform for addressing thoughtful concerns about “food matters” including the integrity of our global food system, the negative health and environmental impacts of industrialized food production, and food safety issues. (shrink)

This article explores the emerging intersections between the shift towards higher quality food consumption in China and Chinese investment in overseas farmland. Based on an ethnographic study of a Chinese company acquiring one of Australia’s largest dairy farms, the article argues that the linkage between imported Australian milk and perceptions of safety and quality has served as a powerful driver of Chinese investment in overseas farmland—a linkage that has largely been overlooked by literature on China’s role in the global land (...) rush. Drawing on the notion of ‘quality imaginaries’, the paper shows how images of Australian farmland as natural, pure, and geographically isolated have been mobilized by the investor company to position itself as provider of fresh, premium milk in the Chinese market. While such place-based qualities constitute a prized advantage, ironically, they also present a looming risk as the investor company struggles to reconcile fresh milk’s perishability with the farm’s location at the ‘edge of the world’. Thus, the case study not only demonstrates how cultural meanings tied to food and eating shape the ways in which investors imagine land’s affordances and possibilities but also draws attention to land’s materiality as a factor that both facilitates and destabilizes investment in farmland. (shrink)

The Agriculture, Food and Human Values Society and the journal _Agriculture and Human Values_ provided a crucial intellectual space for the early transdisciplinary critique of the industrial agrifood system. This paper describes that process and presents the concept of “The Doctors of Agrifood Studies” as a metaphor for the key role critical agrifood social scientists played in documenting the unsustainability of conventional agriculture and working to create an alternative, ethical, sustainable agrifood system. After the introduction, the paper details the “Critical (...) Turn” in agrifood studies, followed by a reconsideration of my “Four Questions” framework, focusing on the current tension between the food security and food sovereignty discourses and movements. (shrink)