Choice reaction times to visual stimuli may be influenced by preceding subliminal stimuli . Some authors reported a straight priming effect i.e., responses were faster when primes and targets called for the same response than when they called for different responses. Others found the reversed pattern of results. Eimer and Schlaghecken [Eimer, M. & Schlaghecken, F. . Links between conscious awareness and response inhibition: evidence from masked priming. Psychonomic Bulletin & Review, 9, 514–520.] showed recently that straight priming occurs whenever (...) a prime is not efficiently masked thereby the information provided by the prime is accessible for consciousness. In the present study, a hypothesis is tested that straight priming is due to mediation of consciousness. To test this hypothesis, prime validity was manipulated. We showed that even when no mask was used so that participants could fully and consciously perceive the prime and participants were informed that primes were mostly invalid, for the short prime–target ISI interval straight priming occurred. The priming was inverse when the ISI was 800 ms. This indicates that participants were able to use the information provided by the prime to prepare the response opposite to that cued by the prime but only if the time between the prime and the target was long enough. (shrink)