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  1. Virtual Terroir and the Premium Coffee Experience.Francisco Barbosa Escobar, Olivia Petit & Carlos Velasco - 2021 - Frontiers in Psychology 12.
    With its origin-centric value proposition, the specialty coffee industry seeks to educate consumers about the value of the origin of coffee and how the relationship with farmers ensures quality and makes coffee a premium product. While the industry has widely used stories and visual cues to communicate this added value, research studying whether and how these efforts influence consumers' experiences is scarce. Through three experiments, we explored the effect of images that evoke the terroir of coffee on the perception of (...)
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  • Visualise the tastes from the label: A study on the taste-colour crossmodal association of crisp and dry.Mengmeng Wang & Dongning Li - 2022 - Frontiers in Psychology 13.
    Colour is an important guideline for selection and consumption. It also draws attention to the designers, as some modern design styles require them to illustrate the taste of the product with a limited number of colours. In this case, a precise description of the taste-colour association is required. The present study explored the colour-taste crossmodal association of two tastes, crisp and dry, which are normally found in beers and are the preferred flavours of Chinese consumers. Experiments were carried out to (...)
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