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  1. Arrangement of Digital Leadership Strategy by Corporate Structures: A Review.Vyacheslav V. Makedon, Nataliya Krasnikova, Oleksandr P. Krupskyi & Yuliya Stasiuk - 2022 - Economic Studies (Ikonomicheski Izsledvania) 31 (8):19-40.
    An ecosystem model of effective solution to the customer management quality issue based on the platforms’ (internal and external) interaction is proposed, which indicates that digital platforms are the main tool of digital corporate transformation and regeneration. The key elements of the digital leadership strategy based on the “business model-ecosystem” interaction were identified, allowing determining the main features of the digital leadership strategy and forming the deployment direction within the corporate structure. The “road map” model of digital leadership strategy formation (...)
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  • The Role of Digital Technologies in Modern Trade: a Study of Global Trends and Prospects for Ukraine.Valeriia V. Vorobiova, Oleksandr P. Krupskyi & Yuliya Stasiuk - 2023 - Economic Journal Odessa Polytechnic University 2 (24):44-55.
    Digital technologies are becoming an essential tool in modern trade, contributing to its development and change. This article examines global trends in using digital technologies in trade and their potential impact on the Ukrainian market. The research shows that e-commerce, mobile shopping experience, smart technologies, and data analytics are key areas that affect consumers and business processes. The authors of the article analyze the impact of digital technologies on consumers, pointing to the growth of e-commerce and the convenience of online (...)
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