As early-career neuroethicists, we come to the field of neuroethics at a unique moment: we are well-situated to consider nearly two decades of neuroethics scholarship and identify challenges that have persisted across time. But we are also looking squarely ahead, embarking on the next generation of exciting and productive neuroethics scholarship. In this article, we both reflect backwards and turn our gaze forward. First, we highlight criticisms of neuroethics, both from scholars within the field and outside it, that have focused (...) on speculation and lack of skepticism; the dearth of consideration of broader social issues such as justice and equality, both with regard to who speaks for neuroethics as a field and who benefits from its recommendations and findings; and the insufficient focus on the practical impact of our ethical work. Second, we embrace the concept of “translational neuroethics” to outline a vision for neuroethics that is integrated, inclusive, and impactful. Integration can help us identify more pertinent, real-world issues, and move away from speculation; inclusivity can help ensure that the questions we attend to are not merely relevant to a single subgroup but aim toward just distribution of benefits; and impact can help us think beyond guidelines and recommendations to focus on implementation. Our goal is for this call to action to help shape neuroethics into a discipline that develops rigorous research agendas through relationships with interdisciplinary partners, that is broadly inclusive and attends to issues beyond novel neurotechnologies, and that is devoted to the translation of scholarship into practice. (shrink)

Over the last decade, academics and companies have shown an increased interest in brain studies and human cerebral functions related to consumer’s reactions to different stimuli. Therefore neuroethics emerged as a way to draw attention to ethical issues concerning different aspects of brain research. This review explores the environment of neuromarketing research in both business and academic areas from an ethical point of view. The paper focuses on the ethical issues involving subjects participating in neuroimaging studies, consumers that experience the (...) effects of research results and also researchers that conduct such studies. Starting the analysis from the gaps in traditional marketing research, the paper provides information on ethics of neuromarketing research and its challenges and offers perspectives concerning the standards that should be implemented in order to allow the development of both neuroethics and neuromarketing under appropriate conditions. (shrink)

Wexler and Specker Sullivan (2023) reflect on the field of neuroethics by highlighting criticisms from both scholars within and outside the field. Among these criticisms, are claims that neuroethic...