Many normative nonnaturalists find normative naturalism to be completely implausible. Naturalists and nonnaturalists agree, provided they are realists, that there are normative properties, such as moral ones. Naturalists hold that these properties are similar in all metaphysically important respects to properties that all would agree to be natural ones, such as such as meteorological or economic ones. It is this view that the nonnaturalists I have in mind find to be hopeless. They hold that normative properties are just too different (...) from natural properties for it to be possible they are natural properties. I aim to defuse this intuition. “Non-analytic naturalism” has made progress in defusing the intution. According to non-analytic naturalists, normative properties can be represented in thought in two ways, by an ordinary normative concept and by a naturalistic concept, where, the non-analytic naturalist concedes, normative concepts are not, and are not analyzable in terms of, naturalistic concepts. Non-analytic naturalism seems to avoid many of the standard objections to naturalism, but the Just Too Different intuition is resilient in the face of non-analytic naturalism, for even if one thinks that normative concepts are not analyzable at all, one might think that clarity about the concepts can show that naturalism is hopeless. I therefore think it is important for naturalists to address the intuition directly. In this paper, I argue that the intuition plausibly rests on certain characteristic pre-theoretical ways of thinking of the normative properties that we acquire in the ordinary course of moral learning, together with a drive to vindicate these ways of thinking, something of which people may be unaware. This drive to vindicate our ways of thinking is pervasive, and it is characteristic of rational agents. It explains our tendency to think well of those we love, for example, and to think ill of those with whom we are angry. It also explains a strong inclination to form beliefs that, if true, would seemingly vindicate our ways of thinking of normative properties. A result of this, I contend, is the intuition that normative naturalism cannot be true. Yet, as I further argue, the vindication process does not track the truth and the drive to vindicate our states of mind cannot be relied on as a guide to the metaphysics of normativity. (shrink)