The idea that the quantum probabilities are best construed as the personal/subjective degrees of belief of Bayesian agents is an old one. In recent years the idea has been vigorously pursued by a group of physicists who fly the banner of quantum Bayesianism. The present paper aims to identify the prospects and problems of implementing QBism, and it critically assesses the claim that QBism provides a resolution of some of the long-standing foundations issues in quantum mechanics, including the measurement problem (...) and puzzles of nonlocality. (shrink)