This paper discusses some of the ways recent models have brought rhetoric into argumentation theory. In particular, it explores the rationale for and role of rhetoric in the strategic maneuvering project of pragma-dialectics and compares it with the author’s own implementation of rhetorical features. A case is made for considering the active ways audiences influence the strategies of arguers and for seeing the role of rhetoric in argumentation as both fundamental and reasonable on its own terms.

Argumentation logicians have recognized a specter of relativism to haunt their philosophy of argument. However, their attempts to dispel pernicious relativism by invoking notions of a universal audience or a community of model interlocutors have not been entirely successful. In fact, their various discussions of a universal audience invoke the context-eschewing formalism of Kant’s categorical imperative. Moreover, they embrace the Kantian method for resolving the antinomies that continually vacillates between opposing extremes – here between a transcendent universal audience and a (...) context-embedded particular audience. This tack ironically restores the very external mediation they thought to obviate in their aim to ‘dethrone’ the absolutism and totalitarianism of formal logic with a democratic turn to audience adherence, the acceptability of premises and inferential links, and a contextual, or participant-relative, notion of cogency. (shrink)

While still subject to differing interpretations Perelman’s theory of audience has potential as an evaluative tool in rhetorical criticism as demonstrated by Gross and Crosswhite. I compare their explanations of how politicians address the universal audience and the respective implications for evaluating the argumentation and then argue that although Gross provides a more immediately applicable theory, Crosswhite’s interpretation recommends itself by virtue of its wider scope in regard to deliberative rhetoric.

This paper examines whether philosophers of argument, in spite of their disavowing ‘timeless principles’, nevertheless embrace a set of principles, or axioms, to underlie argumentation theory. First, it reviews the thinking of some prominent philosophers of argument; second, it extracts some principles common to their philosophies; and third, it draws out possible consequences for argumentation theory and asks whether such theory has an underlying political posture.

This discussion reviews the thinking of some prominent philosophers of argument to extract principles common to their thinking. It shows that a growing concern with dialogical pragmatics is better appreciated as a part of applied ethics than of applied epistemology. The discussion concludes by indicating a possible consequence for philosophy of argument and invites further discussion by asking whether argumentation philosophy has an implicit, underlying moral, or even political, posture.

Perelman’s view of the role of persons in argument is one of the most distinctive features of his break with Cartesian assumptions about reasoning. Whereas the rationalist paradigm sought to minimize or eliminate personal considerations by dismissing them as distracting and irrelevant, Perelman insists that argumentation inevitably does and ought to place stress on the specific persons engaged in an argument and that the relationship between speaker and what is spoken is always relevant and important. In taking this position, Perelman (...) implicitly revives the classical conception of proof by character (ethos or “ethotic” argument), but despite an extended discussion of act and person in argument, The New Rhetoric does not give much consideration to the classical concept and confuses differing approaches to it within the tradition. The result is that Perelman treats the role of the speaker in argument only by reference to abstract techniques and does not recognize the importance of examining particular cases in order to thicken understanding of how ethotic argument works in the complex, situated context of its actual use. Consequently, Perelman’s account of the role of persons in argument should be supplement by reference to case studies, and to that end, I consider ethotic argument in W.E.B. Du Bois’ famous essay “Of Mr. Booker T. Washington and Others”. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Perelmanian Universal Audience and the Epistemic Aspirations of ArgumentScott F. AikinIThe notion of universality in argumentation is as fecund as is it is controversial. Chaïm Perelman and Lucie Olbrechts-Tyteca’s notion of universal audience (UA), given their requirement that all arguments be evaluated in terms of their audiences, clearly promises a rich account of argumentative norms. It equally yields a variety of questions. For the most part, the questions come (...) in three forms: what, precisely, is the universal audience; whether it is, in the end, a coherent notion; and how its norms actually constrain argument. Many objections to the notion claim that it is either incoherent or too empty to constrain. My objective here is to provide an account of Perelman’s notion of UA that avoids these objections. I will argue that the UA can be clarified with a distinction between two functions it plays in argumentation— one pragmatic and another epistemic. Perelman and Olbrechts-Tyteca do not explicitly disambiguate these roles themselves, though they do use the notion in two distinct ways in The New Rhetoric (TNR [1969]), and so it seems clear that although the view in the end may be Perelmanian, it is arguably not Perelman’s. No matter. The purpose of this essay is not to exhume Perelman but to resurrect and exercise his views. That is, historical work in philosophy must straddle the demands of two distinct goals— fidelity to the author in question and defensibility of the views developed. My case [End Page 238] will jointly depend on the comparative plausibility of my account as an interpretation of Perelman’s universal audience and of the view as correct regarding argumentative norms in relation to the other competing interpretations of Perelman’s UA. So if my argument for a divided universal audience is at least Perelmanian in spirit, and if it survives the objections to UA that other interpretations do not survive, it should be the philosophically preferable interpretation.IIThe first principle of Perelmanian rhetoric is that arguments are addressed to audiences for the purpose of inducing or increasing adherence to a view (TNR, 14). Consequently, the less reliant arguments are on a specific audience’s idiosyncratic commitments, the more effective the arguments will be in generating assent and resolving disagreements in wider and wider groups of people. Perelman describes the universal audience in The Realm of Rhetoric (RR [1982]) as “itself... made up of an infinite variety of particular audiences” (14). The UA is the regulative ideal of maximal intersubjective agreement. That is, we see both the relative weakness of arguments that depend on the commitments of particular audiences and “the value attached to opinions that enjoy unanimous approval” (TNR, 31). This unanimity is reached at its highest point in the universal audience. As such, UA is an agglomerative notion that functions as a criterion for how widely an argument may be given credence. Call this trajectory toward unanimity the pragmatic element of UA.However, the universal audience’s assent is used to define facts for arguments, and as such, it is a marker of the objectivity of a conclusion, not just the breadth of the effectiveness of an argument. Perelman and Olbrechts-Tyteca stipulate that “from the standpoint of argumentation, we are confronted with a fact only if we can postulate uncontroverted, universal agreement with respect to it” (TNR, 67). Facts and truths are defined in terms of the “agreement of the universal audience” (TNR, 67). This, of course, is not to say that arguments make facts but, instead, that their universal acceptability is a criterion for whether some purported fact is or is not the case. Agreement on this level does not play a metaphysical role of explanation but, rather, a cognitive role of justification for taking a commitment as a premise for further argument. The agreement in a universal audience, further, must be uncontroverted, which means that this UA must have some shared commitment that survives scrutiny (or at least is [End Page 239] not defeated): “The agreement of a universal audience is... a matter, not of fact, but of right” (TNR, 31). And further, this right has a very powerful normative element: “Argumentation... (shrink)

The paper critically investigates the pragma-dialectics of van Eemeren and Grootendorst, particularly the treatment of fallacies. While the pragma-dialectieians claim that dialectics combines the logical and rhetorical approaches to argumentation, it is argued here that the perspective relies heavily on rhetorical features that have been suppressed in the account and that overlooking these features leads to significant problems in the pragma-dialectical perspective. In light of these problems, the author advocates turning attention to a rhetorical account which subsumes the logical and (...) dialectical. (shrink)