Wittgenstein and the Challenge of Global Ethics

In Claus Dierksmeier, Michael Pirson, Wolfgang Amann, Heiko Spitzeck & Ernst von Kimakowitz (eds.), Humanistic Ethics in the Age of Globality. Palgrave-Macmillan. pp. 210-22 (2011)
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This paper describes Wittgenstein's pre-theoretical transcendentalist conception of ethics and the challenge it presents for the kind of global cosmopolitan perspective required of any multinational social responsibility strategy. It is argued that this challenge can be overcome through establishing a sense of solidarity with all stakeholders via a corporate social compact rooted in what Wittgenstein refers to as spontaneous agreement and sympathy. Contemporary examples of successful strategies are provided.
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