Abstract
In this paper, I present an analysis of gender-unfair usages and gender-fair strategies as they may be observed in the Italian language. First, I contextualize the topic within the contemporary debate and analyze how linguistic uses are unfair and become vehicles of stereotypes. Subsequently, I provide an overview of the strategies that can be adopted in Italian, which may be broadly categorized as giving visibility to or obscuring genders. Next, I present a series of compelling arguments in favour of using visibility strategies. I conclude by arguing that the most effective strategy for challenging androcentrism in language and gender stereotypes is to make gender identities visible.