The End of Utopia as We Know It? Zygmunt Bauman’s Take on Our Contemporary Times

Issn: 2188-9643 the European Conference on Media, Communication and Film 2018: Official Conference Proceedings (2018)
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Abstract

According to Zygmunt Bauman, we live in a world of hunting and hunters, where instead of lingering in the present and appreciating it for what it holds, we push into the future at an ever-increasing speed, unable to seize the day and live the moment. When too concerned with maintaining a state of flux we lose sight of the utopia that we may partly be living in – at least in a western world generally spared from firsthand warfare, where citizens enjoy technological advancements and breakthroughs. To paraphrase Bauman’s words written in 2005 but holding true to this day we harbour a continuous dream of a world void of accidents. Restlessly we live through the day while eagerly anticipating the next. In doing so, we not only disregard the importance of the present but also that of the past, seemingly forgetting about it altogether. On a national level, this is a hunter’s “utopia” where citizens are engaged in an individual postmodern hunt into an uncertain future and belonging to a collective would rather hold you back than facilitate the process of moving forward. Bauman questions whether in the name of game-keeping globalisation and a utopia that is ultimately unachievable, we are witnessing an end to what may have been regarded as an ideal time and place. Fast-forward to 2017 and having now embarked on an equally shaky journey into 2018 we face a world in disarray and fragmentation. This paper applies Bauman’s lucid thoughts to an analysis of our unpredictable present.

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Jytte Holmqvist
Lund University

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