Abstract

Among the many features that go hand in hand with the recent onset of populism in many countries, an interesting phenomenon is surely the shift of public discourse in the direction of social media. Is there any-thing special about communication in social media that is particularly suitable for the development of such movements and ideas? In what fol-lows, I provide an attempt to read Facebook comments as showing an anaphoric structure. This analysis permits me to give emphasis on a number of interesting features that such communications exhibit. Final-ly, I try also to highlight some of the main implications of this model in comparison with ordinary communication.