Abstract

Three thoughts of culture: (1) the logogram: high-level software, the ROM BIOS of civilisation, the ‘best that has ever been thought and written’ (Matthew Arnold), secular theology, social phylum, explicitly ideal rampart against philistine disaggregation and the entropy of commodification, desperate and universal cognitive erection in the face of the massive loss of integrity brought about by capital; (2) the decay of the logogram: low-level shoring-up routine, localised resistance mediated through patchy and fragmented attempts at reconstitution, quotidian custom and regional habit nostalgically valorised at the point of their historical evaporation, instantly fit only for museums, tourists and markets; (3) the death of the logogram: evacuation of the hard-wired constraint of organic programming, reinterfacing of cognition and culture with the machine, technological reprogramming of consciousness driven by intensive economic shifts.