The subject of this research – tolerance-intolerance social practices in the modern world. The article analyzes the impact of the application of the positive norms and norms of enforcement at the tolerance-intolerance practices. Identity social construction features while applying tolerance-intolerance practices are analyzed. Tolerance-intolerance practices formation features in the modern transformable world and their interdependence were revealed, as well as the features of their manifestation in the Potestarian and legal cultures.Problem formulation. In which forms tolerance is shown and should be (...) shown in the transformable world, in which new challenges and risks are: still growing threat of terrorism, labor migration flow increasing, emergence of new forms or modernization of the old forms of social identities construction, increased flow of refugees due to the increased flow of military conflicts around the world? All these increased challenges and risks should be analyzed not only theoretically, but also corresponding social technologies of tolerance-intolerance practices regulation should be developed.The following tasks were solved during the research:1. To analyze the influence of application of positive norms and norms of enforcement at the tolerance-intolerance practices.2. To reveal tolerance-intolerance practices functioning features in the modern transformable world and their interaction.The following results were obtained during the research: 1. the consumption of standardized cultural products, partially solves the problem of the foreign in the construction of social identities;2. the negative manifestations of the Institute of Tolerance functioning will lead to increased social tensions, "erosion" of social norms and preferences will be given to separate groups, this all will lead to the intolerance practices formation;3. accepting the foreign in the tolerance practices won’t solve the problem facing the society, but only transfer its solution for the future.4. tolerance-intolerance can act as two cyclical poles of social practices, which are used by different societies and countries at the different stages of its development. (shrink)