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  1. The New Rhetoric: A Treatise on Argumentation.Chaïm Perelman & Lucie Olbrechts-Tyteca - 1969 - Notre Dame, IN, USA: Notre Dame University Press. Edited by Lucie Olbrechts-Tyteca.
    The New Rhetoric is founded on the idea that since “argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced,” says Chaïm Perelman and L. Olbrechts-Tyteca, and they rely, in particular, for their theory of argumentation on the twin concepts of universal and particular audiences: while every argument is directed to a specific individual or group, the orator decides what information and what approaches will achieve (...)
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  • Moral Politics: What Conservatives Know That Liberals Don't.George Lakoff - 1996 - University of Chicago Press.
    _Moral Politics_ takes a fresh look at how we think and talk about political and moral ideas. George Lakoff analyzed recent political discussion to find that the family—especially the ideal family—is the most powerful metaphor in politics today. Revealing how family-based moral values determine views on diverse issues as crime, gun control, taxation, social programs, and the environment, George Lakoff looks at how conservatives and liberals link morality to politics through the concept of family and how these ideals diverge. Arguing (...)
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  • (1 other version)The Contemporary Theory of Metaphor.George Lakoff - 1993 - In Andrew Ortony (ed.), Metaphor and Thought. Cambridge University Press. pp. 202-251.
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  • Metaphors we live by.George Lakoff & Mark Johnson - 1980 - Chicago: University of Chicago Press. Edited by Mark Johnson.
    The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"--metaphors that can shape our perceptions and actions without our ever noticing them. In (...)
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  • Self-reference and self-awareness.Sydney S. Shoemaker - 1968 - Journal of Philosophy 65 (October):555-67.
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  • Metaphors We Live By.George Lakoff & Mark Johnson - 1980 - Ethics 93 (3):619-621.
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  • Stay on message: poetry and truthfulness in political speech.Tom Clark - 2011 - North Melbourne, Vic: Australian Scholarly.
    Making the case, Stay on Message explores the poetics of political speeches in Australia, the USA, and elsewhere with examples of both the good and the delightfully appalling.
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  • The Corporate Psychopaths Theory of the Global Financial Crisis.Clive R. Boddy - 2011 - Journal of Business Ethics 102 (2):255-259.
    This short theoretical paper elucidates a plausible theory about the Global Financial Crisis and the role of senior financial corporate directors in that crisis. The paper presents a theory of the Global Financial Crisis which argues that psychopaths working in corporations and in financial corporations, in particular, have had a major part in causing the crisis. This paper is thus a very short theoretical paper but is one that may be very important to the future of capitalism because it discusses (...)
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  • Accounting as a Facilitator of Extreme Narcissism.Joel H. Amernic & Russell J. Craig - 2010 - Journal of Business Ethics 96 (1):79 - 93.
    We add texture to the conclusion of Duchon and Drake (Journal of Business Ethics, 85, 2009, 301) that extreme narcissism is associated with unethical conduct. We argue that the special features possessed by financial accounting facilitate extreme narcissism in susceptible CEOs. In particular, we propose that extremely narcissistic CEOs are key players in a recurring discourse cycle facilitated by financial accounting language and measures. Such CEOs project themselves as the corporation they lead, construct a narrative about the corporation and themselves (...)
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  • Detecting Linguistic Traces of Destructive Narcissism At-a-Distance in a CEO’s Letter to Shareholders.Russell Craig & Joel Amernic - 2011 - Journal of Business Ethics 101 (4):563-575.
    Destructive narcissism is recognized increasingly as a serious impairment to good corporate leadership and ethical conduct. The Chief Executive Officer’s letter to shareholders (an important formal corporate communications medium) has potential to provide linguistic traces of destructive narcissism and insight to aspects of corporate leadership and the ambient ethical culture of a company. We demonstrate this potential through selective analyses of the letters of the Chief Executive Officers of Enron, Starbucks, and General Motors.
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