The history of ideology and its definition continues to occupy scholars across a range of disciplines. Contrary to the vast volume of earlier work on ideology however, this books provides a challenging new theory of ideology, one that is capable of explaining not only the internal structures of ideologies, but also how ideologies function in society. In formulating theory that is capable of providing the first insights into the internal structures of ideologies while simultaneously explaining how discourse structures may be (...) used in the production and reproduction of ideologies, van Dijk offers a highly important theoretical bridge between the micro and macro structures of society. This book will be essential for all students of discourse studies, communication, social psychology, sociology, and political science. (shrink)

Austrian immigration authorities frequently reject the family reunion applications of immigrant workers. They justify their decisions not only on legal grounds but also on the basis of their own often prejudiced judgements of the applicants' ability to `integrate' into Austrian society. A discourse-historical method is combined with systemic-functionally oriented methods of text analysis to study the official letters which notify immigrant workers of the rejection of their family reunion applications. The systemic-functionally oriented methods are used in a detailed analysis of (...) a sample of rejection letters while the discourse-historical method allows this analysis to be intertextually connected to other related genres of discourse and strategies of argumentation, and to the history of post-war immigration in Austria generally. (shrink)

Using a critical ‘hypermodal approach’ informed by social semiotics, this paper investigates the changing discourses of marketization found on the website of the National University of Singapore over a 14-year period. Analysis of visual-spatial features and action potentials of progressive versions of the site reveals changes in the website functions, first from providing information about resources and expertise to addressing potential students as consumers of goods and of products offered by the university. Later we find the website pointing not so (...) much to education as a process of learning and mentoring but as a type of lifestyle, experience, and abstracted personal transformation and journey. Here the university positions itself increasingly in a global as opposed to national community, where students are to be fine-tuned to the new kinds of marketized demands this will bring. (shrink)

The growing orientation of public universities towards the corporate sector has had a sign ficant impact on higher education governance, management, and discourse. The rhetoric of the free market, man fested most tangibly in business-related lexis, is now firmly established in the discursive repertoire employed by academic leaders, politicians, and the media, as well as parts of higher education research. Within this rhetoric, enterprise and enterprising, as well as entrepreneur and entrepreneurial, stand out as keywords carrying sign ficant ideological loads (...) that reflect the colonisation of academia by the market. The organisational and policy-making implications of academic enterprise have received considerable attention from higher education researchers, while discourse analysts have identified general discursive features of the ‘marketised’ higher education landscape. What the present paper adds to the existing debate is an in-depth study of a set of keywords in which processes of adaptation and appropriation crystallise, thus showing how macro-level social phenomena are mirrored, on the micro-level of linguistic detail, in the collocational behaviour of individual lexical items. The textual data that this paper is based on, gleaned mostly from the Internet, show that entrepreneur, entrepreneurial, enterprise, and enterprising are ambiguous in denotation and rich in connotation, making them susceptible to processes of semantic appropriation to suit particular agendas. Prevailing motfs and representations are ident fled through a combination of the computer-supported survey of Web-based material and the qualitative analysis of sample texts. (shrink)