A Lasting tradition among the ancients marked Sicily as the birthplace and Tisias and Corax as inventors of the art of rhetoric: and in this tradition, legendary though it became, there is a stricter truth than in most of the stories related about the foundation of invented arts. We, with more elaborate historical views, shall still say of rhetoric that it was created at a certain epoch; and can still point to the Sicilians Tisias and Corax as its authors. Oratory, (...) to be sure, has existed almost as long as speech. Its beginnings are prehistoric, and must in any case be imperceptible; and if by rhetorician we meant no more than one who uses speech with more than common effect, we might set the origin of rhetoric as far back as we chose, and could hardly bring it lower than the beginning of recorded literature. Indeed we are told that under the Antonine Emperors the eminent scholar Telephus of Pergamum wrote a book on Rhetoric in Homer, in which he illustrated from the Poet the whole contemporary system of the art down to the thirteen constitutions of Minucian; and in the same spirit the Venerable Bede, resenting the claim of the Greeks to have invented tropes and figures of speech, wrote a short work to show that they could all be found in Holy Scripture. But such inquiries, even when conducted less foolishly than by Telephus and less incompetently than by Bede, are irrelevant to the proper history of rhetoric. Let the practice of oratory have begun when it may, the first attempts known to us in Classical Antiquity to formulate a series of principles for the art of speech were made in the fifth century before Christ. These earliest systems were naturally very imperfect: they could not immediately be either comprehensive or well organized. But they were something that had not existed at all before: methodical principles for speaking. At the moment when these were first set out the art of rhetoric began. (shrink)

"In this densely imbricated volume Derrida pursues his devoted, relentless dismantling of the philosophical tradition, the tradition of Plato, Kant, Hegel, Nietzsche, Husserl, Heidegger--each dealt with in one or more of the essays. There are essays too on linguistics (Saussure, Benveniste, Austin) and on the nature of metaphor ("White Mythology"), the latter with important implications for literary theory. Derrida is fully in control of a dazzling stylistic register in this book--a source of true illumination for those prepared to follow his (...) arduous path. Bass is a superb translator and annotator. His notes on the multilingual allusions and puns are a great service."--Alexander Gelley, Library Journal. (shrink)

Relevance Theory is a cognitively oriented theory of pragmatics, i.e., a theory of language use. It builds on the seminal work of H.P. Grice1 to develop a pragmatic theory which is at once philosophically sensitive and empirically plausible (in both psychological and evolutionary terms). This entry reviews the central commitments and chief contributions of Relevance Theory, including its Gricean commitment to the centrality of intention-reading and inference in communication; the cognitively grounded notion of relevance which provides the mechanism for explaining (...) pragmatic interpretation as an intention-driven, inferential process; and several key applications of the theory (lexical pragmatics, metaphor and irony, procedural meaning). Relevance Theory is an important contribution to our understanding of the pragmatics of communication. (shrink)

Obscurity of expression is considered a flaw. Not so, however, in the speech or writing of intellectual gurus. All too often, what readers do is judge profound what they have failed to grasp. Here I try to explain this guru effect by looking at the psychology of trust and interpretation, at the role of authority and argumentation, and at the effects of these dispositions and processes when they operate at a population level where, I argue, a runaway phenomenon of overappreciation (...) may take place. (shrink)

Human reasoning involving quantified statements is one area in which findings from cognitive psychology and linguistic pragmatics complement each other. I will show how mental models theory provides a promising account of the mechanisms underlying peoples’ performance in three types of reasoning tasks involving quantified premises and conclusions. I will further suggest that relevance theory can help to explain the way in which mental models are employed in the reasoning processes. Conversely, mental models theory suggests that human reasoning typically does (...) not involve deductive rules, which in turn entails a modification to the nature of the deductive processes proposed by relevance theory. The mechanism proposed by mental models theory also helps to clarify the nature of the relevance theory distinction between conceptual and procedural information. (shrink)