Most of us have been brought up on the idea that moral theories divide as they are, at the root, either deontological or consequentialist. A new point of division has been emerging that places deontological and consequentialist theories together against theories of virtue, or a conception of morality constrained at the outset by the requirements of the “personal.” In a series of important essays Bernard Williams has offered striking arguments for the significance of the personal in moral thought based on (...) the role of integrity in human activity and character. His criticisms of both Kantian and utilitarian theories for their deep-seated tendencies to undermine the integrity of persons brings to a new level of seriousness and subtlety long-standing complaints against these theories—the invasive do-gooding of utilitarianism, the coldness and severity toward normal human concerns of Kantian theory. Although Williams is inclined to find the sources of the attack on integrity in these different features of the two traditional theories, in the end his complaint against both of them turns on their demand that the moral agent submit himself to the authority of impartial value. (shrink)