The current investigations coordinate math cognition and cultural approaches to numeric thinking to examine the linkages between numeric and spatial processes, and how these linkages are modified by the cultural artifact of writing. Previous research in the adult numeric cognition literature has shown that English monoliterates have a spatialised mental number line which is oriented from left-to-right with smaller magnitudes associated with the left side of space and larger magnitudes are associated with the right side of space. These associations between (...) number and space have been termed the Spatial Numeric Association Response Code Effect. The current study investigates the spatial orientation of the mental number line in the following groups: English monoliterates, Arabic monoliterates who use only the right-left writing system, Arabic-English biliterates, and illiterate Arabic speakers who only read numerals. Current results indicate, for the first time, a Reverse SNARC effect for Arabic monoliterates, such that the mental number line had a right-to-left directionality. Furthermore, a weakened Reverse SNARC was observed for Arabic-English biliterates, and no effect was observed among Illiterate Arabic speakers. These findings are especially notable since left-right biases are neurologically supported and are observed in pre-literate children regardless of which writing system is used by adults. The broader implications of how cultural artifacts affect basic numeric cognition will be discussed. (shrink)

Flexibility in conceptual projection constitutes one of the most challenging issues in the embodiment and conceptual metaphor literatures. We sketch a theoretical proposal that places the burden of the explanation on attentional dynamics in interaction with mental models in working memory that are constrained to be maximally coherent. A test of this theory is provided in the context of the conceptual projection of time onto the domain of space. Participants categorized words presented at different spatial locations (back–front, left–right) as referring (...) to the past or to the future. Responses were faster when the irrelevant word location was congruent with the back–past, front–future metaphoric mapping. Moreover, when a new highly task-relevant spatial frame of reference was introduced, it changed the projection of past and future onto space in a way that was congruent with the new frame (past was now projected to left space and future to right space), as predicted by the theory. This study shows that there is substantial flexibility in conceptual projection and opens a venue to study metaphoric variation across tasks, individuals, and cultures as the result of attentional dynamics. (shrink)

English uses the horizontal spatial metaphors to express time (e.g., the good days ahead of us). Chinese also uses the vertical metaphors (e.g., 'the month above' to mean last month). Do Chinese speakers, then, think about time in a different way than English speakers? Boroditsky [Boroditsky, L. (2001). Does language shape thought? Mandarin and English speakers' conceptions of time. Cognitive Psychology, 43(1), 1-22] claimed that they do, and went on to conclude that 'language is a powerful tool in shaping habitual (...) thought about abstract domains' (such as time). By estimating the frequency of usage, we found that Chinese speakers actually use the horizontal spatial metaphors more often than the vertical metaphors. This offered no logical ground for Boroditsky's claim. We were also unable to replicate her experiments in four different attempts. We conclude that Chinese speakers do not think about time in a different way than English speakers just because Chinese also uses the vertical spatial metaphors to express time. (shrink)