Ethical problems connected with biological and medical discoveries in genetic engineering, neurobiology and pharmaceutical research, reach a unified and critical point of view in bioethics as a specific discipline. But even before reaching this stage, ethical problems already belong to two totalities: the semiobiosphere. and the current social form of global communication. Coherently with its philosophical orientation, bioethics must necessarily keep accountof this double contextualisation. The semiobiosphere is the object of study of global semiotics or the semiotics of life. Global (...) semiotics is of particular interest to bioethics not only because of the broad context it provides for the problems treated by bioethics, but also because it provides bioethics with an adequate contextualisation both in terms of extension, of quantity, as well as of quality. From this point of view, "contextualisation" also means critical reformulation. We are now alluding to the need of viewing bioethical problems in the light of today's socio-economic context, that is, in the context of global communication-production. These contextualisations are closely related from the viewpoint of ethics. Semiotics as global semiotics or semiotics of life must accept the responsibility of denouncing incongruencies in the global system, any threats to life over the entire planet inherent in this system. (shrink)

Semiotics has the merit of demonstrating that whatever is human involves signs. Indeed, it implies more than this: viewed from a global semiotic perspective we now know that whatever is simply alive involves signs. And this is as far as cognitive semiotics and global semiotics reach. But semioethics pushes this awareness even further by relating semiosis to values and by focusing on the question of responsibility, of radical, inescapable responsibility inscribed in our bodies insofar as we are ‘semiotic animals,’ on (...) the human capacity for responsibility for life over the entire planet. Semioethics develops our awareness of the extension of the semiosic network in the direction of ethics; from a semioethic perspective the question of responsibility cannot be escaped at the most radical level (that of defining commitments and values). (shrink)