This book analyzes the uses of emotive language and redefinitions from pragmatic, dialectical, epistemic and rhetorical perspectives, investigating the relationship between emotions, persuasion and meaning, and focusing on the implicit dimension of the use of a word and its dialectical effects. It offers a method for evaluating the persuasive and manipulative uses of emotive language in ordinary and political discourse. Through the analysis of political speeches and legal arguments, the book offers a systematic study of emotive language in argumentation, rhetoric, (...) communication, political science and public speaking. (shrink)

The traditional concepts of rhetorical strategy and argumentative fallacy cannot be readily reconciled. Doing so requires escaping the following argument: All argumentation involves rhetorical strategies. All rhetorical strategies are violations of logical or dialectical ideals. All violations of logical or dialectical ideals are fallacies. Normative pragmatics provides a perspective in which rhetorical strategies can be seen to have the potential for constructive contributions to argumentation and in which fallacies are not simply violations of ideals. One kind of constructive contribution, framing (...) moves, is illustrated with the case of Lyndon Johnson’s 1964 TV campaign commercial known as the Daisy ad. (shrink)

Normative pragmatics can bridge the differences between dialectical and rhetorical theories in a way that saves the central insights of both. Normative pragmatics calls attention to how the manifest strategic design of a message produces interpretive effects and interactional consequences. Argumentative analysis of messages should begin with the manifest persuasive rationale they communicate. But not all persuasive inducements should be treated as arguments. Arguments express with a special pragmatic force propositions where those propositions stand in particular inferential relations to one (...) another. Normative pragmatics provides a framework within which varieties of propositional inference and pragmatic force may be kept straight. Normative pragmatics conceptualizes argumentative effectiveness in a way that integrates notions of rhetorical strategy and rhetorical situation with dialectical norms and procedures for reasonable deliberation. Strategic effectiveness should be seen in terms of maximizing the chances that claims and arguments will be reasonably evaluated, whether or not they are accepted. Procedural rationality should be seen in terms of adjustment to the demands of concrete circumstances. Two types of adjustment are illustrated: rhetorical strategies for framing the conditions for dialectical deliberation and rhetorical strategies for making do with limitations to dialectical deliberation. (shrink)

This theoretical expose explores the complex notion of argumentative style, which has so far been largely neglected in argumentation theory. After an introduction of the problems involved, the theoretical tools for identifying the properties of the discourse in which an argumentative style manifests itself are explained from a pragma-dialectical perspective and a theoretical definition of argumentative style is provided that does full justice to its role in argumentative discourse. The article concludes with a short reflection upon the next steps that (...) need to be taken in argumentation theory in further substantiating the notion of argumentative style. (shrink)

This paper deals with the treatment of figures of speech in Perelman’s and Olbrechts-Tyteca’s Treatise on Argumentation (TA), and, more broadly, with the place of figures in argumentation theory. The contrast between two conceptions (or two domains)\n of rhetoric, “a rhetoric of figures” and “a rhetoric of argument” can be traced back to Ramus, and it has been revived in\n the seventies through the perception of an incommensurability between Perelman’s “New Rhetoric” and the École de Liège’s “General\n Rhetoric”. Modern theories (...) of argumentation, oriented towards the characterization and denunciation of fallacious discourse,\n emphasize the gap between sound argumentative discourse and rhetorical discourse seen as a “powerful instrument of error and\n deceit” (Locke). This concept of argument presupposes a vision of language as ideal/transparent—a revised language that is\n not the language of ordinary argumentation. Figures are not basically “decorative”; they are manifestations of the complex\n process of language structuring in speech. Thus rejecting figures amounts to a negation of discourse as such. The second section\n turns to a somewhat neglected aspect of the TA, its both decisive and somewhat cavalier theory of figures of speech, and its extended use and re-definition of a complex set of figures. We argue that the TA, in its quest for descriptive adequacy, breaks with the traditional and comfortable concept of figures as useless fallacious\n “ornaments” and provides us with the first description of what could be characterized as the semantic level of ordinary argumentative\n discourse. This will be shown on the case of “figures of choice, presence and communion”, and could be extended to the discursive\n construction of objects and participants, including the speaker and her emotions. (shrink)