Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.

This revised edition includes a new Preface outlining developments in Relevance Theory since 1986, discussing the more serious criticisms of the theory, and ...

The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"--metaphors that can shape our perceptions and actions without our ever noticing them. In (...) this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language. (shrink)

This article discusses some of the claims of the earlier and later versions of the Contemporary Theory of Metaphor (CTM) and addresses some of the criticism that has been leveled against it. It is argued that much of this criticism arises from common misconceptions as to the real claims made by the theory. However, CTM is still in need of further exploration and empirical support. In this connection, we identify some areas where research is still needed and supply our own (...) developments. We argue for a more complex classification of metaphor types, which takes into account various complementary taxonomic perspectives, including the nature of source and target and the genericity and complexity of the metaphoric operation. We also explore metaphor in relation to cognitive prominence and conceptual interaction issues. Finally, we deal with the problem of constraints on metaphor and make a proposal for three complementary kinds of constraint. (shrink)

Do metonymies play any role in the emergence of metaphors? There is a debate between scholars who suggest that many metaphors are based on, or derive from, metonymies, versus those who do not see such connection between the two. “Resemblance metaphors” do not seem to have anything to do with metonymy. However, in the case of “correlation metaphors” (see, e.g., CitationGrady, 1997a, Citation1997b, Citation1999; CitationLakoff & Johnson, 1980, Citation1999), several researchers argue that metaphors arise from, and are not independent of, (...) metonymies. My specific proposal in the article is that correlation-based metaphors emerge from frame-like mental representations through a metonymic stage. I suggest this happens when one of the elements of a frame-like mental structure is generalized (schematized) to a concept that lies outside the initial frame in a different part of the conceptual system. The generalization process leads to sufficient conceptual distance between the initial and the new frame on which metaphors can be based. (shrink)

The conceptual metaphor “THOUGHT IS FOOD” is exemplified in many verbal expressions. Nevertheless, how food metaphors are realized through the actual dining experience remains unexplored. Based on a food design event called EATAIPEI that took place in the London Design Festival in 2015, one aimed at promoting Taipei as World Design Capital 2016, this article analyzes how the multimodal metaphors of food were creatively represented and elaborated within it. This study proposes an analytical framework that combines insights from cognitive linguistics (...) with an intercultural performative view of food presentation and food metaphor. More specifically, it treats complex metaphors as resulting from the interactions of primary metaphors, proposition schemas and intercultural performance. The multimodal metaphors of food are complex metaphors composed of combined sets of primary metaphors, enriched by schema propositions and embedded within food performance. The experience of eating in the event reactivates the sensorimotor experiences that underpin the complex metaphors. (shrink)