How can science teach us that animals feel no pain when our common sense observations tell us otherwise? Rollin offers a welcome insight into questions like this in The Unheeded Cry, a rare, reasonable account of the difficult and controversial issues surrounding the images of animals found in science. Widely hailed on its first appearance, the book is updated here to include recent changes in thinking and practice in this fast growing field. With anecdotes and a dose of humour, Rollin (...) pokes holes in the neutral, objective, and value-free stance of animal-using scientists in the positivist tradition. He shows how this stance leads to the denial of the existence of animal consciousness and pain, and he points out the consequences. His work will help professionals and amateurs with an interest in the moral status of animals in their attempts to penetrate the fortress of scientific ideology and practice, and to effect change. (shrink)